My Diamonds (0)
My Jewelry (0)
My Diamond Pairs (0)
Last Visited Products
About Diamonds > Archives > 2012
Wedding Reception Photobooth – Fun Ideas that Last a Lifetime
03 Jan 2012 04:25
Wedding Reception Photobooth – Fun Ideas that Last a Lifetime Looking for an easy, inexpensive way to add a note of fun and whimsy to your wedding reception? Whether you are hosting a formal dinner in a ballroom or a casual backyard affair, a rented or D.I.Y. photo booth makes a fun addition to any wedding. A photo booth is a small enclosed booth that is outfitted with an automatic camera and printer. Wedding guests can duck into the booth and take photos of themselves, usually in film-style strips of three... more
Best Boutonniere Designs and Ideas
03 Jan 2012 07:05
Best Boutonniere Designs and Ideas Whether you are a classic, traditional groom wearing a formal tuxedo, or a fun, laid-back groom wearing a more offbeat outfit, one of the most important parts of your groom look is the boutonniere. For those unfamiliar with this traditional piece of men’s formalwear, the boutonniere is a small sprig of flowers or greenery affixed to a man’s lapel. It’s a small touch that can make a big difference in your look, so no matter what kind of groom you are, you want... more
Engagement Photo Ideas: Best of the Season
03 Jan 2012 07:28
Engagement Photo Ideas: Best of the Season In recent years, engagement photo shoots have become a popular alternative to the traditional wedding-day photo shoot, with couples setting up fun and romantic photo shoots as a way of celebrating their engagement and announce the happy news. Without the pressure of the wedding day, couples find that engagement photo shoots have more room for creativity and fun, making them a perfect way to celebrate the unique personalities and interests of the couple. If you are pla... more
Most Expensive Jewelry in the World
04 Jan 2012 06:46
Most Expensive Jewelry in the World   If you thought your engagement ring or wedding band was pricey, you’ll be amazed to see that some of the world’s most expensive jewelry has been sold for prices that would easily buy you a house, a car, and maybe a mid-size yacht! What kind of jewelry qualified as the “most expensive jewelry ever” and who buys these diamond-laden extravagances?   Most of the world’s most expensive jewelry is pieces created around a specific, unique... more
Engagement Ring Setting Types: Bar
04 Jan 2012 07:12
Engagement Ring Setting Types: Bar   If you’re in the market for a diamond engagement ring, but you are looking for a setting more distinctive than the classic prong setting but more dazzling than the bezel setting, you are in for a surprise. The little-known bar setting is the perfect combination of fashion and function, of diamond security and light performance, and of traditional ring design and modern unique flourishes.   The bar setting gets its name from the two bars that are set on eith... more
Unique Dessert Ideas for your Wedding
04 Jan 2012 07:29
Unique Dessert Ideas for your Wedding The dessert portion of your wedding reception is, quite literally, the icing on the cake. It is the last experience your guests will have before they leave the wedding, and it is your last chance to, literally, leave a sweet taste in their months. For years, wedding desserts consisted of boring yellow cake cut from a towering cake and served in huge slices, with maybe a little ice cream on the side. But now, couples are breaking free of the wedding cake monotony and serving... more
What to Look For When Choosing a Jewelry Store
04 Jan 2012 07:41
What to Look For When Choosing a Jewelry Store When shopping for a new piece of jewelry, whether you are looking for a diamond necklace for yourself or a diamond engagement ring for a significant other, there are many choices available to you in terms of choosing a jewelry store. You can buy diamond jewelry from a department store, a website, a national chain jewelry store, a designer boutique, or an independent local jewelry shop. But since there are not as many recognizable jewelry brands as there are brand na... more
Whiteflash Announces New Proprietary AGS Certificate for A CUT ABOVE®
Whiteflash is proud to present the latest collaboration with AGS Laboratories: The New AGS Proprietary Light performance Diamond Quality Document for Whiteflash A CUT ABOVE® Diamonds. As a company committed to providing diamond shoppers with the largest selection of ideal diamonds in the world together with the most comprehensive diamond information available, this new document is the latest step on the Whiteflash path to providing their customers with a Brilliant Diamond Buying Experience®.... more
Hearts and Arrows – Fire Up Your Diamond Passion!
Hearts and Arrows – Fire Up Your Diamond Passion! Sweet hearts and Cupid’s arrows have more than a symbolic and mythical connection to relationships and to diamond engagement rings. Hearts and arrows diamonds represent the pinnacle of cut quality and light performance. If love is in your heart, then fire should be on your mind!   For the ultimate symbolism in a diamond engagement ring, one can purchase a heart diamond; that is, a diamond cut and polished in the shape of a heart. The downside of... more
Top 5 Famous Jewelers and Jewelry Stores in the World
12 Jan 2012 06:34
Top 5 Famous Jewelers and Jewelry Stores in the World For most of us, buying an engagement ring is going to be a carefully considered purchase that we will make only after creating a budget, researching price comparisons, and probably saving up for some time. But imagine for a moment that money was no object, that you could buy the best engagement ring from the most famous jewelers in the world. Where would you go? Would you choose the over-the-top glamour of Bulgari or the refined traditionalism of Tiffany and Co... more
What are high end jewelers and jewelry stores ?
