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Wedding Reception Photobooth – Fun Ideas that Last a Lifetime
03 Jan 2012 04:25
Wedding Reception Photobooth – Fun Ideas that Last a Lifetime Looking for an easy, inexpensive way to add a note of fun and whimsy to your wedding reception? Whether you are hosting a formal dinner in a ballroom or a casual backyard affair, a rented or D.I.Y. photo booth makes a fun addition to any wedding. A photo booth is a small enclosed booth that is outfitted with an automatic camera and printer. Wedding guests can duck into the booth and take photos of themselves, usually in film-style strips of three... more
Best Boutonniere Designs and Ideas
03 Jan 2012 07:05
Best Boutonniere Designs and Ideas Whether you are a classic, traditional groom wearing a formal tuxedo, or a fun, laid-back groom wearing a more offbeat outfit, one of the most important parts of your groom look is the boutonniere. For those unfamiliar with this traditional piece of men’s formalwear, the boutonniere is a small sprig of flowers or greenery affixed to a man’s lapel. It’s a small touch that can make a big difference in your look, so no matter what kind of groom you are, you want... more
Engagement Photo Ideas: Best of the Season
03 Jan 2012 07:28
Engagement Photo Ideas: Best of the Season In recent years, engagement photo shoots have become a popular alternative to the traditional wedding-day photo shoot, with couples setting up fun and romantic photo shoots as a way of celebrating their engagement and announce the happy news. Without the pressure of the wedding day, couples find that engagement photo shoots have more room for creativity and fun, making them a perfect way to celebrate the unique personalities and interests of the couple. If you are pla... more
Most Expensive Jewelry in the World
04 Jan 2012 06:46
Most Expensive Jewelry in the World   If you thought your engagement ring or wedding band was pricey, you’ll be amazed to see that some of the world’s most expensive jewelry has been sold for prices that would easily buy you a house, a car, and maybe a mid-size yacht! What kind of jewelry qualified as the “most expensive jewelry ever” and who buys these diamond-laden extravagances?   Most of the world’s most expensive jewelry is pieces created around a specific, unique... more
Engagement Ring Setting Types: Bar
04 Jan 2012 07:12
Engagement Ring Setting Types: Bar   If you’re in the market for a diamond engagement ring, but you are looking for a setting more distinctive than the classic prong setting but more dazzling than the bezel setting, you are in for a surprise. The little-known bar setting is the perfect combination of fashion and function, of diamond security and light performance, and of traditional ring design and modern unique flourishes.   The bar setting gets its name from the two bars that are set on eith... more
Unique Dessert Ideas for your Wedding
04 Jan 2012 07:29
Unique Dessert Ideas for your Wedding The dessert portion of your wedding reception is, quite literally, the icing on the cake. It is the last experience your guests will have before they leave the wedding, and it is your last chance to, literally, leave a sweet taste in their months. For years, wedding desserts consisted of boring yellow cake cut from a towering cake and served in huge slices, with maybe a little ice cream on the side. But now, couples are breaking free of the wedding cake monotony and serving... more
What to Look For When Choosing a Jewelry Store
04 Jan 2012 07:41
What to Look For When Choosing a Jewelry Store When shopping for a new piece of jewelry, whether you are looking for a diamond necklace for yourself or a diamond engagement ring for a significant other, there are many choices available to you in terms of choosing a jewelry store. You can buy diamond jewelry from a department store, a website, a national chain jewelry store, a designer boutique, or an independent local jewelry shop. But since there are not as many recognizable jewelry brands as there are brand na... more
Whiteflash Announces New Proprietary AGS Certificate for A CUT ABOVE®
Whiteflash is proud to present the latest collaboration with AGS Laboratories: The New AGS Proprietary Light performance Diamond Quality Document for Whiteflash A CUT ABOVE® Diamonds. As a company committed to providing diamond shoppers with the largest selection of ideal diamonds in the world together with the most comprehensive diamond information available, this new document is the latest step on the Whiteflash path to providing their customers with a Brilliant Diamond Buying Experience®.... more
Hearts and Arrows – Fire Up Your Diamond Passion!
10 Jan 2012 03:29
Hearts and Arrows – Fire Up Your Diamond Passion! Sweet hearts and Cupid’s arrows have more than a symbolic and mythical connection to relationships and to diamond engagement rings. Hearts and arrows diamonds represent the pinnacle of cut quality and light performance. If love is in your heart, then fire should be on your mind!   Heart Diamonds For the ultimate symbolism in a diamond engagement ring, one can purchase a heart diamond; that is, a diamond cut and polished in the shape of a heart.... more
Top 5 Famous Jewelers and Jewelry Stores in the World
12 Jan 2012 06:34
Top 5 Famous Jewelers and Jewelry Stores in the World For most of us, buying an engagement ring is going to be a carefully considered purchase that we will make only after creating a budget, researching price comparisons, and probably saving up for some time. But imagine for a moment that money was no object, that you could buy the best engagement ring from the most famous jewelers in the world. Where would you go? Would you choose the over-the-top glamour of Bulgari or the refined traditionalism of Tiffany and Co... more
What are high end jewelers and jewelry stores ?
