In short, the ring was perfect. I mean it even shines in the dark. It makes me feel good that it sparkles more than any other ring I've seen so far. And yes I have had a habit lately of glancing at everyone's rings now. I really got caught up in researching diamonds and I wanted to find a diamond that was as close to perfect as possible within budget. I was really trying to look for the highest quality ring possible while feeling confident that I was getting what I was purchasing. I loved how your website presented a picture of each ring and offered more insight into the details of the ring than competing sites. I also liked the filtering option and the ease of use better than other sites as well. What also stood out to me was the exceptional reviews on your customer service and it showed. The whole Whiteflash team was exceptional from start to finish. You all made me feel secure by staying in contact with me throughout the whole process and even in the end when I had a little trouble picking up my ring, Evan responded right away to my email to help me out. I hope to do business again with you all in the future. Next up is diamond earrings.