12 Jan 2012 06:46
What are high end jewelers and jewelry stores ? We all want to know that when we spend money on a major purchase, we are getting a good value on a good quality product. But when it comes to buying jewelry, those terms can be more than a little bit murky. How do you know what is a good value and what is an overpriced subpar product? How do you determine quality in a field without strong brand names, where you must rely on expert testimony when purchasing?   To solve this dilemma, many of us turn instinctivel... more
Celebrity Engagement Rings — Holiday Edition
12 Jan 2012 07:12
Celebrity Engagement Rings — Holiday Edition   ‘Tis the season...to get engaged, apparently! A staggering ten celebrities announced their engagements this holiday season, giving us plenty of stunning celebrity engagement rings to analyze and ogle as we put down the ‘2012’ novelty sunglasses and settle into the new year. For these celebrities, this new year will bring with it a star-studded celebrity wedding and hopefully, plenty more occasions to wear gorgeous celebrity jewelry so we... more
Jewelry Choices at the People’s Choice Awards
16 Jan 2012 04:48
Jewelry Choices at the People’s Choice Awards Last night’s People’s Choice Awards kicked awards season into full swing, and the fashion on display was a taste of the trends that will soon be dominating the red carpet at the Golden Globes, SAG Awards, and beyond. And this year’s red carpet was anything but boring, with celebrities leaving the usual diamond stud earrings and diamond bangles at home and instead rocking some pretty exciting new jewelry trends. A few strong trends emerged from t... more
Beyonce and Jay-Z’s Baby News – Baby Blue
16 Jan 2012 05:07
Beyonce and Jay-Z’s Baby News – Baby Blue After months of rocking the hottest maternity fashions ever seen on the red carpet, it’s time for R&B star Beyonce Knowles to go shopping again—this time, for baby clothes! That’s right. The 30-year-old singer, actress and designer, who has been dating hip-hop icon Jay-Z since 2002 and has been married to him since 2008, has just given birth to her first child, a girl the couple has named Blue Ivy Carter.   Yes, Blue Ivy Carter. The... more
Lost Engagement Ring Found...On a Carrot
16 Jan 2012 06:33
Lost Engagement Ring Found...On a Carrot You’ve heard of lost engagement rings being rediscovered through Craigslist, being found in behind couch cushions, or even turning up in an x-ray of a pet’s stomach. But when Lena Paahlson was weeding her garden at her home in Northern Sweden earlier this month, she made an even more unusual discovery. As she pulled up a carrot by its top, she noticed a band of metal encircling the carrot. As she looked closer, she realized that it looked a lot like her engageme... more
World’s Most Expensive Diamonds
20 Jan 2012 07:30
World’s Most Expensive Diamonds   R&B superstar Beyonce Knowles may have the biggest and most expensive diamond engagement ring in the world, but that doesn’t mean she owns the world’s most expensive diamond. The most expensive diamonds in the world are decades or centuries old—many have been passed from estate to estate, from museum to museum for generations of diamond lovers to gawk at. Blue, pink and other fancy colored diamonds are among the rarest diamonds, and so it is not ... more
Most popular jewelry in US
20 Jan 2012 08:10
Most popular jewelry in US   Jewelry styles, like all fashion, comes in and out. One year, everyone is layering long pendant necklaces; the next, they are wearing oversize cocktail rings set with brightly colored gemstones. But despite all the changes, a few styles have remained the same. No matter how much time goes by, a woman dressed in these classic and most popular jewelry styles will always look timeless and beautiful. If you are looking for a jewelry gift for a woman in your life, a choice from thi... more
Online Jewelers Ratings
20 Jan 2012 08:34
Online Jewelers Ratings     It’s become second nature to most of us to turn to the Internet when shopping for inexpensive daily purchases like clothing, shoes, housewares and even groceries. But when shopping for a big, important purchase like an engagement ring or wedding band, many people are still hesitant about giving up the in-store experience for a point-and-click online store. How will you know what the jewelry will look like in person? How can you trust a website without ever having tal... more
World’s Largest Emerald Up For Auction
21 Jan 2012 02:53
World’s Largest Emerald Up For Auction In the world of oversized gemstones, one often hears about the three or even five-carat diamonds set in celebrity engagement rings. Occasionally, there is even the ten or twenty carat ring worn on a starlet’s hand. Then there are the world-famous large diamonds and gemstones with weights that soar upwards in the two- and even three-hundred carat range.   But now, there is a new stone vying for the title of world’s largest gemstone. And this one is too... more
Rock the Vote: the Whiteflash “Say Yes” Facebook Engagement Ring Contest
25 Jan 2012 02:46
Rock the Vote: the Whiteflash “Say Yes” Facebook Engagement Ring Contest  January 23 , 2012 (Houston, TX) – Inspired by the 2012 national elections, Whiteflash, leading retailer of ideal diamonds and fine jewelry, is running another installment of their own democratic elections. By casting your vote between two top engagement ring settings in their collection you will be entered to win one for yourself.   Fun, fresh and engaging, the Whiteflash “Give it the YES Vote and Win&rdqu... more
Most Common Questions when it comes to Jewelry Shopping
25 Jan 2012 03:00
Most Common Questions when it comes to Jewelry Shopping   When buying jewelry, like other major purchases, it is a good idea to acquaint yourself with the industry and key terms before handing over your credit card to make the purchase. Just like you wouldn’t buy a car without reading up on various makes and models, and learning about key concepts like fuel efficiency and horsepower, you shouldn’t buy fine diamond jewelry without understanding essential terms like the four C’s, karat leve... more
Jewelry Box – Important Part of the Present?