12 Jan 2012 06:46
What are high end jewelers and jewelry stores ? We all want to know that when we spend money on a major purchase, we are getting a good value on a good quality product. But when it comes to buying jewelry, those terms can be more than a little bit murky. How do you know what is a good value and what is an overpriced subpar product? How do you determine quality in a field without strong brand names, where you must rely on expert testimony when purchasing?   To solve this dilemma, many of us turn instinctivel... more
Celebrity Engagement Rings — Holiday Edition
12 Jan 2012 07:12
Celebrity Engagement Rings — Holiday Edition   ‘Tis the season...to get engaged, apparently! A staggering ten celebrities announced their engagements this holiday season, giving us plenty of stunning celebrity engagement rings to analyze and ogle as we put down the ‘2012’ novelty sunglasses and settle into the new year. For these celebrities, this new year will bring with it a star-studded celebrity wedding and hopefully, plenty more occasions to wear gorgeous celebrity jewelry so we... more
Jewelry Choices at the People’s Choice Awards
16 Jan 2012 04:48
Jewelry Choices at the People’s Choice Awards Last night’s People’s Choice Awards kicked awards season into full swing, and the fashion on display was a taste of the trends that will soon be dominating the red carpet at the Golden Globes, SAG Awards, and beyond. And this year’s red carpet was anything but boring, with celebrities leaving the usual diamond stud earrings and diamond bangles at home and instead rocking some pretty exciting new jewelry trends. A few strong trends emerged from t... more
Beyonce and Jay-Z’s Baby News – Baby Blue
16 Jan 2012 05:07
Beyonce and Jay-Z’s Baby News – Baby Blue After months of rocking the hottest maternity fashions ever seen on the red carpet, it’s time for R&B star Beyonce Knowles to go shopping again—this time, for baby clothes! That’s right. The 30-year-old singer, actress and designer, who has been dating hip-hop icon Jay-Z since 2002 and has been married to him since 2008, has just given birth to her first child, a girl the couple has named Blue Ivy Carter.   Yes, Blue Ivy Carter. The... more
Lost Engagement Ring Found...On a Carrot
16 Jan 2012 06:33
Lost Engagement Ring Found...On a Carrot You’ve heard of lost engagement rings being rediscovered through Craigslist, being found in behind couch cushions, or even turning up in an x-ray of a pet’s stomach. But when Lena Paahlson was weeding her garden at her home in Northern Sweden earlier this month, she made an even more unusual discovery. As she pulled up a carrot by its top, she noticed a band of metal encircling the carrot. As she looked closer, she realized that it looked a lot like her engageme... more
World’s Most Expensive Diamonds
20 Jan 2012 07:30
World’s Most Expensive Diamonds   R&B superstar Beyonce Knowles may have the biggest and most expensive diamond engagement ring in the world, but that doesn’t mean she owns the world’s most expensive diamond. The most expensive diamonds in the world are decades or centuries old—many have been passed from estate to estate, from museum to museum for generations of diamond lovers to gawk at. Blue, pink and other fancy colored diamonds are among the rarest diamonds, and so it is not ... more
Most popular jewelry in US
20 Jan 2012 08:10
Most popular jewelry in US   Jewelry styles, like all fashion, comes in and out. One year, everyone is layering long pendant necklaces; the next, they are wearing oversize cocktail rings set with brightly colored gemstones. But despite all the changes, a few styles have remained the same. No matter how much time goes by, a woman dressed in these classic and most popular jewelry styles will always look timeless and beautiful. If you are looking for a jewelry gift for a woman in your life, a choice from thi... more
Online Jewelers Ratings
20 Jan 2012 08:34
Online Jewelers Ratings     It’s become second nature to most of us to turn to the Internet when shopping for inexpensive daily purchases like clothing, shoes, housewares and even groceries. But when shopping for a big, important purchase like an engagement ring or wedding band, many people are still hesitant about giving up the in-store experience for a point-and-click online store. How will you know what the jewelry will look like in person? How can you trust a website without ever having tal... more
World’s Largest Emerald Up For Auction
21 Jan 2012 02:53
World’s Largest Emerald Up For Auction In the world of oversized gemstones, one often hears about the three or even five-carat diamonds set in celebrity engagement rings. Occasionally, there is even the ten or twenty carat ring worn on a starlet’s hand. Then there are the world-famous large diamonds and gemstones with weights that soar upwards in the two- and even three-hundred carat range.   But now, there is a new stone vying for the title of world’s largest gemstone. And this one is too... more
Rock the Vote: the Whiteflash “Say Yes” Facebook Engagement Ring Contest
25 Jan 2012 02:46
Rock the Vote: the Whiteflash “Say Yes” Facebook Engagement Ring Contest  January 23 , 2012 (Houston, TX) – Inspired by the 2012 national elections, Whiteflash, leading retailer of ideal diamonds and fine jewelry, is running another installment of their own democratic elections. By casting your vote between two top engagement ring settings in their collection you will be entered to win one for yourself.   Fun, fresh and engaging, the Whiteflash “Give it the YES Vote and Win&rdqu... more
Most Common Questions when it comes to Jewelry Shopping
25 Jan 2012 03:00
Most Common Questions when it comes to Jewelry Shopping   When buying jewelry, like other major purchases, it is a good idea to acquaint yourself with the industry and key terms before handing over your credit card to make the purchase. Just like you wouldn’t buy a car without reading up on various makes and models, and learning about key concepts like fuel efficiency and horsepower, you shouldn’t buy fine diamond jewelry without understanding essential terms like the four C’s, karat leve... more
Jewelry Box – Important Part of the Present?
