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The Twelve Days of Whiteflash
05 Jan 2011 04:31
The Twelve Days of Whiteflash Houston-based online diamond retailer Whiteflash.com has just announced a unique promotion—the Twelve Days of Whiteflash. Throughout the duration of this twelve-day special event, a changing selection of diamond jewelry will be discounted each day. Each discount will only last for one day, so buyers will have to act fast to take advantage of this unique opportunity! After making any of the following purchases, buyers will be contacted by Whiteflash staff to ensure that the disc... more
Valentine’s Day: What NOT To Buy Your Wife
10 Jan 2011 09:57
Valentine’s Day: What NOT To Buy Your Wife When you were dating, Valentine’s Day was a huge deal. It was your one chance to show your special girl how you felt about her—the one day a year when you let all your manly stoicism slide and you pulled out all the stops for romance. Candles, wine, roses, maybe even diamonds—nothing was too over-the-top for that one day in February. The Valentine’s Day gift was that . But, like many people, when you got married, the fact that you could pull... more
The Perfect Romantic Gift For Valentines Day! Valentines day presents. Valentine's Day Gifts
14 Jan 2011 04:06
The Perfect Romantic Gift For Valentines Day! Valentines day presents. Valentine's Day Gifts Valentine's Day Engagement ring Ahh...the perfect Valentine’s Day gift — that one simple, romantic and heartfelt gesture of love that will endure as a testament to your entire relationship. If only you could hire someone else to pick out that perfect Valentine’s Day gift, or trust Google to d... more
Unique Valentine Gift Ideas. Good valentines day gifts. Unique Valentines Day Gifts
18 Jan 2011 09:19
Unique Valentine Gift Ideas Valentine’s Day gifts are the true test of a boyfriend or girlfriend’s creativity. Whether you are buying a Valentine’s Day gift for a guy or a girl, you have to come up with a unique Valentine’s Day that manages to be special, romantic, one-of-a-kind—and yet exactly what your sweetheart wanted. Hands down, the best way to say, “Will you be my valentine?” is with a spectacular jewelry gift. Ladies, you can get a jewelry gift for your boyfriend... more
Valentine's Day Gift Ideas for Women - Jewelry Gifts. Valentine's Day Gift Ideas
19 Jan 2011 09:15
Valentine's Day Gift Ideas for Women We all know February 14 is around the corner, and that means its time to start planning those Valentine’s Day gift ideas. Besides for figuring out what Valentine’s Day presents to get for your boyfriend or husband, there is the bigger question: how to make sure you get a really good Valentine’s Day gift for yourself, that one jewelry gift you really want.   You know you want these stunning A Cut Above® flower diamond stud earrings.   The t... more
Valentine's Day Jewelry Gifts for every stage of the relationship | Romantic Valentine's Day Jewelry | Valentine's day presents|
20 Jan 2011 08:27
Valentine’s Day jewelry gift for every stage of the relationship No matter what stage of the relationship you are up to, Valentine’s Day is tricky. If you’ve just started dating, it might seem awkward to whip out a huge Valentine’s Day gift; if you’re just engaged, it’s hard to find the right Valentine’s Day present; and if you’re married, it’s a little too easy to get stuck in a Valentine’s jewelry gift rut. Here is a simple guide to help you pick the ri... more
Vatche - King of the Ring
25 Jan 2011 05:04
Vatche - King of the Ring In his free time, Vatche Aghajayan likes to fly one of his four private jets, score antiques at auctions, build model airplanes, and sometimes lead overseas training for the United States Air Force. When he’s not doing any of those things, he designs engagement rings. You might think that with such a busy schedule, Vatche’s rings would be run-of-the-mill designs, but the 30-year veteran of the jewelry industry has just received a prestigious award for innovation in platinum br... more
Valentine’s Day Jewelry Sales and Ideas at Whiteflash. Valentine’s Day Gift Ideas. Valentine's Day Gifts
25 Jan 2011 09:08
Valentine’s Day Jewelry Sales & Ideas at Whiteflash It’s no coincidence that the Golden Globes are held in January every year—the glitzy awards ceremony ushers in the beginning of awards season, as well as setting the fashion trends for the year to come. Being that Valentine’s Day is right around the corner, the Golden Globes provide a perfect source of Valentine’s Day gift ideas inspiration. Out of all the Hollywood princesses holding court on the red carpet, a few trends emerge... more
Whiteflash Signature Diamond Brand Officially Recognized as A CUT ABOVE ®
26 Jan 2011 07:10
Whiteflash Signature Diamond Brand Officially Recognized as A CUT ABOVE ® Monday, January 30, 2011 (Houston, TX) – More than just a name, the signature diamond brand for online diamond jeweler Whiteflash recently solidified official sole ownership status of their A CUT ABOVE® brand,  courtesy of the US Patent and Trademark Office.  This is a very important distinction for them to make since their success, explosive growth and popularity with customers is built on a solid reputation. The o... more
National Jeweler notes Whiteflash’s reasonably priced Platinum Engagement Ring Settings
27 Jan 2011 09:35
National Jeweler notes Whiteflash’s reasonably priced Platinum Engagement Ring  Settings Katie Holmes has one. So does trendsetter Beyonce, country princess Carrie Underwood, and rocker Gwen Stefani. We’re not talking about the latest “It Bag”; we’re talking about platinum engagement rings. Although platinum has been around for thousands of years, it has recently become the most desirable metal for bridal and fashion jewelry, renowned for its rarity, its durability, its luster a... more
Engagement Ring Trends—The Hot Trends for 2011 from Diamond Experts, Whiteflash.com
Engagement Ring Trends—The Hot Trends for 2011    From the elegance of the princess cut stone to the glamour of pavé, design trends in engagement ring and wedding band settings are changing, reflecting today’s lifestyles and trends. Environmentally conscious designs reign supreme in today’s growing market, as does a growing interest in personalization and creativity in every element of the wedding. Pure carat wattage is no longer the only factor in determining what design lead... more
Shopping in the New York’s Diamond District
01 Feb 2011 03:34
Shopping in the New York’s Diamond District As many visitors to New York know, the area near 47th Street in Manhattan is crowded with small shops advertising great prices on every kind of diamond, gemstone, and gold jewelry. It’s the New York Diamond District, and it seems logical that it would be the best place to pick up a specialty item like an ideal-cut diamond or a perfect engagement ring. Right? Not necessarily.  It may be more difficult than you think to get a top-quality engagement ring... more
Being Single on Valentine’s Day — A Survival Guide
01 Feb 2011 08:33
Being Single on Valentine’s Day—A Survival Guide Valentine's Day sometimes seems like it's all about couples – couples' events, romantic dinners, and even two-for-one specials at the spa. So what's a single girl to do? Without a husband or boyfriend to surprise you with breakfast in bed and a fantastic Valentine's Day gift, you might think your Valentine's Day has to be a romantic-comedy marathon and Chinese food on the couch. But Valentine's Day gifts and Valentine's Day do not just have to be a... more
Be Still My Beating Heart: New Addition to WhiteFlash.com ‘Lotus Collection’ Makes You Fall In Love All Over Again
02 Feb 2011 02:53
Leon Mege New Lotus Engagement Ring Monday, January 24, 2011 (Houston, TX) – Extraordinary! This is the only word that comes to mind upon seeing Whiteflash’ newly unveiled ‘Lotus Halo’ design from their floral inspired ‘Lotus Collection’ co-created by master craftsman Leon Megé. As if the first Lotus design with its intricate detail reminiscent of a delicate unfolding lotus flower wasn’t enough, Whiteflash has pushed the creative envelope even further by giving cu... more
Win a fabulous Spice Pearl Necklace
02 Feb 2011 07:39
Win a fabulous Spice Pearl Necklace   Whiteflash.com wants to give Confetti readers the chance to win and wear a Spice Pearl Necklace in an Endless Loop. Hailed by Kiplinger’s as ‘Lord of the On Line Rings’, Whiteflash is the first company in the U.S. to offer an exclusive brand of Hearts & Arrows diamond and bring the sheer beauty of “super ideal cut” to the Internet. Whiteflash ‘A Cut Above’ ®  is unmatched in its brilliance, fire and sparkle and r... more
Last Minute Gifts for Valentine’s Day
03 Feb 2011 10:05
Last Minute Gifts for Valentine’s Day It’s already February, and Valentine’s Day is right around the corner. If you haven’t already taken care of your Valentine’s Day gifts, you might think it’d too late and just settle for a lame old box of drugstore chocolates and roses from the gas station. But the whole point of Valentine’s Day gifts is to show her how much you appreciate her, so the effort is really what counts. Even if it’s the night before Valentine’s, a... more
Diamonds are a President’s Best Friend? Saudi King showers U.S. with gifts
07 Feb 2011 03:32
Diamonds are a President’s Best Friend WASHINGTON, Jan. 19 – In 2009 and 2010, Saudi Arabia’s King Abdallah showed his diplomatic savvy and gift-giving know-how when he gifted President Obama and family with hundreds of thousands of dollars worth of diamond jewelry. According to a State Department report, this makes the Saudi royal one of the most generous gift-givers of the year. First Lady of the United States, Michelle Obama, is known for her fashion sense—she’s been hailed as the... more
Top Five Loose Diamond Myths
07 Feb 2011 04:30
Debunking the Top Five Loose Diamond Myths  Myth: When looking at a loose diamonds, your eye first notices the cut quality and then the color grade of the stone, so those are the most important factors when choosing a loose diamond Reality: When you see a loose diamond, your eye perceives every facet of the stone’s quality at once—as one cohesive aesthetic judgment. Not only that, but color is the single most difficult factor for the average layperson to discern, even on a loose diamond. If a dia... more
A Rainbow of Valentine’s Day Gifts
08 Feb 2011 08:44
A Rainbow of Valentine’s Day Gifts With only two weeks on the clock left until Valentine’s Day, it’s time to finalize your plans, make those dinner reservations, and finally settle on the good Valentine’s Day gifts. This year, like every year, the two most popular gifts for women for Valentine’s Day are flowers, especially roses, and jewelry. But did you know that every color of rose has its own unique symbolism, that you can use to give your sweetheart a personalized message this Val... more
The Socially-Conscious Valentine’s Day Gift Guides
09 Feb 2011 03:59
Valentine’s Day Gift Guides To people with a strong social conscience, the entire holiday of Valentine’s Day can induce a fair amount of guilt. It seems unfair that we, living our comfortable lives, have created a holiday for the express purpose of taking a dreary February day and making it all about celebrating the love in our lives and exchanging Valentine’s Day gifts. After the excesses of December and the resolutions of January, February seems a bit soon to begin indulging in carefree spendi... more
Engagement ring designs by Vatche
10 Feb 2011 06:46