25 Jan 2012 03:17
Jewelry Box – Important Part of the Present?     In a scene straight out of every romantic comedy and drama, a man kneels on the ground in front of a woman. He reaches behind his back and pulls out a small velvet box. With a crowd of onlookers holding their breaths in expectation, he cracks open the hinge of the jewelry box to reveal a sparkling diamond engagement ring. “Will you marry me?” he says, but the question is practically unnecessary, the opening of that iconic velvet box and... more
The “Perfect” Perfect Pair of Gem Diamonds
The Perfect Pair of Perfect Diamonds     Ultimate Perfection Meets Ultimate Precision   It boggles the mind to try to estimate the rarity of this pair of world class gems. The old adage “one in a million” would be way too conservative!   Two absolutely perfect AGS certified diamonds: Both D color and Internally Flawless, both perfectly crafted A CUT ABOVE® Super Ideals, and each one weighing 1.06ct   1.06 ct D IF A CUT ABOVE®  AGS-104045... more
SAG Awards Red Carpet Jewelry Roundup
31 Jan 2012 07:17
SAG Awards Red Carpet Jewelry Roundup   Someone must have sent a memo throughout Hollywood before the SAG Awards last night. “Leave all those heavy statement necklaces at home,” this super-secret memo must have read. “Take all the bracelets you own and wear them. All at once.” How else can we explain the extraordinarily strong presence of statement-making bracelets, bangles and cuffs on last night’s red carpet? All in all, we counted 33 celebrities with fabulous diamond, gold a... more
Fashion Designer’s Jewelry – Fashion Creators Jewelry Trends
01 Feb 2012 04:10
Fashion Designer’s Jewelry – Fashion Creators Jewelry Trends While some jewelry pieces—the pearl necklace, the wedding band, and the diamond stud earrings, to name a few—will be around forever, there are always times when a well-dressed woman needs a more trendy piece of jewelry. Fashion designer’s jewelry, especially jewelry pieces from fashion houses known for haute couture and trend-setting ready-to-wear collections, can suit this need perfectly. These jewelry trends work with exi... more
Designer Costume Jewelry Trend for 2012
03 Feb 2012 02:44
Designer Costume Jewelry Trend for 2012   It’s awards season, and that means practically every weekend, we get to feast our eyes on Hollywood’s hottest celebrities wearing incredible designer couture and unbelievable designer jewelry. Whether it is Sofia Vergara lighting up the Golden Globes wearing $5 million in Vera Wang and Harry Winston diamond jewelry, or Jessica Chastain dazzling photographers with $2.5 million of diamond and sapphire jewelry from Harry Winston at the SAG awards, these di... more
Whiteflash Offers Perfect Pair of D Internally Flawless Diamonds
Whiteflash Inc, international retailer of ideal diamonds and fine bridal jewelry, announced today the addition of two perfectly matched, perfect color and clarity (D IF) one carat diamonds to their already impressive inventory of ideal and super ideal diamonds.   D IF diamonds (perfect color and internally flawless) are exceedingly scarce. Perfectly matched one carat certified AGS ideal diamonds are phenomenally rare. The fact that they are A CUT ABOVE® Super Ideal Diamonds makes them virt... more
Last Minute Valentine’s Day Gift Ideas
06 Feb 2012 02:25
Last Minute Valentine’s Day Gift Ideas     With Valentine’s Day right around the corner, men across the country are scratching their heads and searching the Web, trying to find that one perfect Valentine’s Day gift for the special woman in their lives. But if you are trying to impress your girlfriend, wife, or fiancée with an extra-special gift this Valentine’s, there’ no need to worry or stress. A pair of diamond earrings is the one sure-fire Valentine’s Day... more
Top 10 Valentine’s Day Gift Ideas
06 Feb 2012 03:14
Top 10 Valentine’s Day Gift Ideas     This year, show the special woman in your life that it is not just another February 14th by pulling out all the stops come Valentine’s Day. That means breakfast in bed, roses delivered to the office, romantic dinner in, and the kind of present that usually comes in a small velvet box. Diamonds are a girl’s best Valentine’s Day gift, and there is simply no better way to say, “I love you”.     Here are the top ten Va... more
How to Sell a Diamond
13 Feb 2012 02:26
How to Sell a Diamond      Whiteflash is quite well known for our lifetime trade-up benefit and buyback guarantees. We buy back the diamonds we have sold under those benefit policies on a regular basis. But we do not buy diamonds or jewelry from the public at large.     So the question is, where to sell jewelry that you did not buy from us, or is not covered under one of our benefits?    There are a number of avenues available for individuals selling gold, di... more
Diamond Loose or Mounted – Pros and Cons - What’s better
14 Feb 2012 04:17
Diamond Loose or Mounted – Pros and Cons - What’s better Q: I am getting ready to propose to my longtime girlfriend. I really want to be able to pop the question the traditional way—with a ring in a box—but I know she would really want to be able to choose her own ring; she has very unique taste. On the other hand, I know how much she loves the traditional surprise proposal. What can I do to give her that traditional romantic proposal—champagne, getting down on one knee, all that&mda... more
Grammy’s Jewelry Report : Who Rocked the Bling on Music’s Biggest Night?