25 Jan 2012 03:17
Jewelry Box – Important Part of the Present?     In a scene straight out of every romantic comedy and drama, a man kneels on the ground in front of a woman. He reaches behind his back and pulls out a small velvet box. With a crowd of onlookers holding their breaths in expectation, he cracks open the hinge of the jewelry box to reveal a sparkling diamond engagement ring. “Will you marry me?” he says, but the question is practically unnecessary, the opening of that iconic velvet box and... more
The “Perfect” Perfect Pair of Gem Diamonds
30 Jan 2012 04:26
The Perfect Pair of Perfect Diamonds     Ultimate Perfection Meets Ultimate Precision   It boggles the mind to try to estimate the rarity of this pair of world class gems. The old adage “one in a million” would be way too conservative!   Two absolutely perfect AGS certified diamonds: Both D color and Internally Flawless, both perfectly crafted A CUT ABOVE® Super Ideals, and each one weighing 1.06ct   1.06 ct D IF A CUT ABOVE®  AGS-104045... more
SAG Awards Red Carpet Jewelry Roundup
31 Jan 2012 07:17
SAG Awards Red Carpet Jewelry Roundup   Someone must have sent a memo throughout Hollywood before the SAG Awards last night. “Leave all those heavy statement necklaces at home,” this super-secret memo must have read. “Take all the bracelets you own and wear them. All at once.” How else can we explain the extraordinarily strong presence of statement-making bracelets, bangles and cuffs on last night’s red carpet? All in all, we counted 33 celebrities with fabulous diamond, gold a... more
Fashion Designer’s Jewelry – Fashion Creators Jewelry Trends
01 Feb 2012 04:10
Fashion Designer’s Jewelry – Fashion Creators Jewelry Trends While some jewelry pieces—the pearl necklace, the wedding band, and the diamond stud earrings, to name a few—will be around forever, there are always times when a well-dressed woman needs a more trendy piece of jewelry. Fashion designer’s jewelry, especially jewelry pieces from fashion houses known for haute couture and trend-setting ready-to-wear collections, can suit this need perfectly. These jewelry trends work with exi... more
Designer Costume Jewelry Trend for 2012
03 Feb 2012 02:44
Designer Costume Jewelry Trend for 2012   It’s awards season, and that means practically every weekend, we get to feast our eyes on Hollywood’s hottest celebrities wearing incredible designer couture and unbelievable designer jewelry. Whether it is Sofia Vergara lighting up the Golden Globes wearing $5 million in Vera Wang and Harry Winston diamond jewelry, or Jessica Chastain dazzling photographers with $2.5 million of diamond and sapphire jewelry from Harry Winston at the SAG awards, these di... more
Whiteflash Offers Perfect Pair of D Internally Flawless Diamonds
Whiteflash Inc, international retailer of ideal diamonds and fine bridal jewelry, announced today the addition of two perfectly matched, perfect color and clarity (D IF) one carat diamonds to their already impressive inventory of ideal and super ideal diamonds.   D IF diamonds (perfect color and internally flawless) are exceedingly scarce. Perfectly matched one carat certified AGS ideal diamonds are phenomenally rare. The fact that they are A CUT ABOVE® Super Ideal Diamonds makes them virt... more
Last Minute Valentine’s Day Gift Ideas
06 Feb 2012 02:25
Last Minute Valentine’s Day Gift Ideas     With Valentine’s Day right around the corner, men across the country are scratching their heads and searching the Web, trying to find that one perfect Valentine’s Day gift for the special woman in their lives. But if you are trying to impress your girlfriend, wife, or fiancée with an extra-special gift this Valentine’s, there’ no need to worry or stress. A pair of diamond earrings is the one sure-fire Valentine’s Day... more
Top 10 Valentine’s Day Gift Ideas
06 Feb 2012 03:14
Top 10 Valentine’s Day Gift Ideas     This year, show the special woman in your life that it is not just another February 14th by pulling out all the stops come Valentine’s Day. That means breakfast in bed, roses delivered to the office, romantic dinner in, and the kind of present that usually comes in a small velvet box. Diamonds are a girl’s best Valentine’s Day gift, and there is simply no better way to say, “I love you”.     Here are the top ten Va... more
How to Sell a Diamond
13 Feb 2012 02:26
How to Sell a Diamond      Whiteflash is quite well known for our lifetime trade-up benefit and buyback guarantees. We buy back the diamonds we have sold under those benefit policies on a regular basis. But we do not buy diamonds or jewelry from the public at large.     So the question is, where to sell jewelry that you did not buy from us, or is not covered under one of our benefits?    There are a number of avenues available for individuals selling gold, di... more
Diamond Loose or Mounted – Pros and Cons - What’s better
14 Feb 2012 04:17
Diamond Loose or Mounted – Pros and Cons - What’s better Q: I am getting ready to propose to my longtime girlfriend. I really want to be able to pop the question the traditional way—with a ring in a box—but I know she would really want to be able to choose her own ring; she has very unique taste. On the other hand, I know how much she loves the traditional surprise proposal. What can I do to give her that traditional romantic proposal—champagne, getting down on one knee, all that&mda... more
Grammy’s Jewelry Report : Who Rocked the Bling on Music’s Biggest Night?