Engagement ring designs by Vatche  Quality jewelry and unparalleled design For over 22 years, the brand “Designs by Vatche” has been synonymous with quality bridal jewelry and unparalleled design. That’s because every piece in this exquisite collection has been designed by Vatche himself, the master craftsman and jewelry designer whose latest engagement ring design, the Jennifer, was recently the recipient of the prestigious Platinum Innovation Challenge award. Vatche’s other exclu... more
Putting Some Heart Into Buying Meaningful Valentines Gifts
11 Feb 2011 05:32
Putting Some Heart Into Buying Meaningful Valentines Gifts   WhiteFlash.com’s Pink Lotus Halo engagement ring with Padparadscha Sapphire centerstone Tuesday, February 8, 2011 (Houston, TX) – Around this time of year, many are pondering the age old question: He loves me? He loves me not? Others are h... more
The Ten “S”s of Engagement Ring Shopping: an Easy Guide to Finding a Diamond Engagement Ring She’ll Love
14 Feb 2011 05:48
Engagement Ring Shopping Guide   An engagement ring is one of the biggest jewelry purchases you will ever make. It’s the one piece of jewelry she’ll wear every day, and the symbolism and sentimental significance of that one special ring cannot be underestimated. So how can you be sure that your diamond engagement ring is the perfect choice for your proposal?  Whether you are looking for a diamond-encrusted ornate engagement ring or a simple Diamond Solitaire engagement ring, these... more
How to Get the Diamond Engagement Ring of Your Dreams - top five ways
15 Feb 2011 09:40
Top Five Ways to Get the Diamond Engagement Ring of Your Dreams “We’d love to get engaged and married, but we just can’t afford the ring we want right now.” We in the diamond industry hear this kind of sentiment all the time, and we have just one response to it: true love should wait for nothing, especially not a number in the bank. Contrary to TV commercials and popular belief, you can have a gorgeous, dazzling diamond engagement ring that will attract every eye in the room, without g... more
Working with Customers Diamonds and Jewelry
Working with Customers Diamonds and Jewelry   Setting Customer Diamonds   As a high-end manufacturing jeweler Whiteflash offers services which include setting customers’ diamonds, provided certain conditions are met. There is inherent risk in handling and setting diamonds although problems are rare. We only work with customer diamonds with the express understanding that Whiteflash is not liable for any damage, loss, theft, mysterious disappearance or any other potential danger.... more
5 Ways to Get the Diamond Engagement Ring of a Lifetime without Spending Your Life Savings
16 Feb 2011 05:12
How to Get the Diamond Engagement Ring without Spending Your Life Savings The diamond engagement ring has been, for over a century, the defining symbol of a couple’s relationship. A glance at a woman’s ring finger told you everything you needed to know about the couple’s relationship status and financial situation. In the days before Facebook, the diamond engagement ring was the ultimate status update. But along with the financial crisis of 2008 came a troubling new trend. As young couples strug... more
10 facts about weddings and engagement rings from around the world
18 Feb 2011 09:30
Wedding and Engagement Rings: Customs From Around the World 1. Most people in the United States, England, France and Canada wear their engagement rings on their left hand, because of the old tradition that a vein in the fourth finger of the right hand ran directly to the heart. But in plenty of other countries, including Germany, Russia, India and Norway, brides wear their engagement rings and wedding bands on the right hand instead.   2. In years gone by, the exchange of the wedding ring at the wedding cer... more
The Big Apple versus The Big Heart: Shopping for Diamonds in New York and Houston
21 Feb 2011 07:44
Shopping for Diamonds in New York and Houston For any diamond buyer in the know, the best place to shop for diamond jewelry has always been New York. The New York jewelry scene has practically every style and manifestation of wearable art, from the handmade earrings of the Brooklyn Flea to the world-class exclusivity and opulence of Fifth Avenue boutiques. Diamond experts score deals from the wholesalers and importers of the Diamond District, while people looking for a more refined shopping experience can turn to... more
Engagement Rings Trends for Spring 2011
23 Feb 2011 09:25
About Engagement Rings....Trends for Spring 2011 Fashion Week has just wrapped up in New York, and that means the fashion world has just gotten its first glimpse of the trends that will be dominating the runways and the sale racks for the next year. For clothing, fruit and floral patterns are big, and nostalgia for classic American looks like flannel and denim reigns supreme. But jewelry, especially engagement rings, is in a world of its own when it comes to fashion trends. Jewelry trends tend to move slowly and a... more
Whiteflash Achieves Certification for ISO 9001:2008
24 Feb 2011 02:37
Whiteflash Inc. Achieves Certification for ISO 9001:2008  January 5, 2011 ( Houston, TX) - Whiteflash Inc., retailer of Ideal Cut Diamonds and Fine Jewelry, announced today that it has just been officially awarded certification for the ISO 9001:2008 Quality Management System by SGS.  It is believed that Whiteflash is the only jewelry company to have achieved this prestigious distinction.  By meeting the demanding and continuing requirements of ISO 9001 companies demonstrate that they have systemic ... more
WhiteFlash.com Calls Upon Leon Megé to Craft New Lotus Collection
25 Feb 2011 08:49
WhiteFlash.com Calls Upon Leon Megé to Craft New Lotus Collection Wednesday, February 8, 2011 (Houston, TX) – Whiteflash.Inc, the leading online diamond marketplace, has collaborated with well known designer Leon Megé to create their newly launched Lotus Collection. Already known for their exacting quality, superior A CUT ABOVE® Super Ideal Cut Hearts and Arrows diamonds, coupled with their unmatched focus on customer service, the brand now has yet another line which exemplifies w... more
Trend Report 2011: Engagement and Wedding Rings
28 Feb 2011 08:48
Engagement and Wedding Rings - trend report 2011 An engagement ring is one of the most important jewelry purchases you will ever make, and a wedding ring is one of the most sentimentally valuable things you will ever wear. When you set out to buy engagement rings or wedding bands, a little guidance can help you sort through the hundreds of options available to find that one engagement ring and wedding band set that is perfect for you. The engagement ring design trends for 2011 feature affordable, simple designs t... more
Diamond Shopping in Houston: A Guide
01 Mar 2011 04:55
Diamond Shopping in Houston: a Guide Houston is one of the largest cities in the country, a sprawling unzoned urban masterpiece of bustling city life. Besides for being a major multicultural center with huge Asian, Arab and Latin-American communities, Houston is a major medical and cultural center that draws millions of visitors every year. Of course, a city as diverse and affluent as Houston has a thriving diamond jewelry market. Houston jewelry shopping range from designer labels to artisanal boutiques, and eve... more
Diamonds –From Rough to Polished
03 Mar 2011 02:29
Diamonds – From Rough to Polished A diamond is just a sparkling little colorless rock that looks pretty in an engagement ring, or set into a pendant or pair of earrings. So why is it the center of every engagement, the symbol for all things valuable and precious, and the proverbial girl’s best friend? How is a rough diamond made into a sparkling gem? Why do we buy diamonds anyway? The difference between a piece of rough diamond and a finished jewel is a time-consuming process of cutting and polishing.... more
FAQ: Engagement Rings and Wedding Bands
09 Mar 2011 09:51
FAQ’s: Engagement Rings and Wedding Bands Question: What carat size diamond do I need for an engagement ring?   Six Prong Round Cut Diamond Ring Answer: If you open any fashion magazine, you’ll see that the sky’s the limit in terms of engagement ring sizes. But for an ordinary person’s budget, it’s important to balance quality and quantity in order to get a ring you are dazzled with, at a... more
Engagement rings: Fit for a Queen
11 Mar 2011 05:09
Fit For a Queen: Royal Engagement Ring Inspiration The upcoming royal wedding between Prince William of England and Kate Middleton has given the whole world royal wedding fever. Ever since Prince William popped the question to his long-time girlfriend back in the fall, using his mother’s iconic sapphire engagement ring, the whole world has been waiting to see how Kate, a non-royal British beauty, would inhabit the role of princess on her wedding day. In honor of that anticipation, let’s take a look at... more
More than a girl’s best friend, your wife’s favorite anniversary gift
11 Mar 2011 08:19
Jewelry: More than a girl’s best friend, your wife’s favorite anniversary gift It’s been a few years since you said, “I do,” and although she still wears her engagement ring proudly every day, it’s time to find an anniversary present that will show how much you appreciate everything she has done these past years. Anniversary jewelry gifts are the perfect way to show your continued love and devotion to that special woman in your life. By now, you know her style and her habits, a... more
The Yelp Report: Jewelry Stores in Houston
14 Mar 2011 06:26
Jewelry Stores in Houston With 15 million reviews and over 45 million monthly visitors, Yelp.com is a consumer’s paradise. Packed with useful reviews for every service and product, from coffee shops to shoe stores, Yelp is the best way to find out what real people think about the businesses in your home town. With that in mind, here is a round up of the jewelry stores in every category with the highest Yelp ratings. Whether you are looking for a simple pair of diamond studs or a one-of-a-kind turquoise neckl... more
Wedding Shopping in Houston: From Engagement Ring to Wedding Cake
14 Mar 2011 08:16
Wedding Shopping in Houston If you are planning a wedding in Houston, you have probably already noticed that there are hundreds of options for every aspect of your big day, from hairstyles to dancing shoes. So before you buy an engagement ring or commit to a caterer, use the power of the Internet and the wisdom of crowds to help you weed out the so-so florists and the jewelry stores that offer sub-par service. Websites like Yelp.com and iVouch.com aggregate real-life customer reviews and ratings to help you find t... more
Wedding Fashion Trends 2011
17 Mar 2011 05:00
Wedding Fashion Trends 2011 The much-anticipated royal wedding is only weeks away, and millions of brides worldwide are putting the finishing touches on their spring weddings. The most important part of the wedding is, of course, the dress and all the little special accessories that make the bride look like a princess on her special day. Although wedding fashion tends to be pretty timeless and classic, there are a few bridal fashion trends that can take your ensemble from pretty to perfect, and elevate your whole... more
7 Tips for Foolproof Loose Diamond Buying
17 Mar 2011 08:56
7 Tips for Foolproof Loose Diamond Buying Diamonds mean different things to different people. Besides being the proverbial girl’s best friend, diamond is the hardest known natural substance and the ultimate symbol of strength, durability and love, and one of mankind’s most treasured natural resources. To own a diamond is to hold all of that value in the palm of your hand.   You can buy a diamond in many forms—from the classic engagement rings to diamond encrusted watches—but the sim... more
How did Houston Become the Best Place for Jewelry Shopping?