14 Feb 2012 04:41
Grammy’s Jewelry Report : Who Rocked the Bling on Music’s Biggest Night?   Unlike the Oscars, the Golden Globes, or even the Emmys, the Grammys are the one awards show dedicated to the most over-the-top, extreme red carpet looks as modeled by all the hottest names in music. So rather than seeing the tame, restrained diamond jewelry looks we are likely to see at the Oscars in a few weeks, we were treated to the bold, the brash and the unapologetically beautiful. Let’s take a look at some o... more
ASET – The Diamond Evaluation Tool – Simple and Powerful
ASET – The Diamond Evaluation Tool – Simple and Powerful     Of all the diamond instruments and analytical devices on the market today possibly the most valuable is the ASET (Angular Spectrum Evaluation Tool). It is simple in concept, easy to use and to understand, and forms the graphical portion of the sophisticated light performance grading system used by the American Gem Society and its Laboratory. The cut quality analysis performed by the AGSL is widely considered to be the most compreh... more
Whiteflash Recommended Jewelry Appraisers
Whiteflash Recommended Jewelry Appraisers      As a service to our customers we have prepared this page as a reference to help locate qualified diamond appraisers and jewelry professionals throughout the United States. The individuals and businesses appearing on the list below are recommended based upon industry credentials and a reputation for high quality customer service.   Where noted, the company or individual has been pre-approved to receive diamonds and jewelry for the purpose of ena... more
Fire Up Your Hearts: A CUT ABOVE® Diamonds on the Scene
Fire Up Your Hearts: A CUT ABOVE® Diamonds on the Scene   By all accounts Hearts on Fire* brand diamonds are beautiful. They are ideal cut for excellent light performance. As the market has become more educated about the importance of diamond cut quality there is much more demand for ideal cut diamonds. There are tons of diamonds in the market that have the potential for outstanding brilliance, fire and sparkle, but they are simply not cut as well as they could be. The reason- it costs more to cut ideal... more
Rise of the “Man-gagement Ring”
Rise of the “Man-gagement Ring”   It’s already been over half a century since it’s become standard for both men and women to wear wedding bands. (The trend was started when young men heading off to war during World War Two wanted to wear something to remember their brides left back at home.) So is the world ready for the “mangagement ring”—a ring that is worn by the groom from the time of the proposal until the wedding, much like a diamond engagement ring traditional... more
Vatche rings – Ring settings design by Vatche
22 Feb 2012 02:46
Vatche rings – Ring settings design by Vatche     Harry Winston. Charles Lewis Tiffany. Neil Lane. Lorraine Schwartz. It’s time to add another name to this list of legendary engagement ring designers of the past and present: Vatche. A legend in the bridal jewelry industry for over thirty years, Vatche Aghajayan, known simply as Vatche, is one of the foremost designers of engagement rings and wedding bands working today, and one of the world’s most skilled jewelers working with platinu... more
How to tell Real Diamonds or Fake diamonds
How to Tell the Difference: Real Diamonds or Fake Diamonds   Diamonds are a girl’s best friend, but just like best friends in real life, it’s important to know when they are fake. Just like you would want to know if your real-life BFF was talking about you behind your back, you definitely want to know if that stunning diamond necklace you are coveting is really just a glass imposter. So how do you tell real diamonds from simulated diamonds? Before you whip out that credit card to purchase yoursel... more
Is Adele Engaged?
28 Feb 2012 02:47
Is Adele Engaged? British singer Adele has had quite the productive year: her album 21 has sold over 10 million copies worldwide, she picked up 6 major awards at the Grammys, won Best Female Artist at the prestigious Brit awards and was featured on major magazine covers from Vogue to Cosmopolitan. But is it possible that the 23-year-old singing sensation has one more accomplishment to add to that list—engagement?   Adele has only been publically dating British nonprofit executive Simon Konecki for a f... more
Natalie Portman Secretly Married?
03 Mar 2012 03:16
Natalie Portman Secretly Married? When last year’s Best Actress winner Natalie Portman reappeared on the red carpet at this year’s Oscars, after being absent from the spotlight for a few months after the birth of her son, Aleph, sharp-eyed fans noticed something besides her glowing smile, vintage Valentino dress, and incredibly slim post-baby body: along with her engagement ring, the actress seemed to be wearing a slim wedding band!   Portman, 30, and her fiancé, ballet dancer Benjamin Mi... more
Celebrity Motherhood Gifts
07 Mar 2012 03:02
Celebrity Motherhood Gifts After R&B singer Beyoncé gave birth to a baby girl last month, she was spotted out and about wearing a dazzling bright blue gemstone ring. Being that her baby’s name is Blue Ivy, it seems likely that the new ring is a motherhood present from her husband, hip-hop mogul Jay-Z. That got us thinking—which other celebrity moms got extravagant “push presents” (better known as motherhood gifts) after giving birth?   10. After giving birth to daughter Ha... more
The Bachelor Pops the Question
07 Mar 2012 03:20
The Bachelor Pops the Question As one of the most talked-about seasons of The Bachelor draws to a close, bachelor Ben Flajnik is down to choosing between the final two contestants: Courtney Robertson and Lindzi Cox. Fans of the show have already noted how this season’s villain, Courtney, who is one of the two finalists, was one of the most dedicated and driven competitors the show has ever seen. Over the course of the reality show, Courtney was seen skinny-dipping with Ben, trash-talking her fellow women, st... more
Main Diamond Certification Institutions
12 Mar 2012 04:08
Main Diamond Certification Institutions   The art of purchasing diamonds has changed dramatically over the past few decades. One thing just about all potential customers now know is the importance of buying a diamond that has been “certified”. Prior to 1953, diamonds were graded by the buyers and sellers, without a strict set of standards by which to compare them. One can only imagine the haggling and wrangling that must have accompanied most sales! These days there are many professional diamond... more
Visual Diamond Brightness: What diamonds looks brighter?
12 Mar 2012 04:26
Visual Diamond Brightness: What diamonds looks brighter?   There are several unique qualities that make diamond the King of Gems. Diamonds are rare and they are the extremely hard and durable. But it is their potential for extraordinary light performance that makes them so beautiful and desirable.   Cut quality and craftsmanship are the biggest factors in determining the light handling capabilities of diamonds in the middle to upper range of the color and clarity scales. Exceptionally well-cut diamond... more
Real Diamonds: How to check if a diamond is real?