14 Feb 2012 04:41
Grammy’s Jewelry Report : Who Rocked the Bling on Music’s Biggest Night?   Unlike the Oscars, the Golden Globes, or even the Emmys, the Grammys are the one awards show dedicated to the most over-the-top, extreme red carpet looks as modeled by all the hottest names in music. So rather than seeing the tame, restrained diamond jewelry looks we are likely to see at the Oscars in a few weeks, we were treated to the bold, the brash and the unapologetically beautiful. Let’s take a look at some o... more
ASET – The Diamond Evaluation Tool – Simple and Powerful
14 Feb 2012 07:29
ASET – The Diamond Evaluation Tool – Simple and Powerful     Of all the diamond instruments and analytical devices on the market today possibly the most valuable is the ASET (Angular Spectrum Evaluation Tool). It is simple in concept, easy to use and to understand, and forms the graphical portion of the sophisticated light performance grading system used by the American Gem Society and its Laboratory. The cut quality analysis performed by the AGSL is widely considered to be the most compreh... more
Whiteflash Recommended Jewelry Appraisers
Whiteflash Recommended Jewelry Appraisers      As a service to our customers we have prepared this page as a reference to help locate qualified diamond appraisers and jewelry professionals throughout the United States. The individuals and businesses appearing on the list below are recommended based upon industry credentials and a reputation for high quality customer service.   Where noted, the company or individual has been pre-approved to receive diamonds and jewelry for the purpose of ena... more
Fire Up Your Hearts: A CUT ABOVE® Diamonds on the Scene
21 Feb 2012 02:04
Fire Up Your Hearts: A CUT ABOVE® Diamonds on the Scene   By all accounts Hearts on Fire* brand diamonds are beautiful. They are ideal cut for excellent light performance. As the market has become more educated about the importance of diamond cut quality there is much more demand for ideal cut diamonds. There are tons of diamonds in the market that have the potential for outstanding brilliance, fire and sparkle, but they are simply not cut as well as they could be. The reason- it costs more to cut ideal... more
Rise of the “Man-gagement Ring”
Rise of the “Man-gagement Ring”   It’s already been over half a century since it’s become standard for both men and women to wear wedding bands. (The trend was started when young men heading off to war during World War Two wanted to wear something to remember their brides left back at home.) So is the world ready for the “mangagement ring”—a ring that is worn by the groom from the time of the proposal until the wedding, much like a diamond engagement ring traditional... more
Vatche rings – Ring settings design by Vatche
22 Feb 2012 02:46
Vatche rings – Ring settings design by Vatche     Harry Winston. Charles Lewis Tiffany. Neil Lane. Lorraine Schwartz. It’s time to add another name to this list of legendary engagement ring designers of the past and present: Vatche. A legend in the bridal jewelry industry for over thirty years, Vatche Aghajayan, known simply as Vatche, is one of the foremost designers of engagement rings and wedding bands working today, and one of the world’s most skilled jewelers working with platinu... more
How to tell Real Diamonds or Fake diamonds
How to Tell the Difference: Real Diamonds or Fake Diamonds   Diamonds are a girl’s best friend, but just like best friends in real life, it’s important to know when they are fake. Just like you would want to know if your real-life BFF was talking about you behind your back, you definitely want to know if that stunning diamond necklace you are coveting is really just a glass imposter. So how do you tell real diamonds from simulated diamonds? Before you whip out that credit card to purchase yoursel... more
Is Adele Engaged?
28 Feb 2012 02:47
Is Adele Engaged? British singer Adele has had quite the productive year: her album 21 has sold over 10 million copies worldwide, she picked up 6 major awards at the Grammys, won Best Female Artist at the prestigious Brit awards and was featured on major magazine covers from Vogue to Cosmopolitan. But is it possible that the 23-year-old singing sensation has one more accomplishment to add to that list—engagement?   Adele has only been publically dating British nonprofit executive Simon Konecki for a f... more
Natalie Portman Secretly Married?
03 Mar 2012 03:16
Natalie Portman Secretly Married? When last year’s Best Actress winner Natalie Portman reappeared on the red carpet at this year’s Oscars, after being absent from the spotlight for a few months after the birth of her son, Aleph, sharp-eyed fans noticed something besides her glowing smile, vintage Valentino dress, and incredibly slim post-baby body: along with her engagement ring, the actress seemed to be wearing a slim wedding band!   Portman, 30, and her fiancé, ballet dancer Benjamin Mi... more
Celebrity Motherhood Gifts
07 Mar 2012 03:02
Celebrity Motherhood Gifts After R&B singer Beyoncé gave birth to a baby girl last month, she was spotted out and about wearing a dazzling bright blue gemstone ring. Being that her baby’s name is Blue Ivy, it seems likely that the new ring is a motherhood present from her husband, hip-hop mogul Jay-Z. That got us thinking—which other celebrity moms got extravagant “push presents” (better known as motherhood gifts) after giving birth?   10. After giving birth to daughter Ha... more
The Bachelor Pops the Question
07 Mar 2012 03:20
The Bachelor Pops the Question As one of the most talked-about seasons of The Bachelor draws to a close, bachelor Ben Flajnik is down to choosing between the final two contestants: Courtney Robertson and Lindzi Cox. Fans of the show have already noted how this season’s villain, Courtney, who is one of the two finalists, was one of the most dedicated and driven competitors the show has ever seen. Over the course of the reality show, Courtney was seen skinny-dipping with Ben, trash-talking her fellow women, st... more
Main Diamond Certification Institutions
12 Mar 2012 04:08
Main Diamond Certification Institutions   The art of purchasing diamonds has changed dramatically over the past few decades. One thing just about all potential customers now know is the importance of buying a diamond that has been “certified”. Prior to 1953, diamonds were graded by the buyers and sellers, without a strict set of standards by which to compare them. One can only imagine the haggling and wrangling that must have accompanied most sales! These days there are many professional diamond... more
Visual Diamond Brightness: What diamonds looks brighter?