18 Mar 2011 07:24
How did Houston Become the Best Place for Jewelry Shopping? New York, Paris, Antwerp and Los Angeles are all centers for diamond cutting, jewelry design, diamond trading and everything else that goes into making diamond jewelry. But there is another city rising quickly in international fame for being one of the best place to buy diamond jewelry and loose diamonds—and that is Houston, Texas. While hardly more than a sleepy Texan town a century ago, Houston has become a powerhouse of international business, te... more
Loose diamond secrets
21 Mar 2011 09:25
Loose diamond secrets Shopping for diamonds—whether you want to buy a perfect loose diamond or a stunning engagement ring—can be scary or intimidating. There are so many factors to keep in mind, so many different kinds of diamonds out there, and when was the last time you spent a month’s salary on such a tiny little piece of rock? But with a few of these pro-level tips under your belt, you will be shopping for loose diamonds like a seasoned professional in no time.     Choosing the... more
Loose Diamond Trivia
24 Mar 2011 04:32
Loose Diamond Trivia Even if you’ve studied up on diamonds, and you’re completely informed about cut, carat, color and clarity and every other factor that affects loose diamond quality and value, chances are you still don’t know any of these unusual, little-known facts about the most precious gemstone on earth. Diamond engagement ring Ever wondered why loose diamonds are so expensive? Well, get this—it takes 250 tons of earth to be mined for one carat of diamonds. And that mining... more
Wedding Fashion: The Celebrity Inspiration Guide
24 Mar 2011 08:15
Wedding Fashion: The Celebrity Inspiration Guide Celebrity marriages may not always last long, but the designer dresses and picture-perfect hairstyles leave a lasting impression. Celebrity bridal dresses range from slim and trendy to classic and princess-like, so no matter what your personal taste, there is a celebrity wedding ensemble that will be the perfect inspiration for your own wedding day look.   Victoria and David Beckham may have tied the knot over twelve years ago, but they are still going strong... more
Whiteflash Selected for Bride's Choice Awards™ 2011
24 Mar 2011 09:22
Whiteflash Selected for Bride's Choice Awards™ 2011  Whiteflash ® has been selected to win the prestigious Bride’s Choice Award 2011 by WeddingWire, the nation’s leading wedding technology company. The Bride’s Choice Award is awarded annually based on reviews and surveys shared by the over 750,000 newlyweds that rely on WeddingWire for wedding planning resources. Whiteflash was selected because so many past clients shared their experiences with Whiteflash on WeddingWire, the large... more
The Wedding Wire Guide to the Perfect Houston Wedding
30 Mar 2011 09:36
The Wedding Wire Guide to the Perfect Houston Wedding Planning a wedding can be stressful and confusing. Between the caterer and the band, the dress and the veil, and of course managing all the relatives, friends and the wedding party, it can be enough to make any couple want to elope with nothing but a wedding band. Luckily, the Internet is full of resources designed to make your job as a bride just a little bit easier. Whether you live in Houston or Hawaii, nearly anything from engagement rings to wedding cake... more
New Whiteflash Bobble is Simply “Bella”
31 Mar 2011 05:14
New Whiteflash Bobble is Simply “Bella” Lost in translation; definitely not. No matter what language, the outcome is the same; Whiteflash, the go-to destination on the web for superior quality diamonds, has unveiled yet another spectacular design that can only be summed up in one word — simply “Bella”. The newly minted “Bella” Diamond Pendant is a force to be reckoned with even amid the already impressive line up of diamond jewelry pieces that Whiteflash carries. Insa... more
Wedding Jewelry Shopping in Houston
31 Mar 2011 07:33
Wedding Jewelry Shopping in Houston Whether you are already engaged and are planning your wedding, or are thinking about taking that next big step with your significant other, you are about to find out that there is a lot of jewelry buying that comes with engagements and weddings. First, you will need to buy an engagement ring—whether the guy picks that out himself or you do it together is up to you. Then, you will need wedding bands that match the engagement ring and coordinate with each other. Finally, you... more
Frequently Asked Questions about Buying Diamond Jewelry in Houston
02 Apr 2011 03:11
Buying Diamond Jewelry in Houston   In a big city like Houston, there are many options for every kind of shopping experience you might be looking for. Being Houston, Texas, everything is bigger and bolder than you might find anywhere else in the country. Whether you are looking for a new couch,  a designer handbag, or an engagement ring, you can find it in Houston. For home goods on the cheap, there is one of the country’s largest Target stores. For designer clothes and shoes, the Galleria is o... more
Proposing in Houston: From Engagement Ring to Champagne
02 Apr 2011 04:47
Proposing in Houston: From Engagement Ring to Champagne Whether you live in Houston or are just here visiting, you may have noticed that Houston has a special energy all its own. Laid-back without being sleepy, exciting without being frenetic, with a small-town atmosphere and big-city amenities, Houston is the kind of place you don’t always appreciate until you see it for yourself. After Hurricane Katrina, Houston became known as the Big Heart for the way its citizens opened their homes and communities to re... more
How to Buy Diamonds in Houston
04 Apr 2011 04:55
How to Buy Diamonds in Houston Many of the world’s diamond market centers are well-known—New York, Antwerp and Tel Aviv are all known for their thriving loose diamond markets and engagement ring design houses. If you live or travel near any of these centers, they can be a great place to buy diamonds of high quality for reasonable prices. But if you live in the Midwest, far from Manhattan’s Diamond District and even farther from the diamond cutting center of Antwerp, there is no reason to resign y... more
Advanced Loose Diamond Buying Tips: Light Performance Edition
05 Apr 2011 04:42
Advanced Loose Diamond Buying Tips: Light Performance Edition Most loose diamond buyers know about the basics of diamond shopping—the Four C’s, certification, etc. But for anyone who has already bought a loose diamond before, or is looking for a truly spectacular loose diamond for an engagement ring or another piece of jewelry, you may be ready for advanced diamond buying skills. These are the factors that professionals take into account when choosing loose diamonds to display and sell. This is the ki... more
Houston Engagement Checklist
11 Apr 2011 05:00
Houston Engagement Checklist Thinking about getting engaged in Houston?  When you plan an engagement, whether the whole thing is a giant surprise or the two of you are planning together, there are a lot of details that go into planning the perfect engagement. After all, the engagement is the first step in a beautiful procession of ceremonies and rituals that will lead you into your married life. What better way to start it off than with the perfect Houston engagement? Luckily for you, Houston is one of the... more
Engagement Ring Shopping in Houston: The iVouch Report
13 Apr 2011 04:32
Engagement Ring Shopping in Houston: The iVouch Report These days, shopping online isn’t the free-for-all it once was. You don’t need to hand over your credit card numbers and hope that your purchase arrives as promised. With general consumer review sites like Yelp.com, as well as specific sites tailored to every imaginable industry, shopping online is more secure and predictable than ever. If you live in the Houston area, your online shopping can be even more reliable. Several well-known Internet di... more
Guide to Your Houston Wedding
13 Apr 2011 05:22
MyHoustonWedding.com’s Guide to Your Houston Wedding Myhoustonwedding.com, as its name implies, is a great resource for information about every aspect of having your wedding in Houston, from the best florist to the best hotel for out-of-town guests. Plus, the friendly people over at myhoustonwedding are always available to help you find the perfect vendor or service to make your Houston wedding a dream.   Of all the myriads of details that go into a perfect wedding, perhaps the ones that brides are mo... more
13 Things Your Jeweler Isn’t Telling You—and 13 Solutions for Every Rookie Mistake
15 Apr 2011 03:58
13 Things Your Jeweler Isn’t Telling You—and 13 Solutions for Every Rookie Mistake Reader’s Digest’s monthly feature exposes the secrets behind every service industry, from doctors to baristas, allowing you to make better, more informed choices no matter what service you are receiving or product you are buying. This month, Reader’s Digest turns its attention to jewelers, revealing the 13 most common mistakes that ill-informed consumers can make. But of course, not every jeweler would... more
FRIENDS ARE LIKE DIAMONDS CONTEST: OFFICIAL RULES
15 Apr 2011 04:12
FRIENDS ARE LIKE DIAMONDS CONTEST: OFFICIAL RULES This promotion is in no way sponsored by, endorsed by or administered by, or associated with, Facebook.   By entering this contest, you are providing your information to Whiteflash Inc. and not to Facebook.  The information you provide will only be used by Whiteflash Inc. for ordinary business purposes and will not be disclosed to any third parties.  By entering the Friends Are Like Diamonds contest, you hereby release Facebook from any and all... more
Whiteflash Makes Your Friends A CUT ABOVE
15 Apr 2011 04:57
Whiteflash Makes Your Friends A CUT ABOVE ® Wednesday April 13th 2011 (Houston, TX) –  In an online promotion running from April 15th through July 15th, Whiteflash is inviting their valued followers and loyal customers to “friend” them through the popular Whiteflash Facebook page, making them eligible to enter the FRIENDS ARE LIKE DIAMONDS contest for a chance to win BIG glittery prizes. Whiteflash will make having lots and lots of friends wonderful in a whole new way! Whiteflash launch... more
Houston Costco Now Offers $1 Million Diamond Ring
18 Apr 2011 05:12
