JCOC Reports Consumer Jewelry Sizing Problems
By
Ashley Bailey , Saturday, September 30, 2006
The Jewelry Consumer Opinion Council (JCOC) has released a new study indicating that 18% of consumers have problems finding the correct fit for jewelry. The report cites problems with available jewelry being either too big or too small.
24% reported ring sizing problems and 19% reported problems with bracelets. An overwhelming majority of respondents disliked adjustable and sizable rings, but over half of all respondents voiced approval for sizable bracelets and necklaces.
12% reported not knowing what ring size they wear, while nearly 25% wear a ring size of seven to seven and a half. 18% prefer a size seven bracelet and 27% do not know what size bracelet they prefer.