12 Mar 2012 04:26
Visual Diamond Brightness: What diamonds looks brighter?   There are several unique qualities that make diamond the King of Gems. Diamonds are rare and they are the extremely hard and durable. But it is their potential for extraordinary light performance that makes them so beautiful and desirable.   Cut quality and craftsmanship are the biggest factors in determining the light handling capabilities of diamonds in the middle to upper range of the color and clarity scales. Exceptionally well-cut diamond... more
Real Diamonds: How to check if a diamond is real?
Real Diamonds: How to check if a diamond is real?   A real diamond is rare and valuable. It is typically white and sparkly. Because people love them and pay big money to own them, there has been a major effort through the years to develop affordable diamond imitations. Some of the newer ones are so convincing that many frauds have been perpetrated with them. So how do you tell real diamonds from the imposters?   The first thing to understand is that before you spend good money for a “diamond&rdq... more
Diamond Reset Process
12 Mar 2012 05:08
Diamond Reset Process Whether updating to a trendy style or enhancing a solitaire into a three stone ring, deciding to have your diamond reset into a something new is a great way to increase your investment and hold on to a sentimental diamond while spicing things up. Many people fear having diamonds reset, worrying they will chip or damage during the process. While understandable, it’s always good to keep in mind that diamonds are one the strongest substances on the planet – and that a good jeweler wi... more
Diamond Jewelry – Best long-term investment?
12 Mar 2012 05:24
Diamond Jewelry – Best long-term investment? Diamond jewelry is a very personal, meaningful and important possession. When talking about diamond jewelry investment one has many things to consider. First, it can be a major financial commitment, and like all other big expenses buying the right quality at the right price is a fundamental key. Second, diamond jewelry investment says something about your sense of personality and sense of style. And in addition, diamond jewelry says something about one’s soc... more
Huge diamond on your hand: Beauty vs. Practicality
12 Mar 2012 05:39
Huge diamond on your hand: Beauty vs. Practicality You’ve got the man of your dreams and you’re wearing that amazing big diamond of your dreams! You’re feeling on top of the world! It’s the rock that gets oohs and aah’s wherever you go. The one that makes you sit up straighter, walk taller and distracts you when you drive! Go ahead and flash that bling proudly and enjoy every minute of it, but above all, keep it safe and secure. There may even be occasions when you will want to tuck a... more
Jessica Biel Reveals Engagement Ring
12 Mar 2012 05:55
Jessica Biel Reveals Engagement Ring If you were engaged to pop-star-turned-actor-turned-designer multi-hyphenate Justin Timberlake, wouldn’t you wave your engagement ring around for the world to see? But actress Jessica Biel, who has been reportedly engaged to Timberlake since Christmas, has been suspiciously camera-shy when it comes to showing off her diamond engagement ring for the press. At recent awards shows like the Golden Globes and SAG Awards, Biel dazzled the cameras with sparkling designer dresse... more
Snooki Reveal Engagement Ring!
12 Mar 2012 06:06
Snooki Reveal Engagement Ring! Ever since it was announced last week that reality TV star Nicole "Snooki" Polizzi was pregnant, fans of her show, MTV's megahit Jersey Shore, have been wondering if the starlet might also announce her engagement, to boyfriend and the baby's father, Gionni LeValle.   Just two months ago, Snooki, 24, told People magazine, "I know he's the one so I know a ring is coming soon." She also jokingly said that she would only be interested in the proposal if it wa... more
Best TV Proposals
13 Mar 2012 03:02
Best TV Proposals On tonight’s episode of The Bachelor, bachelor Ben Flajnik will experience one of the most memorable moment’s of any man’s life—getting down on one knee and opening up an sparkling engagement ring box in front of the girl he loves. Of course, Ben is going to do it with a TV producer giving him directions, a camera crew surrounding him, and a ring provided by Neil Lane, one of the show’s sponsors. But even if a reality TV proposal isn’t quite real, it doesn&rsqu... more
Is it possible to save money on diamonds?
15 Mar 2012 03:11
Is it possible to save money on diamonds? These days, it seems like no one buys anything for full price anymore. Between flash sales on sites like Gilt, and group discounts through clubs like Groupon and LivingSocial, you can get everything from a day at the spa to a gourmet dinner to a pair of designer boots at a dramatic discount. So if you are in the process of buying a diamond, you may be wondering if it is possible to get a steep discount on a diamond too.     The short answer is yes, but not ... more
All About The Bachelor’s Engagement Ring
15 Mar 2012 03:28
All About The Bachelor’s Engagement Ring Ben and Courtney’s relationship is real! At least, so says Neil Lane, the celebrity jewelry who created the custom engagement ring that the Bachelor, Ben Flajnik, used to propose to the last girl standing, Courtney Robertson, on last night’s finale of the popular and controversial show, The Bachelor.   After Ben was left broken-hearted on last season of The Bachelorette, the show runners offered him the opportunity to try his luck again at reality-... more
Celebrity Engagement Roundup – March 2012
15 Mar 2012 03:55
Celebrity Engagement Roundup – March 2012   - Snooki is engaged, and pregnant. America’s favorite party girl is putting down the bottle—after announcing that not only is she pregnant, but also engaged to the baby’s father, Jionni LaVelle. Jersey Shore star Nicole “Snooki” Polizzi announced her engagement after paparazzi caught pictures of her wearing an engagement ring, a custom designed ring consisting of a 3.02 carat princess cut diamond set on a custom-built band with a... more
The Rough Diamonds
16 Mar 2012 03:59
The Rough Diamonds The thought of diamonds usually evokes ideas of necklaces, earrings, rings and other brilliant jewelry glittering and scintillating to the eye. However, it takes a very long time to get diamonds ready to be set in such exquisite designs. The building block to all of this is a rough diamond – and rough diamonds take an amazing journey to end up around someone’s neck, wrist or finger.   A rough diamond is one that is uncut and unpolished. Uncut rough diamonds are sourced from th... more
Sweepstakes Winner Pays Whiteflash the Ultimate Compliment
22 Mar 2012 02:54
Sweepstakes Winner Pays Whiteflash the Ultimate Compliment Pleasing customers is the central mission for Whiteflash and we regularly receive positive feedback in the form of appreciative emails and online testimonials. But we recently received the ultimate compliment from Michelle Mastas. She had entered and won a recent “Give it the Yes Vote” sweepstakes, one of a series of promotions Whiteflash has been running on its Facebook Fan Page. So pleased was she with her experience with Whiteflash that Mich... more
Diamond Light Return - Is maximization really the answer?