Houston Costco Now Offers $1 Million Diamond Ring Next time you visit Houston warehouse superstore Costco, you may want to make room among the socks, paper towels and cupcakes in your cart for one more item—a million dollar diamond ring. The retail giant has just added a top-of-the-line diamond engagement ring to its jewelry lineup (and no, it doesn’t come in a multipack.) While Costco shoppers across the country will probably stop and stare in middle of the aisle when they see this stunner of a ring,... more
Owning an Engagement Ring in Houston – the Complete Manual
19 Apr 2011 09:43
Owning an Engagement Ring in Houston – the Complete Manual There are many Houston jewelry stores where you can buy engagement rings, whether you are looking for a custom-designed three-stone ring with loose diamonds from Whiteflash, a classic Diamond Soitaire Ring, or a vintage heirloom gemstone and diamond ring from Paul Carter Jewelers. No matter what you choose, Houston offers the widest variety of diamonds and engagement rings—so talk to friends, read online reviews, and find the Houston diam... more
Beyond the Engagement Ring: Bridal Jewelry in Houston
20 Apr 2011 09:47
Beyond the Engagement Ring: Bridal Jewelry in Houston Once you buy an engagement ring and have it securely on your ring finger, you might think your days of buying jewelry are over—at least for now. But a perfect wedding day ensemble needs more than just an engagement ring—you’ll need a pair of earrings or a necklace, maybe a bracelet, a brooch or tiara, and, of course, a set of wedding bands. Luckily, you can get all of these things right here in Houston without breaking a sweat. With everything... more
A CUT ABOVE® Super Ideal Diamonds
A CUT ABOVE® Super Ideal Diamonds       “Welcome to the World of Extraordinary”  Let there be light….   In the beginning there were diamonds- they formed 100 million years ago at tremendous depth and pressure and were brought to the surface of the earth by extremely isolated volcanic events. Phenomenally rare and precious, diamonds are also the hardest of all known substances. But it is their capacity for incredible beauty that makes the... more
Buying Engagement Rings in Texas
21 Apr 2011 04:59
Buying Engagement Rings in Texas   They say that everything is bigger and better in Texas, and when it comes to buying engagement rings, that is certainly the case. Whether you are looking for something eco-friendly and funky in Austin, a custom-designed diamond ring in Houston, or a classic simple Tiffany ring in Dallas, Texas has more engagement ring and diamond jewelry shopping options than you can imagine.   Houston More and more people are opting to buy their engagement rings online, which c... more
Top 5 Diamond Buying Scams
22 Apr 2011 09:44
Top 5 Diamond Buying Scams Many people are afraid of buying diamonds. After all, no matter how much you learn and research, if you aren’t a certified gemologist, it can be difficult to know exactly what you are buying and whether you are really getting a good deal. And as with anything as small and valuable as a diamond, there is always the fear of being ripped off or scammed by an unscrupulous jeweler. Most jewelers are honest businesspeople who are genuinely trying to help you get a great diamond and a bea... more
Shopping for Mother’s Day Jewelry in Houston
29 Apr 2011 08:37
Mother’s Day is around the corner, and that means it’s time to order a gorgeous piece of diamond jewelry that will show your mother, wife, or grandmother what she means to you. If you live in Houston, you have many jewelry buying options that will ensure that you can find the perfect diamond jewelry gift for everyone on your Mother’s Day list. There are many diamond jewelry stores in Houston, and just as many options when it comes to choosing the perfect Mother’s Day gift. But to find that... more
Pure Perfection: D Flawless A CUT ABOVE®
Flawless Diamond - Pure Perfection - D Flawless A CUT ABOVE®   Diamonds are rare.  A flawless diamond is exceptionally rare.  A flawless diamond that is perfectly colorless is phenomenally rare.  How rare does that make diamonds that are perfect in color, clarity and also in cut?   D color (perfectly colorless) IF (internally flawless) diamonds are estimated to represent a miniscule .001% of world diamond production.   Because diamond price... more
Three Carat Diamond – A CUT ABOVE® Hearts and Arrows Super Ideal
12 May 2011 02:28
Three Carat Diamond – A CUT ABOVE® Hearts and Arrows Super Ideal      Diamonds are rare.  The bigger and better they are, the rarer and more valuable they are. As size increases, price increases in a non-linear relationship.  That is, a two carat diamond is more than twice the price of a one carat diamond.   At certain sizes along the size continuum diamond prices jump significantly creating a steep pricing curve. The three carat mark is a major point at which di... more
How to choose diamond engagement rings
13 May 2011 04:25
The diamond engagement ring is one of the most financially and sentimentally important objects you will ever own. It is a hugely important decision, so it is completely understandable that many would-be grooms become overwhelmed when they first set out to purchase the all-important diamond engagement ring. But armed with a little time, a lot of patience, and a good amount of information, anyone can choose the perfect diamond engagement ring, whether it is for yourself or someone else. Here are just a few of... more
Getting married this year - Wedding Trends for 2011
15 May 2011 06:00
2011 is set to be a great year for weddings—with the economy recovering and a royal wedding serving as the most dreamy bridal inspiration imaginable, getting married in 2011 is sweet indeed. Here are the top 11 wedding trends for 2011, to help you plan everything from your hairstyle to the wedding menu in high-end style.     1. Mad Men is so last year; the current most fashionable show on cable is Boardwalk Empire, a sexy saga of Prohibition-era excess. Take your cues from the fabulou... more
Make It Personal: Engagement Ring and Wedding Band Personalization
18 May 2011 02:58
The moment of your proposal is a moment you will treasure for the rest of your life. You want every minute to be unique, memorable, and completely personal. The same applies for the engagement ring itself—you want the ring to represent your relationship, in all it’s individual, unique glory. The funny thing you say to him every morning, the junk food you love to eat together during late-night Lost marathons, the memory of that one time you got lost in a foreign city...these are the things that m... more
Whiteflash –2011 Better Business Bureau “Winner of Distinction”
18 May 2011 09:33
Whiteflash –2011 Better Business Bureau “Winner of Distinction”      Ashley Bailey and Vice-President Bryan Boyne receive BBB award on behalf of Whiteflash   For the sixth consecutive year Whiteflash has received the “Winner of Distinction” award from the Better Business Bureau.  The honor recognizes the commitment to integrity and top quality customer care that are the foundations of the Whiteflash mission and  company culture.   Agai... more
A Diamond is...For Now?
23 May 2011 08:30
A Diamond is...For Now?   When the DeBeers diamond company first coined the phrase “a diamond is forever” in 1947, they didn’t know that it would soon become the most widely recognized advertising slogan of the twentieth century. Neither did they know that in the twenty-first century, savvy consumers would start questioning the slogan’s confidence that a diamond ring could and should last forever.   In fact, although over 85% of engaged and married women now wear engagement ri... more
World’s Most Expensive Engagement Rings
27 May 2011 08:09
World’s Most Expensive Engagement Rings Chances are, if you are looking to buy a diamond engagement ring, you have some money set aside for what is going to be one of the most important jewelry purchases of you life. Chances are, though, that you haven’t set aside the same kind of money that Jay-Z did when he set out to buy his secret fiancée Beyonce what he called “the most expensive engagement ring in the world.” That ring, an 8-carat flawless diamond set in a diamond-embellished ... more
Whiteflash announces expansion of A CUT ABOVE® Princess Super Ideal Diamonds
06 Jun 2011 04:36
Whiteflash announces expansion of A CUT ABOVE® Princess Super Ideal Diamonds   June 2, 2011 Houston, Tx - Whiteflash Inc. announced today a new promotion in celebration of their expanded line of A CUT ABOVE® Princess Diamonds - the stunning sister to their internationally recognized super ideal A CUT ABOVE® Hearts and Arrows Round Diamonds.   Whiteflash is executing on their long term plan to have the largest in-house inventory of AGS0 Ideal Princess cut diamonds of any jeweler in t... more
The Queen of Diamonds is a Princess
The Queen of Diamonds is a Princess       Are you ready for your fairy tale to begin? Discover the magic of rare beauty fit for royalty with the A CUT ABOVE®  Princess from Whiteflash. While diamond lovers have been enchanted by the spectacular A CUT ABOVE® Hearts and Arrows diamond for many years now, Whiteflash is proud to introduce the Princess Cut diamond that lives up to the same impeccable standards of quality, craftsmanship and superior light performance. Stylish women today... more
Famous Celebrity Engagement Rings
15 Jun 2011 04:43
Famous celebrity engagement rings The recent engagement of reality TV diva Kim Kardashian to New Jersey Nets forward Kris Humphries (and maybe more importantly, the incredible 20.5 carat diamond engagement ring he gave her) has gotten the whole world buzzing about recent celebrity engagements. We want to know all the juicy details—where were they when he popped the question? What did she think of the ring? Where did they meet? And when can we expect pictures of a lavish celebrity wedding? Here is all the jui... more
Whiteflash Breaks into Top 500 E- Commerce Websites
15 Jun 2011 09:11
  Whiteflash Breaks into Top 500 E- Commerce Websites     Whiteflash Inc. announced today that it has officially broken into the Top 500 e-commerce sites compiled each year by Internet Retailer Magazine. Coming in at number 489 in the highly anticipated annual review for 2011/2012, Whiteflash continues to distinguish itself among the millions of websites and the billions of pages on the internet with an award winning website dedicated to ideal diamonds and fine bridal jewelry (www.... more
June birthstones: Pearl. June Birthstone Color is White.