Real Diamonds: How to check if a diamond is real?   A real diamond is rare and valuable. It is typically white and sparkly. Because people love them and pay big money to own them, there has been a major effort through the years to develop affordable diamond imitations. Some of the newer ones are so convincing that many frauds have been perpetrated with them. So how do you tell real diamonds from the imposters?   The first thing to understand is that before you spend good money for a “diamond&rdq... more
Diamond Reset Process
12 Mar 2012 05:08
Diamond Reset Process Whether updating to a trendy style or enhancing a solitaire into a three stone ring, deciding to have your diamond reset into a something new is a great way to increase your investment and hold on to a sentimental diamond while spicing things up. Many people fear having diamonds reset, worrying they will chip or damage during the process. While understandable, it’s always good to keep in mind that diamonds are one the strongest substances on the planet – and that a good jeweler wi... more
Diamond Jewelry – Best long-term investment?
12 Mar 2012 05:24
Diamond Jewelry – Best long-term investment? Diamond jewelry is a very personal, meaningful and important possession. When talking about diamond jewelry investment one has many things to consider. First, it can be a major financial commitment, and like all other big expenses buying the right quality at the right price is a fundamental key. Second, diamond jewelry investment says something about your sense of personality and sense of style. And in addition, diamond jewelry says something about one’s soc... more
Huge diamond on your hand: Beauty vs. Practicality
12 Mar 2012 05:39
Huge diamond on your hand: Beauty vs. Practicality You’ve got the man of your dreams and you’re wearing that amazing big diamond of your dreams! You’re feeling on top of the world! It’s the rock that gets oohs and aah’s wherever you go. The one that makes you sit up straighter, walk taller and distracts you when you drive! Go ahead and flash that bling proudly and enjoy every minute of it, but above all, keep it safe and secure. There may even be occasions when you will want to tuck a... more
Jessica Biel Reveals Engagement Ring
12 Mar 2012 05:55
Jessica Biel Reveals Engagement Ring If you were engaged to pop-star-turned-actor-turned-designer multi-hyphenate Justin Timberlake, wouldn’t you wave your engagement ring around for the world to see? But actress Jessica Biel, who has been reportedly engaged to Timberlake since Christmas, has been suspiciously camera-shy when it comes to showing off her diamond engagement ring for the press. At recent awards shows like the Golden Globes and SAG Awards, Biel dazzled the cameras with sparkling designer dresse... more
Snooki Reveal Engagement Ring!
12 Mar 2012 06:06
Snooki Reveal Engagement Ring! Ever since it was announced last week that reality TV star Nicole "Snooki" Polizzi was pregnant, fans of her show, MTV's megahit Jersey Shore, have been wondering if the starlet might also announce her engagement, to boyfriend and the baby's father, Gionni LeValle.   Just two months ago, Snooki, 24, told People magazine, "I know he's the one so I know a ring is coming soon." She also jokingly said that she would only be interested in the proposal if it wa... more
Best TV Proposals
13 Mar 2012 03:02
Best TV Proposals On tonight’s episode of The Bachelor, bachelor Ben Flajnik will experience one of the most memorable moment’s of any man’s life—getting down on one knee and opening up an sparkling engagement ring box in front of the girl he loves. Of course, Ben is going to do it with a TV producer giving him directions, a camera crew surrounding him, and a ring provided by Neil Lane, one of the show’s sponsors. But even if a reality TV proposal isn’t quite real, it doesn&rsqu... more
Is it possible to save money on diamonds?
15 Mar 2012 03:11
Is it possible to save money on diamonds? These days, it seems like no one buys anything for full price anymore. Between flash sales on sites like Gilt, and group discounts through clubs like Groupon and LivingSocial, you can get everything from a day at the spa to a gourmet dinner to a pair of designer boots at a dramatic discount. So if you are in the process of buying a diamond, you may be wondering if it is possible to get a steep discount on a diamond too.     The short answer is yes, but not ... more
All About The Bachelor’s Engagement Ring
15 Mar 2012 03:28
All About The Bachelor’s Engagement Ring Ben and Courtney’s relationship is real! At least, so says Neil Lane, the celebrity jewelry who created the custom engagement ring that the Bachelor, Ben Flajnik, used to propose to the last girl standing, Courtney Robertson, on last night’s finale of the popular and controversial show, The Bachelor.   After Ben was left broken-hearted on last season of The Bachelorette, the show runners offered him the opportunity to try his luck again at reality-... more
Celebrity Engagement Roundup – March 2012
15 Mar 2012 03:55
Celebrity Engagement Roundup – March 2012   - Snooki is engaged, and pregnant. America’s favorite party girl is putting down the bottle—after announcing that not only is she pregnant, but also engaged to the baby’s father, Jionni LaVelle. Jersey Shore star Nicole “Snooki” Polizzi announced her engagement after paparazzi caught pictures of her wearing an engagement ring, a custom designed ring consisting of a 3.02 carat princess cut diamond set on a custom-built band with a... more
The Rough Diamonds
16 Mar 2012 03:59
The Rough Diamonds The thought of diamonds usually evokes ideas of necklaces, earrings, rings and other brilliant jewelry glittering and scintillating to the eye. However, it takes a very long time to get diamonds ready to be set in such exquisite designs. The building block to all of this is a rough diamond – and rough diamonds take an amazing journey to end up around someone’s neck, wrist or finger.   A rough diamond is one that is uncut and unpolished. Uncut rough diamonds are sourced from th... more
Sweepstakes Winner Pays Whiteflash the Ultimate Compliment
22 Mar 2012 02:54
Sweepstakes Winner Pays Whiteflash the Ultimate Compliment Pleasing customers is the central mission for Whiteflash and we regularly receive positive feedback in the form of appreciative emails and online testimonials. But we recently received the ultimate compliment from Michelle Mastas. She had entered and won a recent “Give it the Yes Vote” sweepstakes, one of a series of promotions Whiteflash has been running on its Facebook Fan Page. So pleased was she with her experience with Whiteflash that Mich... more
Diamond Light Return - Is maximization really the answer?