26 Mar 2012 02:06
Diamond Light Return - Is maximization really the answer? It may be bit counterintuitive but the answer is “not really”! On the one hand it seems obvious that the more light returning to the eye, the more eye-catching and impressive a diamond would be. But gem diamonds are complicated little wonders, and what makes them truly dazzling is a combination of performance traits. Total light return is one factor and is the engine of diamond performance. A diamond must have sufficient brightness to drive the... more
Average Size of Engagement Ring Center Stone
27 Mar 2012 02:01
Average Size of Engagement Ring Center Stone Does size matter? Ahem, carat size, that is! When shopping for a diamond engagement ring, gentlemen, and ladies, please do not be overly concerned with center stone size, as it is not necessarily the most important factor. If you are trying to determine the average diamond size in engagement rings purchased, you will find a lot of conflicting answers. Many number ranges and speculations are thrown about, but the truth is that it is nearly impossible to determine the ave... more
Infinity Diamond Engagement Ring
27 Mar 2012 02:39
Infinity Diamond Engagement Ring Yellow Gold Diamond Engagement Ring and Diamond Wedding Ring The concept of Infinity has been pondered by artists, scientists, philosophers and romantics alike. Whether defined as unbounded, unlimited, exceedingly great or immeasurable – there seems to be a moment we all share when we think of the concept of the infinite where we pause and are blown away by the thought. So many cultures and ... more
Getting an Art Deco Engagement Ring
27 Mar 2012 03:49
Getting an Art Deco Engagement Ring Fancy colored diamond engagement ring Retro is in, and the art deco style diamond engagement ring conjures up images of days gone by. This style originated in the 1920’s and 30’s, during the age of flappers, the machine age and “all that jazz”. It is characterized by its geometric shape and symmetry. Art Deco jewelry consists of arcs, circles, triangles and squares recta... more
Clarity Enhanced Diamonds – Does it Decrease Brilliance?
27 Mar 2012 04:16
Clarity Enhanced Diamonds – Does it Decrease Brilliance? Glamour round diamond photo When shopping for a diamond, different characteristics are important to different people. Most tend to focus on the “4 C’s”; cut, carat, color and clarity. Of these aspects, color and clarity are the most difficult to grade, which is why in 1953 the Gemological Institute of America developed a grading system for color... more
Is Diamond the Hardest Substance in the World?
27 Mar 2012 04:40
Is Diamond the Hardest Substance in the World? Diamond in blue light Indeed, diamond is the hardest material in the world. Material hardness is a property determined by scratch resistance. A substance can only be scratched by something of equal or greater hardness. Therefore, only a diamond can scratch another diamond. Diamond sits at the top of the Mohs scale of hardness at number 10 as the hardest material. The Mohs scale rate... more
Whiteflash Launches Ideal Cut Princess Diamond Promotion
28 Mar 2012 09:11
Whiteflash Inc. announced today the launch of a new sweepstakes to create awareness for their A CUT ABOVE® Princess line of certified ideal diamonds. Through their Facebook Fan Page participants will be asked to vote on two popular items; A half carat A CUT ABOVE® Princess pendant vs. a half carat total weight pair of A CUT ABOVE® Princess earrings. Simply by voting participants will be entered to win one of these fabulous diamond jewelry pieces.   Best known for their A... more
Miley Cyrus Engaged?