16 Jun 2011 09:05
June birthstones: Pearl. June Birthstone Color is White. Spice Pearl Necklace You might think birthstones are only for kids’ jewelry and sentimental Mother’s Day gifts, but modern designs and rethought uses are catapulting these twelve semi-precious stones back into the limelight. June’s birthstone is no different, except for one surprisingly puzzling question: What is the birthstone for June?   Believe it o... more
A CUT ABOVE® Hearts and Arrows Diamond Melee
A CUT ABOVE® Hearts and Arrows Diamond Melee  A CUT ABOVE® Hearts and Arrows Diamond Melee are fully faceted small round diamonds of superb quality, graded in a similar fashion to our A CUT ABOVE® Hearts and Arrows Super Ideals.  They are meticulously cut and polished, and selected by Whiteflash for use in our finest jewelry pieces.  In addition to being ideally cut with hearts and arrows patterning, A CUT ABOVE® Melee are clean and white (F-G color, VS clarity), and non-fluorescent.... more
July Birthstone: Ruby. July Birthstone Color is Red
July Birthstone: Ruby. July Birthstone Color is Red July—the fiery summer month of backyard barbecues, crisp red watermelon, and of course, sparkling fireworks. It’s the patriotic month of the red, white, and blue, as well as the red-hot month of scorching temperatures. With all this red, is it any surprise that July’s birthstone color is red and that its stone is the world’s most famous and popular red stone—the ruby? ... more
Whiteflash Promo “FRIENDS ARE LIKE DIAMONDS” Creates Excitement
06 Jul 2011 10:53
Utilizing the allure of their signature A CUT ABOVE® Super Ideal Diamond brand, the ongoing Whiteflash FRIENDS ARE LIKE DIAMONDS promotion on Facebook is connecting new friends and spreading the love of ideal diamonds. A trio of dazzling diamond jewelry pieces is being given away in the process!   The first two prizes have already been claimed, with the grand prize still to be awarded.  May and June were dazzling months for Amanda Welling of Lancaster, PA (May’s winner) and Michelle... more
August Birthstone: Peridot. August Birthstone Color is Yellow Green.
August Birthstone: Peridot. August Birthstone Color is Yellow Green What is the birthstone for August? Late summer, with its blazing heat and abundant greenery, is a time for cooling activities, light, summery clothing, and a laid-back lifestyle. An August party is no time to bring out the serious diamonds or elegant pearls—it’s a time to throw on a breezy sundress, a pair of wedges, and a pair of earrings in August’s birthstone color, olive green. August’s birthstone, the peridot, is one... more
New York Times Article Dubs Whiteflash Tops at Making “I Do’s” Easy
  Prominently featured in The New York Times Small Business section article(June 15, 2011), “Connecting With Clients Through the Power of Tech”, Whiteflash has yet another reason to boast about cornering the market on bringing superior quality loose diamonds and engagement rings to consumers and winning over tough critics in the process.   Known for being one of the most revered and toughest news sources to crack, The New York Times carries its own element of branding cachet and e... more
September birthstone: Blue Sapphire. September Birthstone Color is Deep Blue
September birthstone: Blue Sapphire. September Birthstone Color is Deep Blue A deep blue cloudless sky. A clear mountain lake. The deep blue of a sapphire is one of the most beloved and intriguing colors known to man, a color men have spent thousands of years searching for in every corner of earth. In ancient times, people searched for a stone that would reflect the endless blue sapphire color of the sky. So its no wonder that when they found it in the sapphire gemstone, it was named the birthstone for September.... more
October Birthstone: Opal. October Birthstone Color is Multi-colored.
October Birthstone: Opal. October Birthstone Color is Multi-colored. What is the birthstone for October? An ancient poem of unknown origin first identified the opal as the birthstone of the month of October.   "October's child is born for woe, And life's vicissitudes must know, But lay an opal on her breast, And hope will lull those woes to rest."   Perhaps because of the cold weather and shortening days of the month, October was a month associated with bad luck and pain. But the opal, t... more
Saying Grace: The Grace by Vatche
Saying Grace: The Grace by Vatche    The World English Dictionary defines “grace” as “elegance, beauty, and smoothness of form or movement.” The word grace, the definition continues, can also mean dignified, polite and decent behavior as well as generosity of spirit. At first glance, the first definition doesn’t seem to have much in common with the second two. After all, what does elegance and beauty of form have to do with politeness, generosity and tolerance?   A l... more
November Birthstone: Citrine. November Birthstone Color is Yellow Gold
November Birthstone: Citrine. November Birthstone Color is Yellow Gold. As the November sun fades quickly into cold early-winter nights, we look for warmth and light to carry us into the winter months. So it should come as no surprise that the birthstone of November has all the warmth and yellow sunshine of the sun itself. The citrine, the birthstone for November for almost one hundred years, is actually a form of quartz that is distinguished by its warm yellow tone, a color unique to the citrine among all the... more
Whiteflash Diamond Imaging
08 Aug 2011 08:56
  Whiteflash Diamond Imaging   Imaging is a very important part of Whiteflash operations. Many customers decide to purchase our high quality diamonds and jewelry sight unseen - some from the far side of the globe. To help with those decisions we provide a Diamond Image Package to enable shoppers to see critical aspects of the diamonds and fine jewelry we offer.  We employ a team of fulltime photographers so that all in-house diamonds are presented on our website with a comprehensive set... more
Pearls, Jade and Gold: A Guide to Jewelry Shopping in China
Pearls, Jade and Gold: A Guide to Jewelry Shopping in China These days, you can’t open a newspaper or read a news website without being confronted with the news that China is the new world superpower. With a growing economy and a rapidly emerging middle class, China is becoming one of the most powerful markets in the world.   Westerners from Europe and North America are heading to China in droves—for tourism, lucrative manufacturing and business contracts, and some of the world’s best sho... more
Bold Gold soars above the cost of Precious Platinum
10 Aug 2011 02:33
Bold Gold soars above the cost of Precious Platinum These days, who doesn't want to get the most bang for their buck? With the economy in a downward spiral, educated shoppers want to make budget friendly purchases that stay on pulse with the latest trends.   Ordinarily, fine jewelry consumers will yield a little leeway to their pocket books when hunting for the perfect diamond or ring setting. Precious metals and gemstones are considered assets that generally maintain a consistent value. Yet with the u... more
Into the Light: The Sisley by Vatche
Into the Light: The Sisley by Vatche Alfred Sisley, the English Impressionist painter, devoted much of his artistic career to painting landscapes en plein air, or outdoors, in natural light. He was obsessed with capturing the way nuances in sunlight could completely transform everyday landscapes like the forests and rivers of the French countryside. Light is the primary subject of Sisley’s paintings, sparkling in the river, reflecting off a country cottage, and beaming down onto a dewy meadow.   The S... more
December birthstone: Blue Topaz. December Birthstone Color is Blue
December birthstone: Blue Topaz. December Birthstone Color is Blue. White Gold Sapphire and Topaz Pendant What is the birthstone for December? There are actually three different stones associated with being the birthstone of December: the blue topaz, turquoise, and tanzanite. All three of these very different have one thing in common: a unique blue color that makes them perfect for use in birthstone jewelry or many kinds of fa... more
Sweet Caroline: All About the Caroline by Vatche
Sweet Caroline: All About the Caroline by Vatche Engagement ring design is a balance between dazzle and simplicity, jaw-dropping brilliance and everyday wearability. The perfect engagement ring setting design is both eye-catching and brilliantly beautiful at first impression, as well as comfortable and wearable enough for everyday use.   That’s why in-the-know shoppers turn to Vatche diamond engagement rings, award-winning designs that are stunning not for their ostentatious embellishment, but for the... more
Something Blue Sweepstakes
Whether you’re a blushing bride-to-be or already married, here’s a chance to win something blue (and sparkly) for your wardrobe. Marriage.com and Whiteflash are partnering up to bring you their Something Blue Sweepstakes — and by something blue, we mean a stunning diamond & sapphire necklace, bracelet, or pair of earrings! Just register on Marriage.com between Monday, August 8th and Friday, August 19th and start a conversation about any topic (from relationships, wedding planning and... more
A Taste of Royalty: The Royal Crown by Vatche
A Taste of Royalty: The Royal Crown by Vatche When commoner Kate Middleton married Prince William of England on April 29, 2011, nearly 200 million people around the world tuned in or got online to watch the big moment. Why? None of these people knew Kate, and few had even ever seen Prince William or his grandmother, Queen Elizabeth II. So what got all these people from California to New Zealand to make the effort to watch the royal wedding, despite the difference in time zone?   There’s just something... more
January Birthstone: Garnet. January Birthstone Color is Deep Red
January Birthstone: Garnet. January Birthstone Color is Deep Red. Q: What is the birthstone for January?   In the deepest, darkest days of the winter, it’s always good to look at something bright and colorful as a reminder that spring will be here eventually, even as the snow piles up and the temperature plunges. The birthstone for January, the coldest month of the year, is just that reminder. The garnet, a blood-red stone that practically seems to pulse with warmth, has the perfect January birthstone... more
As Graceful as a Swan: The Swan 3 Stone Engagement Ring
As Graceful as a Swan: The Swan 3 Stone Engagement Ring We all know the story of the ugly duckling that grew up to become a beautiful swan. With their s-shaped curved necks and snowy white feathers, the swan has long been the symbol of grace and gentle beauty. Watching one glide across a crystal-clear lake, it’s easy to understand why.   That’s why when renowned jewelry designer Vatche of Designs by Vatche turned to nature to find inspiration for his next ring design, his discerning eye lighted... more
Vatche Diamond Engagement Rings
Vatche Diamond Engagement Rings Insider’s-secret brand In every industry, insiders and expert consumers know that there are secret brands and artisans that provide the best quality of workmanship and design, without the steep markups that comes with a designer label. In the bridal jewelry industry, that insider’s-secret brand is Designs by Vatche, a New York-based engagement ring and bridal jewelry atelier that consistently produces some of the most enduring and popular designs available. Designs ... more
Dreams of Africa®
Dreams of Africa  Marilyn Monroe proclaimed to the world that “Diamonds are a girl’s best friend”, but in countries such as Angola, the Democratic Republic of Congo, Cote d’Ivoire & Sierra Leone, they are oftentimes a small child’s worst enemy. Known as conflict or blood diamonds, these precious jewels have been the source of funding for civil wars in Africa, which has lead to violence and death throughout the entire continent. A devastating 3.7 million lives have been lost d... more
February Birthstone: Amethyst. February Birthstone Color is Purple.