26 Mar 2012 02:06
Diamond Light Return - Is maximization really the answer? It may be bit counterintuitive but the answer is “not really”! On the one hand it seems obvious that the more light returning to the eye, the more eye-catching and impressive a diamond would be. But gem diamonds are complicated little wonders, and what makes them truly dazzling is a combination of performance traits. Total light return is one factor and is the engine of diamond performance. A diamond must have sufficient brightness to drive the... more
Average Size of Engagement Ring Center Stone
27 Mar 2012 02:01
Average Size of Engagement Ring Center Stone Does size matter? Ahem, carat size, that is! When shopping for a diamond engagement ring, gentlemen, and ladies, please do not be overly concerned with center stone size, as it is not necessarily the most important factor. If you are trying to determine the average diamond size in engagement rings purchased, you will find a lot of conflicting answers. Many number ranges and speculations are thrown about, but the truth is that it is nearly impossible to determine the ave... more
Infinity Diamond Engagement Ring
27 Mar 2012 02:39
Infinity Diamond Engagement Ring Yellow Gold Diamond Engagement Ring and Diamond Wedding Ring The concept of Infinity has been pondered by artists, scientists, philosophers and romantics alike. Whether defined as unbounded, unlimited, exceedingly great or immeasurable – there seems to be a moment we all share when we think of the concept of the infinite where we pause and are blown away by the thought. So many cultures and ... more
Getting an Art Deco Engagement Ring
27 Mar 2012 03:49
Getting an Art Deco Engagement Ring Fancy colored diamond engagement ring Retro is in, and the art deco style diamond engagement ring conjures up images of days gone by. This style originated in the 1920’s and 30’s, during the age of flappers, the machine age and “all that jazz”. It is characterized by its geometric shape and symmetry. Art Deco jewelry consists of arcs, circles, triangles and squares recta... more
Clarity Enhanced Diamonds – Does it Decrease Brilliance?
27 Mar 2012 04:16
Clarity Enhanced Diamonds – Does it Decrease Brilliance? Glamour round diamond photo When shopping for a diamond, different characteristics are important to different people. Most tend to focus on the “4 C’s”; cut, carat, color and clarity. Of these aspects, color and clarity are the most difficult to grade, which is why in 1953 the Gemological Institute of America developed a grading system for color... more
Is Diamond the Hardest Substance in the World?
27 Mar 2012 04:40
Is Diamond the Hardest Substance in the World? Diamond in blue light Indeed, diamond is the hardest material in the world. Material hardness is a property determined by scratch resistance. A substance can only be scratched by something of equal or greater hardness. Therefore, only a diamond can scratch another diamond. Diamond sits at the top of the Mohs scale of hardness at number 10 as the hardest material. The Mohs scale rate... more
Whiteflash Launches Ideal Cut Princess Diamond Promotion
28 Mar 2012 09:11
Whiteflash Inc. announced today the launch of a new sweepstakes to create awareness for their A CUT ABOVE® Princess line of certified ideal diamonds. Through their Facebook Fan Page participants will be asked to vote on two popular items; A half carat A CUT ABOVE® Princess pendant vs. a half carat total weight pair of A CUT ABOVE® Princess earrings. Simply by voting participants will be entered to win one of these fabulous diamond jewelry pieces.   Best known for their A... more
Miley Cyrus Engaged?
30 Mar 2012 02:28
Miley Cyrus Engaged? Custom design  engagement ring Teen pop superstar Miley Cyrus may be lying low these days, playing the dutiful girlfriend as she accompanies boyfriend Liam Helmsworth to his many Hunger Games related red carpet appearances, but without saying a word, the Last Song actress and singer has managed to attract the spotlight. Cyrus, 19, was spotted at a publicity appearance to promote Helmsworth’s movie wea... more
Engagement Rings Reunite Wartime Sweethearts—65 Years Later
30 Mar 2012 02:57
Engagement Rings Reunite Wartime Sweethearts—65 Years Later Time  is not a barrier to loving heart It was the summer of 1943. Despite the war raging across the world, David Kershaw of New Jersey managed to find some happiness—in the form of Jeanne Walker, a girl from his neighborhood. A year into the relationship, he was drafted into the United States Army, where he served from 1944 until 1946. At the end of the war... more
150-Carat All-Diamond Ring Breaks Records
30 Mar 2012 03:31
150-Carat All-Diamond Ring Breaks Records Diamonds Are a Girl's Best Friend! Shawish Jewelers of Switzerland has just unveiled the world’s first diamond ring. For anyone who thinks that can’t possibly be true, that diamond rings have surely been around for centuries and practically every woman will own one at some point in her life, consider this: every other so-called “diamond ring” in the world is made of... more
List of 15 most expensive items. Part 1
09 Apr 2012 02:36
List of 15 most expensive items. Part 1   Diamond beauty Have you ever wondered what the most expensive items in the world might be? If you had all the money in the world, how could you spend thousands or even millions of dollars in a single purchase? We scoured the Guiness Book of World Records and the web for the 15 most expensive items of all time—with one rule. These items had to be simple, everyday objects that had been taken to a ridiculous, diamond-encrusted extreme. We’re not... more
List of 15 most expensive items. Part 2
09 Apr 2012 02:50
