Diamond Infographic - Choosing an Engagement Ring

(Press Release - December 3, 2014 Houston, Tx USA)
Choosing an engagement ring isn’t a decision that most men make hastily – a fact that leading jeweller, Whiteflash, knows only too well.  In response to the growing number of inquiries related to diamond ring buying received by the company in the lead up to Christmas, their gem experts have crafted an online infographic that covers the questions they are asked most frequently, along with some interesting diamond facts.
The infographic, which can be viewed here, features a simple approach and a step-by-step layout that walks guys through the process buying a ring for their beloved. The holiday season is traditionally a popular time for proposals as families and friends come together to share Christmas and New Year celebrations.
Men planning to add an extra celebration of their own, and who want to make a solid choice when selecting a sparkler for their potential bride-to-be, are invited to use the visual guide to steer them towards a more educated decision.
Alongside key information about jewels and settings, the Whiteflash diamond ring guide brings together a number gems of information that should reassure ring buyers.  Key takeaways include:
The average amount spent on an engagement ring in the US last year was a shade under $6,000
Most men ponder the engagement ring purchase for 3 months, so those who are struggling to make a snappy decision are not alone.
Shopping online can save money, as well as provide greater selection and information.
As diamond ring experts with over 14 years’ experience and thousands of rings sold to happy couples, the 30-strong Houston-based team at Whiteflash answer queries about everything from cut quality to diamond color on a daily basis. With this in mind, the infographic covers the key questions about the shape, size and styles available, helping would-be suitors to make an informed selection.
As a starting point, customers are reminded that size (carat) doesn’t always matter, as it’s often better to aim for an appealing combination of the other 4Cs, which are:
  • Cut
  • Color
  • Clarity
  • Carat
Debi Wexler, Chief Executive Officer of Whiteflash says:  “We receive a lot of online enquiries, telephone calls and visits from customers who ask many of the same questions, particularly at this time of year. We decided to include all the basics that we cover with each customer in this infographic. The aim is to give shoppers a head start with what we know is one of the most considered purchase decisions they’ll ever make.
*For another interesting diamond infographic please see 19 Amazing Diamond Facts.

About Whiteflash:
Whiteflash is a top tier retail jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE® Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.
The award winning Whiteflash.com website, described by Kiplinger’s Magazine as the ‘Lord of the Online Rings” enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient, secure and information rich environment.
Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management and welcome visitors to their Houston jewelry showroom located in the upscale community of Sugar Land, TX.
For more information, log onto www.whiteflash.com or call toll free 877-612-6770

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