22 Aug 2011 09:42
February Birthstone: Amethyst. February Birthstone Color is Purple. What is the perfect present you can get for someone with a February birthday? If you answered, the world’s best hangover cure, you might just be in the market for a piece of jewelry made with February’s birthstone, the amethyst. Wait--what is February’s birthstone, you’re probably thinking, and how does it prevent hangovers? The truth is, while the amethyst is a beautiful stone that makes a lovely jewelry gift, it doe... more
March birthstone: Aquamarine. March Birthstone Color is Pale Blue.
23 Aug 2011 08:49
March birthstone: Aquamarine. March Birthstone Color is Pale Blue. Q: What is the birthstone for March? With the first spring breeze of March comes the return of hope and joy after a long winter. March may not be as warm as the months to come, but as the first crocuses poke their way through the cool ground and as the afternoon sun begins to shine with a little more warmth, spring is finally in the air. It is fitting that the March birthstone reflects this mood and the spirit of the month itself. The birthstone f... more
April Birthstone: Diamond. April Birthstone Color is Clear White
23 Aug 2011 09:25
April Birthstone: Diamond. October Birthstone Color is Clear White Q: What is the April birthstone? For any fine jewelry lover, April is the best month in the year. Not only does the weather turn warm and flowers bloom, but April’s birthstone is the diamond—the king of the gemstones. In fact, for a month often filled with color in the form of flowers, plants and birds, the birthstone for April can seem like a surprising choice. With its clarity, hardness, and otherworldly sparkle, diamonds are often c... more
Kim Kardashian Celebrity Wedding
25 Aug 2011 02:52
Kim Kardashian - Celebrity Wedding Kim Kardashian in wedding dress England can keep their princess and their royal wedding; we Americans just had our own royal wedding—the wedding of Kim Kardashian and Kris Humphries. The reality TV starlet and her basketball star fiancée tied the knot this past week, after a four month engagement. The dream wedding, held on a private estate in Montecito, California, was one of the most glamorous and star-studded wedding ceremonies seen in years, and was r... more
May Birthstone: Emerald . May Birthstone Color is Green
25 Aug 2011 04:09
May Birthstone: Emerald . May Birthstone Color is Green Emerald engagement ring set Q: What is the birthstone for May?   After a long, cold winter and a rainy early spring, the first few days of May usually bring the welcome sight of grass, leaves, and flowers emerging from winter hibernation and blooming once again. May is the month of rebirth and new growth, so it is only fitting that the May birthstone is the emerald, the renowned stone of a deep, verdant green.   Not only is the birthsto... more
All about Birthstones and Birthstones colors.
29 Aug 2011 07:18
All about Birthstones and Birthstone’s colors.   Often combined with modern birthstone lists, traditional birthstones are older society-based birthstones. Since many different cultures had their own list, jewelers' lists are often inconsistent over what constitutes a traditional birthstone. The table below contains many stones which are popular choices, often reflecting Polish tradition.   The Gregorian calendar has poems matching each month with its birthstone. These are traditionally the sto... more
Hilary Duff Wedding
30 Aug 2011 06:22
Hilary Duff Wedding In Hollywood, a first anniversary is something to celebrate. So on the occasion of Hilary Duff’s first anniversary, it seems only fitting to take a look back to remember that spectacular wedding, one of the classiest and most beautiful Hollywood weddings in years.    It all started with the engagement ring. Pro hockey player Mike Comrie surprised the actress and former teen star at the Four Seasons Hotel in Maui, Hawaii, with a 14-carat princess cut diamond worth a reported $1... more
Kate Moss Wedding—All the Details!
01 Sep 2011 08:38
Kate Moss Wedding—All the Details! Kate Moss wedding   If there is one rule of fashion that never changes, it is this: if it is on the cover of the September issue of Vogue, it is big. This year, instead of yet another creative photo shoot with a fresh-faced starlet, a closet of designer clothing and a slew of props, Vogue decided to put model Kate Moss and her recent wedding on the September cover. And that’s because everything about Moss’ weekend-long wedding extravaganza and incredibl... more
GIVE IT THE YES VOTE AND WIN Contest
y Whiteflash Inc. on MAY 9, 2012 GIVE IT THE YES VOTE AND WIN CONTEST   OFFICIAL RULES This promotion is in no way sponsored by, endorsed by, administered by, or associated with Facebook. By entering the GIVE IT THE YES VOTE AND WIN Contest, you are providing your information to Whiteflash Inc., and not to Facebook. The information you provide will only be used by Whiteflash Inc. for ordinary business purposes and its third-party vendor who is administering this contest. The information you provide w... more
GIVE IT THE YES VOTE AND WIN Contest Privacy Policy
Last updated October  19, 2011   Welcome, and thank you for visiting Whiteflash.com!    For over a decade, Whiteflash Inc. (Whiteflash) has taken great pride in the relationships that it has developed with its customers and friends. We do our best to ensure that your experience with us is one that you will want to repeat and share with your friends. Your privacy is very important to us, and Whiteflash is dedicated to protecting your privacy and handling any personal infor... more
Amber Tamblyn Engaged
05 Sep 2011 02:18
Amber Tamblyn Engaged Movie and Tv star Amber Tamblyn, 28, announced her engagement this month to TV star and longtime boyfriend David Cross, 47. The nineteen-year age gap between the two has not seemed to bother the couple since they started dating in 2008, and in Hollywood, this announcement is not likely to raise too many eyebrows.   Tamblyn is perhaps best known for her Golden-Globe-nominated role in the hit series Joan of Arcadia, as well as for her role in the teen comedy The Sisterhood of the Traveli... more
Something Borrowed
06 Sep 2011 06:41
Something Borrowed The title of the 2011 romantic comedy Something Borrowed probably refers to both traditional wedding-day saying, or to the fact that the plot hinges on two best friends, Rachel (Ginnifer Goodwin) and Darcy (Kate Hudson), “borrowing” true love from each other in the form of the same man. But there is another kind of borrowing that is highly relevant to this movie, and that is wardrobe borrowing! With a wardrobe spanning everything from nerdy-but-cute college student to sexpot beach va... more
Ben Roethlisberger Wedding
07 Sep 2011 03:45
Ben Roethlisberger Wedding For once, Pittsburgh Steelers quarterback Ben Roethlisberger and a woman are in the news together, and it’s a happy story. The scandal-prone NFL star tied the knot last month, with longtime friend (and recent girlfriend) Ashley Harlan, a physician’s assistant and a Pittsburgh native. The two met at a Steelers training camp in 2005 and remained friends ever since, but fans of the popular player did not expect Roethlisberger to settle down anytime soon, especially since his two... more
Custom Jewelry Design
Custom Jewelry Design    Choosing to do a custom jewelry design project is an exciting and rewarding endeavor. Whether you choose to do something completely creative or simply put together classic design elements in your own way, a custom made jewelry piece is very personal and special.   Whiteflash offers an outstanding custom jewelry design service specializing in engagement rings and matching wedding bands. Whiteflash custom design is reserved for certified diamonds purchased... more
World’s Biggest Diamond Rings
08 Sep 2011 03:13
World’s Biggest Diamond Rings On the most recent episode of Keeping Up With the Kardashians, Kim’s boyfriend Kris Humphries pulled out all the stops with a romantic proposal. He decorated her room with candles and flower petals spelling out “Will you marry me?” and waited for her on bended knee with a ring clutched behind his back.       Kim Kardashian engagement ring When he pulled out the... more
Rock the Vote: Whiteflash Say Yes Facebook Contest
With the momentum and rhetoric starting to build for the looming 2012 national elections, Whiteflash, leading retailer of ideal diamonds and fine jewelry, has decided to host their own democratic election. By casting your vote between two top engagement rings in their collection, you will be entered to win one for yourself.     Fun, fresh and engaging, the Whiteflash “Give it the YES Vote and Win” is so simple even the technologically challenged can do it. All you need is Fac... more
Top 10 Proposal Myths
12 Sep 2011 03:06
Top 10 Proposal Myths Like any moment in life with great emotional and social significance, the proposal been built up in our society with all kids of mythology and customs around it. We’ve all seen enough movies to know exactly what the mythical perfect proposal is supposed to look like—the soft music, flickering candlelight, bended knee, sparkling ring and shriek of surprise and happiness. Cue the applause. But if you’ve never seen a real-life proposal before, it can be difficult to figure out... more
Ice, Ice Baby
19 Sep 2011 03:11
Ice, Ice Baby Ever wonder why some people refer to diamonds as “ice”? Or why in some circles, diamond engagement rings are known as “bling” and in others, diamonds are said to be a girl’s best friend? Where did these terms come from?     Diamonds have always had a mythical element to them. Almost every ancient culture that had access to diamonds had elaborate legends explaining how they came to be. To ancient Hindus, diamonds were the weapons of a god. To Buddhists, the... more
Dogs Love Diamonds Too
19 Sep 2011 03:19
Dogs Love Diamonds Too   When someone called a dog “man’s best friend,” they were probably talking about the bond that man and dog can share when hunting or herding sheep together. They were probably not referring to the fact that humans seem to love dressing their dogs as miniature versions of themselves, complete with socks, hats and adorable knitted sweaters. But the age of canine fashion is upon us, like it or not. You can now purchase almost any kind of clothing for your dog, from a... more
Diamonds and Candy—What’s Not to Love?