List of 15 most expensive items. Part 2   Diamond flower In the last installment of The World’s Most Expensive Everyday Objects, we talked about wedding dresses worth $12 million, Beyonce’s Cartier diamond pacifier baby gift, and a plate of sushi that comes with a side order of diamonds. Today, we are going to take a look at the only model car worth double what a real version of the same luxury car would cost, an iPhone only Steve Jobs could afford, and a Christmas tree that needs no gifts u... more
Top 10 Engagement Ring Trends 2012
17 Apr 2012 07:10
Top 10 Engagement Ring Trends 2012 With news of Angelina Jolie’s and Brad Pitt’s engagement filling the blogosphere, it seems like the perfect time to look at some of the engagement ring trends we’ve been seeing lately, so all the commitment-shy couples out there who might take Brangelina’s engagement as a sign that it is time to pop the question themselves can have a quick update on what’s been going on in the world in engagement rings trends, 2012. ... more
Whiteflash Announces New Feature on AGS Laboratory Diamond Reports
19 Apr 2012 10:50
Whiteflash Announces New Feature on AGS Laboratory Diamond Reports    In close cooperation with the American Gem Society Laboratories (AGSL), Whiteflash Inc. announced today a new innovation on the Platinum Diamond Quality® Documents (DQD) of all new round brilliant diamonds in stock.   The AGSL has recently introduced a computer generated “Hearts” image which is now available on Platinum DQD and Proprietary branded reports. The Hearts image is an ASET light map illustrati... more
Laboratory Graded Diamonds – What are the benefits for the consumer?
24 Apr 2012 02:29
Laboratory Graded Diamonds – What are the benefits for the consumer? *The following article is part of a series written in collaboration with the American Gem Society Laboratories. Special thanks to Alethea Inns, C.G., Director of Diamond Grading at AGSL for her technical contributions.   In the internet age consumers expect to know the details of their purchases more intimately- especially the significant ones. In-depth and comprehensive information is more accessible to the consumer today than ever... more
How to Make Your Own Wedding Flowers
28 Apr 2012 02:34
How to Make Your Own Wedding Flowers   DIY Wedding Flowers DIY weddings are all the rage these days, with brides making everything from the invitations to the party favors themselves. But when it comes to flowers, most couples are still afraid to go it alone, choosing to spend thousands of dollars on professional flowers for the centerpieces, bouquet and boutonnieres. While professional flowers are usually reliably beautiful... more
Where Are The Main Diamond Sources?
02 May 2012 02:20
Where Are The Main Diamond Sources? While locating and purchasing a diamond today is as easy as opening a webpage and clicking a button – the location of where the diamond came from is not usually considered. While we are all lucky to reap the benefits of diamond mining, sorting, grading, and international distribution – just where do they all come from? There are two primary diamond sources: the earth, which produces naturally formed diamonds, and laboratories which provide synthetic diamonds. ... more
How Are Diamonds Transformed from Rough to Polished?
02 May 2012 03:20
How Are Diamonds Transformed from Rough to Polished? There was a time when cutting rough diamonds was a rudimentary and very slow process of polishing a few strategic facets just to give the diamond a little flash and capture a little fire. Even the earliest cut and polished diamonds were pretty.   Rough Diamond Being Polished On Wheel But today, modern technology has give us tools to do amazing things in transforming rough d... more
Why is Craftsmanship in Diamond Processing So Important?
02 May 2012 03:34
Why is Craftsmanship in Diamond Processing So Important? Rough diamond crystals are remarkably unremarkable. In their uncut state they possess no brilliance, no fire and are anything but scintillating! Without the craftsmanship of man, diamonds look no different than a piece of common quartz or a shard of broken glass.   But even the earliest diamond cutters, who were able to put just a few rudimentary facets on a diamond crystal, were able to begin to unlock the extraordinary beauty of the gem of gems. ... more
Make Your Own Wedding Party Favors
02 May 2012 03:53
Make Your Own Wedding Party Favors The hottest trend in weddings these days is DIY—Do It Yourself. But if you are new to the whole DIY scene, and have never even heard of Etsy, it can be intimidating to launch your very first DIY project for your wedding. Unless you have a serious background in crafting, sewing etc., experts do not recommend that you take on major DIY wedding projects like making your own wedding gown or bouquet. But anyone—literally anyone—can bring the personalized DIY touch to... more
The Most Famous Diamonds in the World
02 May 2012 04:15
The Most Famous Diamonds in the World Large Blue Gemstone and Diamond Pendant The Hope Diamond As the old song goes “Ya gotta have hope”, but when you know the history of the Hope Diamond, you may change your tune. The 45.52 carat Blue Hope Diamond is one of the most famous diamonds in the world. It was named for one of its purchasers, Henry Thomas Hope, an English banker. The Hope has a long history of being associate... more
What is a Diamond?
02 May 2012 04:41
What is a Diamond? Carbon Periodic Table Block The word diamond is derived from the Greek word adamas, meaning “unbreakable” or “indestructible”. The definition of diamond is “a pure or nearly pure, extremely hard form of carbon, naturally crystallized in the isometric system”. These carbon formations are formed deep within the Earth’s mantle, at the site of a meteorite strike, or in space... more
How Are Diamonds Mined?