30 Mar 2012 02:28
Miley Cyrus Engaged? Custom design  engagement ring Teen pop superstar Miley Cyrus may be lying low these days, playing the dutiful girlfriend as she accompanies boyfriend Liam Helmsworth to his many Hunger Games related red carpet appearances, but without saying a word, the Last Song actress and singer has managed to attract the spotlight. Cyrus, 19, was spotted at a publicity appearance to promote Helmsworth’s movie wea... more
Engagement Rings Reunite Wartime Sweethearts—65 Years Later
30 Mar 2012 02:57
Engagement Rings Reunite Wartime Sweethearts—65 Years Later Time  is not a barrier to loving heart It was the summer of 1943. Despite the war raging across the world, David Kershaw of New Jersey managed to find some happiness—in the form of Jeanne Walker, a girl from his neighborhood. A year into the relationship, he was drafted into the United States Army, where he served from 1944 until 1946. At the end of the war... more
150-Carat All-Diamond Ring Breaks Records
30 Mar 2012 03:31
150-Carat All-Diamond Ring Breaks Records Diamonds Are a Girl's Best Friend! Shawish Jewelers of Switzerland has just unveiled the world’s first diamond ring. For anyone who thinks that can’t possibly be true, that diamond rings have surely been around for centuries and practically every woman will own one at some point in her life, consider this: every other so-called “diamond ring” in the world is made of... more
List of 15 most expensive items. Part 1
09 Apr 2012 02:36
List of 15 most expensive items. Part 1   Diamond beauty Have you ever wondered what the most expensive items in the world might be? If you had all the money in the world, how could you spend thousands or even millions of dollars in a single purchase? We scoured the Guiness Book of World Records and the web for the 15 most expensive items of all time—with one rule. These items had to be simple, everyday objects that had been taken to a ridiculous, diamond-encrusted extreme. We’re not... more
List of 15 most expensive items. Part 2
09 Apr 2012 02:50
List of 15 most expensive items. Part 2   Diamond flower In the last installment of The World’s Most Expensive Everyday Objects, we talked about wedding dresses worth $12 million, Beyonce’s Cartier diamond pacifier baby gift, and a plate of sushi that comes with a side order of diamonds. Today, we are going to take a look at the only model car worth double what a real version of the same luxury car would cost, an iPhone only Steve Jobs could afford, and a Christmas tree that needs no gifts u... more
Top 10 Engagement Ring Trends 2012
17 Apr 2012 07:10
Top 10 Engagement Ring Trends 2012 With news of Angelina Jolie’s and Brad Pitt’s engagement filling the blogosphere, it seems like the perfect time to look at some of the engagement ring trends we’ve been seeing lately, so all the commitment-shy couples out there who might take Brangelina’s engagement as a sign that it is time to pop the question themselves can have a quick update on what’s been going on in the world in engagement rings trends, 2012. ... more
Whiteflash Announces New Feature on AGS Laboratory Diamond Reports
19 Apr 2012 10:50
Whiteflash Announces New Feature on AGS Laboratory Diamond Reports    In close cooperation with the American Gem Society Laboratories (AGSL), Whiteflash Inc. announced today a new innovation on the Platinum Diamond Quality® Documents (DQD) of all new round brilliant diamonds in stock.   The AGSL has recently introduced a computer generated “Hearts” image which is now available on Platinum DQD and Proprietary branded reports. The Hearts image is an ASET light map illustrati... more
Laboratory Graded Diamonds – What are the benefits for the consumer?
24 Apr 2012 02:29
Laboratory Graded Diamonds – What are the benefits for the consumer? *The following article is part of a series written in collaboration with the American Gem Society Laboratories. Special thanks to Alethea Inns, C.G., Director of Diamond Grading at AGSL for her technical contributions.   In the internet age consumers expect to know the details of their purchases more intimately- especially the significant ones. In-depth and comprehensive information is more accessible to the consumer today than ever... more
How to Make Your Own Wedding Flowers
28 Apr 2012 02:34
How to Make Your Own Wedding Flowers   DIY Wedding Flowers DIY weddings are all the rage these days, with brides making everything from the invitations to the party favors themselves. But when it comes to flowers, most couples are still afraid to go it alone, choosing to spend thousands of dollars on professional flowers for the centerpieces, bouquet and boutonnieres. While professional flowers are usually reliably beautiful... more
Where Are The Main Diamond Sources?
02 May 2012 02:20
Where Are The Main Diamond Sources? While locating and purchasing a diamond today is as easy as opening a webpage and clicking a button – the location of where the diamond came from is not usually considered. While we are all lucky to reap the benefits of diamond mining, sorting, grading, and international distribution – just where do they all come from? There are two primary diamond sources: the earth, which produces naturally formed diamonds, and laboratories which provide synthetic diamonds. ... more
How Are Diamonds Transformed from Rough to Polished?
02 May 2012 03:20
How Are Diamonds Transformed from Rough to Polished? There was a time when cutting rough diamonds was a rudimentary and very slow process of polishing a few strategic facets just to give the diamond a little flash and capture a little fire. Even the earliest cut and polished diamonds were pretty.   Rough Diamond Being Polished On Wheel But today, modern technology has give us tools to do amazing things in transforming rough d... more
Why is Craftsmanship in Diamond Processing So Important?
02 May 2012 03:34
Why is Craftsmanship in Diamond Processing So Important? Rough diamond crystals are remarkably unremarkable. In their uncut state they possess no brilliance, no fire and are anything but scintillating! Without the craftsmanship of man, diamonds look no different than a piece of common quartz or a shard of broken glass.   But even the earliest diamond cutters, who were able to put just a few rudimentary facets on a diamond crystal, were able to begin to unlock the extraordinary beauty of the gem of gems. ... more
Make Your Own Wedding Party Favors
02 May 2012 03:53
Make Your Own Wedding Party Favors The hottest trend in weddings these days is DIY—Do It Yourself. But if you are new to the whole DIY scene, and have never even heard of Etsy, it can be intimidating to launch your very first DIY project for your wedding. Unless you have a serious background in crafting, sewing etc., experts do not recommend that you take on major DIY wedding projects like making your own wedding gown or bouquet. But anyone—literally anyone—can bring the personalized DIY touch to... more
The Most Famous Diamonds in the World
02 May 2012 04:15
The Most Famous Diamonds in the World Large Blue Gemstone and Diamond Pendant The Hope Diamond As the old song goes “Ya gotta have hope”, but when you know the history of the Hope Diamond, you may change your tune. The 45.52 carat Blue Hope Diamond is one of the most famous diamonds in the world. It was named for one of its purchasers, Henry Thomas Hope, an English banker. The Hope has a long history of being associate... more
What is a Diamond?