19 Sep 2011 03:32
Diamonds and Candy—What’s Not to Love? If there is one thing girls love more than candy, it’s diamonds. And what could be better than the two joined together in a sparkle-fest of sweet celebration? This past March, Sugar Factory celebrated the opening of their glamorous new Las Vegas store by revealing their most indulgent item ever—the diamond-studded lollipop. Kim Kardashian helped the high-fashion candy store unveil the deluxe pop by posing on the red carpet and calling the diamo... more
The Highest Performer of Diamonds—A CUT ABOVE ®
19 Sep 2011 08:35
The Highest Performer of Diamonds—A CUT ABOVE ® If you are choosing a diamond for an engagement ring, wedding band, earrings or necklace, you want more than just high carat weight or price tag to brag to your friends about. You want your diamond to sparkle in the sun, glow in candlelight, and attract every eye in the room. You want the brilliant dazzle of your diamond engagement ring to make everyone stop and stare as you casually wave your hand around. You want performance.   Light performanc... more
Top 10 Jewelry Looks at the Emmys
21 Sep 2011 08:24
Top 10 Jewelry Looks at the Emmys The Emmy’s are a magical night. For one night of the year, the lawyers, doctors, government employees, paper salesmen, high school glee clubbers, and suburban moms that we know and love from TV transform before our eyes into their glamorous Hollywood alter egos. It’s the one night that we can imagine ourselves posing on the red carpet, hoodie sweatshirt and jeans miraculously transformed into hearts and arrows diamond jewelry and floor-sweeping couture gowns. This year... more
Polly Wants a Diamond Earring: Earrings Rule the Emmy’s Red Carpet
21 Sep 2011 08:39
Polly Wants a Diamond Earring: Earrings Rule the Emmy’s Red Carpet The morning after the Emmy’s, the web is abuzz with bloggers rating the stars’ red carpet looks. But here, we leave aside the discussion of Kate Winslet’s red dress and GynethPaltrow’s controversial cutouts and focus on something even more important: the red carpet jewelry!   Beside for the ever-present engagement rings, only one bona fide fashion trend emerged from this year’s Emmy’s red carpet: e... more
5 Steps to a Perfect Proposal
22 Sep 2011 06:10
5 Steps to a Perfect Proposal Take a look at this picture. Now back at me. Now back at the photo. No, this is not an Old Spice commercial, but if you want to plan a proposal that is so perfect, so romantic, and so in tune with what a girl really wants that she might think you got a little help from the Old Spice guy, take some time to study this photo. Believe it or not, this simple photo contains within it all five of the essential secrets to the perfect proposal. From time to place to perfect diamond engagement... more
10 Tips for Buying Designer Dresses Online
23 Sep 2011 03:43
10 Tips for Buying Designer Dresses Online     These days, you can buy everything online, from furniture to diamond jewelry. So shouldn’t you be able to buy designer dresses online as well? Instead of heading for the local mall and hoping to find the perfect dress in your size, or scouring the overcrowded racks at a sample sale, online shopping is fun and easy—and can be done from the comfort of your own home. These ten tips will help you find the designer dresses you love safely and secure... more
What You Need to Know About Loose Diamonds
23 Sep 2011 03:54
What You Need to Know About Loose Diamonds Whether you are buying your first diamond or your fifth, whether you are planning to treasure the stone in its loose form or have it set into custom jewelry, and whether you are buying for yourself or as a gift, you can always learn more about loose diamonds. For such small pieces of rock, diamonds seem to generate endless discussion and analysis. Just visiting a diamond talk forum can show you enough to make your head spin. Luckily, you can buy a fabulous loose diamo... more
Whiteflash 2012 Calendar
2012 Whiteflash Calendar    We are pleased to present the 2012 Whiteflash Calendar. It is an annual labor of love produced by the Whiteflash photography department as a tribute to and for the enjoyment of our wonderful customers. The cover coveys the explosive nature of the dynamic fire and brilliance of our internationally acclaimed A CUT ABOVE® diamonds. The colorful shapes comprising the image are derived artistically from actual diamond facets!   In keeping with t... more
Whiteflash Privacy Policy
Privacy Policy   Last updated Sept 7, 2011   Welcome, and thank you for visiting Whiteflash.com!    For over a decade, Whiteflash Inc. (Whiteflash) has taken great pride in the relationships that it has developed with its customers and friends. We do our best to ensure that your experience with us is one that you will want to repeat and share with your friends. Your privacy is very important to us, and Whiteflash is dedicated to protecting your privacy and handling any personal i... more
Little Tricks to Know Her Ring Size
19 Oct 2011 03:59
Little Tricks to Know Her Ring Size More than half of all men intending to get engaged plan on buying the engagement ring secretly and then surprising their significant other with a dramatic proposal. If you have a good sense of your girlfriend’s style, you can make a lasting impression of romance and dedication by choosing an incredible diamond engagement ring all by yourself and presenting it to your soon-to-be fiancé with a creative surprise proposal.  Whether you design a... more
Whiteflash introduces New Engagement Ring Collection by Vatché
Whiteflash Inc. announced today the exclusive launch of the latest collection of engagement rings by award winning jewelry designer Vatché.  The “Serenity” collection features modern designer styling for the classic engagement ring.   In keeping with the tagline “Getting engaged can be stressful. Choosing an engagement ring doesn’t have to be.” the Serenity Collection features design elements that are elegant and uncomplicated. The solitaire diamond is g... more
Round Two ! Rock the Vote - The Whiteflash “Say Yes” Facebook Contest
Following on the success of their first Facebook “Rock the Vote”  engagement ring popularity contest, Whiteflash Inc., online jeweler and specialist in ideal cut diamonds, has decided to host a second round of their own democratic election to crown the top engagement ring setting in their collection.     Fun, fresh and engaging, the Whiteflash “Give it the YES Vote and Win” is so simple even the technologically challenged can do it. All you need is Facebook and an opinio... more
Whiteflash – Among best diamond brands and retailers
11 Nov 2011 04:25
Whiteflash – Among best diamond brands and retailers For the past 12 years, Houston-based jeweler Whiteflash has been carving out a unique niche for itself as one of the best Internet diamond jewelry retailers. Specializing in engagement rings, wedding bands, and custom fine jewelry work of all kinds, Whiteflash has gained a global reputation for unparalleled quality and exceptional customer service. More recently, Whiteflash was listed alongside Tiffany & Co., Blue Nile and other top diamond brands i... more
Tension Engagement Rings
14 Nov 2011 01:45
Tension Engagement Rings Everyone loves a good magic trick. Whether it is pulling a rabbit out of a top hat or some other illusion, there is something exciting about seeing something that you can’t quite explain. And therein lies the alluring appeal of one of the most unique engagement ring setting types available—the tension setting.   Unique diamond ring setting The tension setting is a unique diamond ring setting style where instead of using a metal collar or prongs to grip the center diamo... more
Can I get a commission or reward if I recommend another customer to Whiteflash?
YES!  Our Referral and Customer Loyalty program provides extra incentive to  recommend new customers to Whiteflash and coming back for additional purchases yourself.  Word of mouth is a big way that we grow our business and we love sending out referral checks!  See how it works and how simple it is to get your rewards by going to our Referral and Customer Loyalty page.... more
Can I get a commission or reward for recommending a friend to Whiteflash?
YES!  Our Referral and Customer Loyalty program is designed to provide extra incentive for recommending Whiteflash to friends and family.  It is easy to do and we love sending out those referral checks!    The program also rewards you when you come back to make additional purchases ("self" referral).  You can see how it works and how easy it is to get your rewards by going to our Referral and Customer Loyalty page.... more
Celebrity Jewelry Roundup - Fall 2011
18 Nov 2011 05:41
Celebrity Jewelry Roundup - Fall 2011 The end of summer and beginning of fall usually means a transition from the light, ethereal jewelry pieces of summer to the more serious, heavy and sophisticated jewelry of fall and winter. Enamel bangles and hoop earrings are exchanged for gem-laden cocktail rings and statement necklaces. And this year is no exception. In the last few months we’ve seen several bona fide trends emerge on the red carpet and the runway, at movie premieres and black-tie charity galas. Th... more
Ring Setting Types: Prong
24 Nov 2011 04:27
Ring Setting Types: Prong   In writing, and in life, we are always told to avoid clichés. Writers try to avoid using the same tried-and-true expressions and metaphors over and over, seeking instead to come up with new and fresh descriptions. And in life, no one wants to be seen as boring or unoriginal. We try to give our wardrobes unique little twists to make them our own; we try to cultivate interesting hobbies instead of just following the mass trends.           ... more
Lauren Bush Lauren’s Wedding Dress Revealed
24 Nov 2011 07:08
Lauren Bush Lauren’s Wedding Dress Revealed The December issue of Vogue carries within its glossy pages a closely guarded secret—photos of Lauren Bush’s wedding to David Lauren. When the socialite and non-profit coordinator of the famous Bush family (the former president is an uncle) first announced her engagement to the son of the multibillion dollar fashion and lifestyle emperor, all the public first noticed was the name similarity. Lauren Bush’s first name is spelled exactly the same (al... more
Kate Middleton's One Year Proposal Anniversary
24 Nov 2011 07:17
Kate Middleton’s One Year Proposal Anniversary This week marks one year since Prince William proposed to a young lady named Kate Middleton. In the year since, the world has witnessed one of the most dramatic, most elegant and most watched weddings of all time, and has embraced Duchess Catherine, as Kate is now known, as a fashion icon in her own right. The emergence of the new royal power couple on the international scene has affected the fashion world in many ways, from the newfound appreciation for Kate... more
Top 10 Iconic Bridal Looks in Movies
24 Nov 2011 07:38
Top 10 Iconic Bridal Looks in Movies As Twihards the world over are eagerly awaiting the release of the next-to-last Twilight movie, Breaking Dawn Part 1, at midnight tonight, brides and fashion lovers are also eagerly waiting for the movie’s release. This installment of the popular vampire romance franchise will feature the long-awaited wedding between Bella, the human girl, and Edward, her handsome vampire boyfriend. To Twilight fans, this moment is a culmination of everything they have anticipated for sev... more
Beyonce’s 2008 Wedding Dress Revealed!
