I was looking for a Houston Jeweler that carried a specific ring designer and Whiteflash's web site blew me away. Informative and educational, the quality and value of the diamond inventory was very evident. It was quickly followed up with a visit to the Sugarland store where I was assisted by a jewelry consultant. It was evident that her focus was on getting me the best value and quality within my budget and I was able to get my custom ring design started immediately. The Whiteflash staff kept me informed with regular updates during the design, fabrication and delivery process and the result was the beautiful ring I was looking for. Great experience!