02 May 2012 04:56
How Are Diamonds Mined? Finding a diamond this day and age is easy: go online, head to the mall – and in some cases you can even find diamonds at the store you buy your groceries! But in this age of instant gratification we should take a moment and ask, “Just how did these diamonds end up in front of me?” The short answer is that they are created by time and pressure – and if they are naturally formed diamonds- they are mined. Diamond mining is a combination of art, science, engineering, a... more
What is a Carat?
03 May 2012 02:37
What is a Carat? If you are shopping for a diamond or diamond jewelry, most likely you have heard the word carat or karat thrown around quite a bit. The former refers to weight and the latter to purity. Each of these terms has its own distinct definition, although they are both derived from the same word. And both are very different from the common vegetable, the carrot, and the ^ symbol used in editing , the caret.   Carob  and Diamond o... more
Local Jeweler or Online Jeweler?
03 May 2012 03:07
Local Jeweler or Online Jeweler? With the explosive growth of e-commerce in the last 10 years, there is not much that you can’t buy online today. But certain products seem to lend themselves to purchasing online, while others are more debatable. Diamonds and jewelry are items that most people would be naturally hesitant to purchase online, but a deeper look reveals a different picture. The local jeweler is being challenged like never before by online merchants. ... more
Verragio – A Name Guys Need to Know!
07 May 2012 02:40
Verragio – A Name Guys Need to Know! Good news guys- when it comes to engagement rings a lady’s dreams and wishes were a lot harder to fathom in generations past. But today women are more involved in the selection of wedding rings than ever before in history. The advantage – less guesswork, less ground work, and less risk for you!     Verragio Engagement Rings and Wedding Ring... more
Celebrity Engagement Rings—Without Diamonds!
08 May 2012 02:34
Celebrity Engagement Rings—Without Diamonds! When you think of an engagement ring, you probably immediately picture a sparkling diamond solitaire, or perhaps a pave ring with a gorgeous princess-cut diamond in the center. And when you look at those incredible (and incredibly pricey) celebrity engagement rings in magazines and on gossip websites, you are usually looking at thousands (and sometimes millions!) of dollars of gorgeous, sparkling diamonds. But every so often, there is one celebrity who bucks the t... more
Upcoming Celebrity Weddings – Summer 2012
08 May 2012 02:54
Upcoming Celebrity Weddings – Summer 2012 The beginning of May means the beginning of wedding season—so pull out those springtime cocktail party frocks, dust off those pastel peeptoe pumps, and get ready to dance the night away! But before you head off to the first of what is sure to be a whole season full of weddings, get yourself in the bridal spirit by checking out the details on these upcoming celebrity weddings!   1. Drew Barrymore and Will Kopelman – Barrymore, 30, and her fianc&eacu... more
Whiteflash Launches A CUT ABOVE® Diamond Sweepstakes
Whiteflash Launches A CUT ABOVE® Diamond Sweepstakes     Continuing their tremendously popular Facebook “Give it the Yes Vote and Win” contest series, Whiteflash Inc., leading retailer of ideal diamonds, engagement rings and fine bridal jewelry, announced today another impressive giveaway promotion. By casting a vote between the two members of their internationally acclaimed A CUT ABOVE® Super Ideal Diamond brand, each participant will be entered to win the diamond getting t... more
Jewelry Trends at the Met Gala
11 May 2012 02:45
Jewelry Trends at the Met Gala Forget the Oscars--the biggest fashion night of the year is the annual Met Gala, in which designers, socialites, actors, singers, and models all converge on New York City for the most elegant, most fashionable night of the year. The dresses all come from the world's top designers, and the jewelry all comes from the world's most exclusive jewelry designers. But even though the Met Gala is a night of unattainable fashion for most of us, there were still strong jewelry trends visible o... more
Top DIY Engagement Photo Shoot Ideas
11 May 2012 03:03
Top DIY Engagement Photo Shoot Ideas Having an engagement photo shoot—a fun, creative couples photo shoot around the time of your engagement, is a fun new idea that many couples are trying. Why? There are tons of benefits to getting a professional, or even a DIY, engagement photo shoot. First, it’s an opportunity to try out some of the fun settings and poses you wouldn’t use at a more serious wedding shoot. Second, it will give you some special memories of this very unique time in your life, and... more
Top 10 Jewelry Looks at the Met Gala
11 May 2012 03:42
Top 10 Jewelry Looks at the Met Gala While most fashion recaps of the Met Gala have focused on the clothes, hair, and makeup, we've decided to take a closer look at the incredible jewelry worn by some of the celebrities, models and socialites that made up the exclusive guest list at Sunday's Met Gala. Here are our top ten favorite jewelry looks of the night:   1. Smash star Debra Messing looked absolutely smashing in a metallic silver dress by Kaufman Franco, and she highlighted the daringly low neckline pe... more
Top 10 Tips on How to Choose a Jewelry Store
16 May 2012 03:58
Top 10 Tips on How to Choose a Jewelry Store Elena Diamond Wedding Set There are thousands of jewelry retailers all competing for your business. This is incredibly liberating but can be quite daunting too. Which one do you choose? What do you base your decision on? How do you know that choosing jewelry store “X” is the best option for you?   It’s an important decision that is well worth doing a little resear... more
Whiteflash Captures 2012 BBB Pinnacle Award
  Whiteflash Inc, specialists in Ideal Diamonds and Fine Bridal Jewelry, announced today that it has been selected the 2012 Pinnacle Award Winner by the Better Business Bureau for the retail jewelry category in Houston, Texas. This award recognizes Whiteflash as the top retail jeweler in the fourth largest city in America.   Businesses were judged by a panel of experts on many different measures of excellence including best practices in providing clear and complete information about their produ... more