29 Nov 2011 08:08
Beyonce’s 2008 Wedding Dress Revealed! With a new album flying off the shelves, and a new baby on the way, R&B songstress Beyonce has finally decided to unveil a tiny peek at some footage from her secret 2008 wedding to hip hop mogul Jay-Z, which until now the couple had kept under wraps. In her soon-to-be released DVD, Beyonce talks a little about her life story, and includes a few images of her wedding dress. The white gown is sexy and stunning, dramatic and over-the-top, a little like Beyonce herself.... more
Ring metals: What’s the difference?
Ring metals: What’s the difference?   Once upon a time, all engagement rings were gold. After all, gold is the precious metal of choice in all fairy tales and movies—who ever heard of the princess and her platinum tiara, or the thief making off with bags of palladium? But in the twenty-first century, only a minority of engagement rings and other bridal jewelry pieces are made with classic yellow gold. If you are in the market to buy an engagement ring, wedding band, or anniversary band... more
Bezel Setting
30 Nov 2011 07:03
Bezel Setting If you’ve ever looked at a photo of a celebrity starlet wearing big, showy engagement ring and thought, “I could never wear that—it would catch on everything!” we have good news for you. Active women who need a ring that they can safely wear doing all kinds of activities can finally have a diamond as large and spectacular as they want and keep it safe with a bezel setting.       Although the bezel setting is not new, it has recently gained in popularity as m... more
Channel Setting
01 Dec 2011 06:23
Channel Setting If you are in the market for an engagement ring or wedding band, chances are you’ve started looking around at rings on your friends, coworkers, and others you come in contact with, trying to learn more about what styles are out there and which setting typemight best suite your needs. You may have noticed a popular style on engagement rings and wedding bands where a single row of small diamonds on band is held in place between two narrow bars of metal. This setting is called the channel setti... more
Third Round for Rock the Vote With Whiteflash’s Say Yes Facebook Contest
Back by popular demand and with engagement season now in full swing, WhiteFlash, the leading online diamond retailer, has decided to host a third round of their own democratic election to crown the top Diamond Right Hand Ring in their collection. This election season, you can not only rock the vote, but you can also win free jewelry in the process—not a bad campaign promise. After all, the only thing better than buying a new piece of jewelry—is winning jewelry.      Known for creati... more
Ring setting types: Invisible
08 Dec 2011 03:54
Ring setting types: Invisible   Even if you know little about diamond settings, you can probably guess that the invisible setting is a diamond setting style in which the hardware of the setting is invisible to the viewer. But what is this setting? How does it work? And for what kind of rings is it recommended?     Most ring setting styles show the bands or prongs of metal that hold the diamond securely in place. Of course, an invisible-set diamond is held securely as well; the hardware is ju... more
Best Proposal Ideas: Engagement Ring is all you need
09 Dec 2011 03:20
Best Proposal Ideas: Engagement Ring is all you need In our modern era of viral video hits and reality TV moments, it’s no wonder that the proposal has been supersized. Instead of a simple and heartfelt declaration of love, modern grooms-to-be are devising intricate surprises designed for maximum “wow factor” and YouTube hits. But the truth is that the best proposals don’t happen in a helicopter hovering over the Grand Canyon or at halftime at the Super Bowl. A proposal is the moment that... more
Celebrity Engagement Ring Roundup – Fall 2011
13 Dec 2011 03:25
Celebrity Engagement Ring Roundup – Fall 2011 From a wide-eyed young actress who has played a bride in no fewer than three feature films, to a reality TV star starlet turned charitable activist, to a former Disney star and her rocker boyfriend, Fall 2011 has brought with it a slew of celebrity engagements—and with them, a crop of new celebrity engagement rings to ogle and analyze. Although each of these brides chose rings that reflect their unique personalities and styles, with no two rings exactly ali... more
V-Prong Setting
13 Dec 2011 03:56
V-Prong Setting   The prong setting is the most traditional and popular diamond engagement ring setting type in use, but did you know that the prong setting also comes in several variations? Prong settings can be formed into several interesting shapes, can be doubled, rounded, flattened, and can even be notched into V shapes. These v-shaped prongs are slightly wider than traditional prongs, and are usually placed at the diamond’s corners. Small notches are cut into the end of the prongs, giving it the... more
Whiteflash Announces Free Saturday Delivery in December
Whiteflash Inc. announced free Saturday delivery this December. Already known for free overnight weekday FedEx delivery on everything they sell, Whiteflash will help last minute shoppers this season by providing free FedEx Priority Overnight Saturday delivery on all orders of in stock merchandise purchased as late as 4pm on Friday, December 23rd.     Internationally acclaimed as a top provider of ideal cut certified diamonds and engagement rings, Whiteflash is also well stocked with grea... more
Vera Wang Jewelry
14 Dec 2011 02:43
Vera Wang Jewelry The name “Vera Wang” is synonymous with bridal elegance and beauty, as celebrities from Ivanka Trump to Avril Lavigne, from Chelsea Clinton to Khloe Kardashian have walked down the aisle in one of Wang’s signature designs. Now, the award-winning bridal fashion designer and CFDA Womenswear Designer of the Year has turned her attention from the bride’s dress to her hands. Wang has recently announced that she will be teaming up with American diamond jewelry giant Zales to d... more
Diamond reviews: Are they worth trust?
14 Dec 2011 04:53
Diamond reviews: Are they worth trust? Clicks or bricks? That is the question diamond buyers have started asking themselves. For many years, despite the success of internet retail in general, customers were wary of buying diamonds online without seeing and touching them first. But more recently, savvy diamond shoppers have realized that online retailers can often offer better deals and a wider selection than comparable bricks-and-mortars shops. Because Internet-based sellers do not have the costs of operating a ... more
Top 7 Jewelry Trends for Holiday Season
19 Dec 2011 03:01
Top 7 Jewelry Trends for Holiday Season   Holiday season is already here, and that means instead of hunkering down with a Snuggie and a mug of tea, you are putting on your highest heels and your go-to little black dress for all kinds of holiday season social events. From the office party, to a gift-wrapping party with your best friends, to dinner with the in-laws, to a New Year’s Eve out on the town, the holiday season can be a fashion pressure cooker. But have no fear—experts recommend that yo... more
Elizabeth Taylor Jewelry Auction
20 Dec 2011 03:53
Elizabeth Taylor Jewelry Auction The legendary jewelry collection of Hollywood icon Elizabeth Taylor sold for a record-breaking $115.9 million at a Christie’s auction last week in New York. Combined with her haute couture and other possessions, the total auction amount totaled at $153 million, the largest sum ever raised by a single auction at Christie’s.   The single most expensive item was a diamond and pearl necklace known as La Peregrina, which sold for over $11 million. The necklace had ... more
Britney Spears Engaged—All the Details!
20 Dec 2011 04:09
Britney Spears Engaged—All the Details! America’s favorite pop princess is finally getting the happy ending she deserves. It was announced over the weekend that after months of speculation, singer Britney Spears is engaged to her former manager Jason Trawick. Trawick asked Spears to marry him on Thursday evening, at a romantic dinner celebrating his birthday, after which Spears sent out an excited tweet to all her fans, promising them an exciting announcement.   Britney Spears, who has seeming... more
The Rules of the Holiday Engagement
21 Dec 2011 03:58
The Rules of the Holiday Engagement The holidays are the perfect time to get engaged. The cold weather means its the perfect time for all kinds of cozy, romantic activities, the lit-up houses and snowy nights make the perfect backdrop to your big moment, and all those family get-togethers are the ideal time to make the big announcement to family and friends. In fact, sales of engagement rings spike over the holidays, as the sentimental mood and celebratory feelings inspire many couples to make that ultimate comm... more
Whiteflash Announces Earring Settings Giveaway
Whiteflash Inc. (www.whiteflash.com), retail jewelers and ideal diamond specialists, has just announced a holiday promotion featuring a free pair of 14k gold “Martini” studs.  The special will run through January 2012 - just in time for the gift giving season. The popular three prong style 14k gold ear studs (valued at $195) will be complimentary with every purchase of any pair of Whiteflash in-house certified diamonds.   All three of the Whiteflash certified loose diamond in-hou... more
Year in Review: Top 5 Engagement Ring Trends of 2011
27 Dec 2011 05:42
Year in Review: Top 5 Engagement Ring Trends of 2011  2011 is drawing to a close, and for all of those who got engaged this year, or for anyone planning to get engaged in 2012, it’s time to take stock of one of those all-important end-of-year issues—which engagement ring trends emerged this year? Which celebrity engagement rings sparked a style obsession that’s going to be around for a while? And which fleeting fads are going to disappear in the coming year.   Show all Engagement ring... more
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