Definitely a Five star experience!! This was my first experience with online shopping for diamonds and thanks to Whiteflash, it definitely won't be my last. When I first went on the live chat, I didn't expect to be able to have a personal sales assistant, who would see me through all of the questions, concerns and apprehensions. My consultant was wonderful, patient and very thorough with all of her answers. The result of this is that I have an absolutely stunning 5 row diamond band that I can't stop looking at! I can't wait to start planning my next purchase from Whiteflash!!