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  • Whiteflash is all about the Ideal Cut Diamond. We stock the largest inventory of AGS ideal diamonds in the world! Whether you are looking for an ideal round diamond or an ideal princess diamond we have the best selection of AGS certified ideal diamonds you will find anywhere. Combining the finest in certified diamonds with top quality designer engagement rings and fine jewelry, we consistently deliver "A Brilliant Diamond Buying Experience"® to discriminating customers worldwide. As authorized resellers for the finest designer brands such as Tacori, Verragio, Simon G, Ritani, Danhov, Vatche, and Benchmark, and as the exclusive provider of our own A CUT ABOVE® Super Ideal Diamonds, there is no better place to create a truly extraordinary piece for your special occasion than at Whiteflash. Shop online or visit our Houston Jewelry Store to experience the Whiteflash difference for yourself.

    • Hearts and Arrows Diamonds – A CUT ABOVE®

      Whiteflash is an internationally recognized authority on hearts and arrows diamonds. Our A CUT ABOVE® super ideal is a diamond of world-class cut precision and is available exclusively through Whiteflash. To achieve the A CUT ABOVE® Hearts and Arrows brand a round diamond must have perfect three dimensional facet alignment and a pristine pattern of hearts and arrows. It must be certified as an AGS Ideal, specifications must fall within a narrow subset of AGS ideal parameters, and the diamond must pass additional light performance image testing. These images along with comprehensive gemological data for each diamond are posted to our website, clearly demonstrating the superior craftsmanship, fire and brilliance of these elite gems. The A CUT ABOVE® Round Hearts and Arrows diamond is The Most Visually Balanced in the World®.

    • Diamond Education

      As a proud member of the American Gem Society Whiteflash is fully dedicated to consumer protection and education. Our team is composed of dozens of GIA trained diamond and jewelry professionals including several Graduate Gemologists, Diamond Graduates, and AGS Certified Gemologists. We offer extensive Diamond Education in the form of articles on a wide range of diamond and jewelry topics including a co-authored series on diamond grading at the American Gem Society Laboratories (AGSL). And while others debate GIA vs AGS, we fully embrace both of these sister organizations as they each hold a place as the premier diamond labs in the world. Please visit our diamond education page for links to the most up to date information on the 4Cs –diamond color, diamond clarity, diamond carat, and the most important C- diamond cut.

    • Ideal Princess Cut Diamonds

      The dazzling sister to the A CUT ABOVE® Hearts and Arrows round diamond is the A CUT ABOVE® Princess Ideal Cut Diamond. To achieve the status of A CUT ABOVE® the diamond must first be certified as an AGS Ideal Princess. It then must pass additional evaluations including the most stringent light performance image testing in the industry, demonstrating unparalleled fire and brilliance. AGS diamonds are some of the finest cut diamonds in the world - the AGS Princess with a cut grade of Ideal is in itself an extremely rare find. An Ideal Princess Cut that carries the A CUT ABOVE® brand is a world-class super ideal diamond of unsurpassed performance. So, if you are in the market for a world-class princess diamond of unrivalled performance, you have just found it! A CUT ABOVE® Super Ideal Princess.

    • Top Jewelers in Houston

      Whiteflash has been creating exquisite Engagement Rings Houston and Houston Jewelry since the year 2000, growing our business steadily by word of mouth. An all-consuming devotion to quality and customer care culminated in Whiteflash being honored with the Better Business Bureau’s 2015 Pinnacle Award presented to the best jeweler in Houston. As a premier provider of some of the world’s finest diamonds, it is no surprise that we feature the most superb diamond engagement rings and fine jewelry. So if you live in the Houston area or passing through on business, you are warmly invited to visit us and discover the foremost collection of Houston engagement rings, wedding rings, and fine jewelry. With the opening of our store in Sugar Land Town Square Whiteflash has likewise become one of the top jewelers in Sugar Land!

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    4.80 Rating based on 4268 reviews. Read all testimonials
  • Contact Us
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    Telephone 1-877-612-6770
    Outside USA 1-832-252-6770
    2150 Town Square Pl
    Sugar Land,
    TX 77479 USA
    Winner of the 2015 BBB Pinnacle Award
    Best Jeweler in Houston, Texas

Welcome to Whiteflash!

We cordially invite our Houston area clients to visit our beautiful boutique style showroom for a very special experience. Come see our A CUT ABOVE® diamonds and designer engagement rings in person and meet our friendly and knowledgeable staff of jewelry professionals.

Book your appointment now by visiting our Showroom Page where you can schedule your visit and learn more about the special venue we have created for our Houston area clients