02 May 2012 04:41
What is a Diamond? Carbon Periodic Table Block The word diamond is derived from the Greek word adamas, meaning “unbreakable” or “indestructible”. The definition of diamond is “a pure or nearly pure, extremely hard form of carbon, naturally crystallized in the isometric system”. These carbon formations are formed deep within the Earth’s mantle, at the site of a meteorite strike, or in space... more
How Are Diamonds Mined?
02 May 2012 04:56
How Are Diamonds Mined? Finding a diamond this day and age is easy: go online, head to the mall – and in some cases you can even find diamonds at the store you buy your groceries! But in this age of instant gratification we should take a moment and ask, “Just how did these diamonds end up in front of me?” The short answer is that they are created by time and pressure – and if they are naturally formed diamonds- they are mined. Diamond mining is a combination of art, science, engineering, a... more
What is a Carat?
03 May 2012 02:37
What is a Carat? If you are shopping for a diamond or diamond jewelry, most likely you have heard the word carat or karat thrown around quite a bit. The former refers to weight and the latter to purity. Each of these terms has its own distinct definition, although they are both derived from the same word. And both are very different from the common vegetable, the carrot, and the ^ symbol used in editing , the caret.   Carob  and Diamond o... more
Local Jeweler or Online Jeweler?
03 May 2012 03:07
Local Jeweler or Online Jeweler? With the explosive growth of e-commerce in the last 10 years, there is not much that you can’t buy online today. But certain products seem to lend themselves to purchasing online, while others are more debatable. Diamonds and jewelry are items that most people would be naturally hesitant to purchase online, but a deeper look reveals a different picture. The local jeweler is being challenged like never before by online merchants. ... more
Verragio – A Name Guys Need to Know!
07 May 2012 02:40
Verragio – A Name Guys Need to Know! Good news guys- when it comes to engagement rings a lady’s dreams and wishes were a lot harder to fathom in generations past. But today women are more involved in the selection of wedding rings than ever before in history. The advantage – less guesswork, less ground work, and less risk for you!     Verragio Engagement Rings and Wedding Ring... more
Celebrity Engagement Rings—Without Diamonds!
08 May 2012 02:34
Celebrity Engagement Rings—Without Diamonds! When you think of an engagement ring, you probably immediately picture a sparkling diamond solitaire, or perhaps a pave ring with a gorgeous princess-cut diamond in the center. And when you look at those incredible (and incredibly pricey) celebrity engagement rings in magazines and on gossip websites, you are usually looking at thousands (and sometimes millions!) of dollars of gorgeous, sparkling diamonds. But every so often, there is one celebrity who bucks the t... more
Upcoming Celebrity Weddings – Summer 2012
08 May 2012 02:54
Upcoming Celebrity Weddings – Summer 2012 The beginning of May means the beginning of wedding season—so pull out those springtime cocktail party frocks, dust off those pastel peeptoe pumps, and get ready to dance the night away! But before you head off to the first of what is sure to be a whole season full of weddings, get yourself in the bridal spirit by checking out the details on these upcoming celebrity weddings!   1. Drew Barrymore and Will Kopelman – Barrymore, 30, and her fianc&eacu... more
Whiteflash Launches A CUT ABOVE® Diamond Sweepstakes
Whiteflash Launches A CUT ABOVE® Diamond Sweepstakes     Continuing their tremendously popular Facebook “Give it the Yes Vote and Win” contest series, Whiteflash Inc., leading retailer of ideal diamonds, engagement rings and fine bridal jewelry, announced today another impressive giveaway promotion. By casting a vote between the two members of their internationally acclaimed A CUT ABOVE® Super Ideal Diamond brand, each participant will be entered to win the diamond getting t... more
Jewelry Trends at the Met Gala
11 May 2012 02:45
Jewelry Trends at the Met Gala Forget the Oscars--the biggest fashion night of the year is the annual Met Gala, in which designers, socialites, actors, singers, and models all converge on New York City for the most elegant, most fashionable night of the year. The dresses all come from the world's top designers, and the jewelry all comes from the world's most exclusive jewelry designers. But even though the Met Gala is a night of unattainable fashion for most of us, there were still strong jewelry trends visible o... more
Top DIY Engagement Photo Shoot Ideas
11 May 2012 03:03
Top DIY Engagement Photo Shoot Ideas Having an engagement photo shoot—a fun, creative couples photo shoot around the time of your engagement, is a fun new idea that many couples are trying. Why? There are tons of benefits to getting a professional, or even a DIY, engagement photo shoot. First, it’s an opportunity to try out some of the fun settings and poses you wouldn’t use at a more serious wedding shoot. Second, it will give you some special memories of this very unique time in your life, and... more
Top 10 Jewelry Looks at the Met Gala
11 May 2012 03:42
Top 10 Jewelry Looks at the Met Gala While most fashion recaps of the Met Gala have focused on the clothes, hair, and makeup, we've decided to take a closer look at the incredible jewelry worn by some of the celebrities, models and socialites that made up the exclusive guest list at Sunday's Met Gala. Here are our top ten favorite jewelry looks of the night:   1. Smash star Debra Messing looked absolutely smashing in a metallic silver dress by Kaufman Franco, and she highlighted the daringly low neckline pe... more
Top 10 Tips on How to Choose a Jewelry Store
16 May 2012 03:58
Top 10 Tips on How to Choose a Jewelry Store Elena Diamond Wedding Set There are thousands of jewelry retailers all competing for your business. This is incredibly liberating but can be quite daunting too. Which one do you choose? What do you base your decision on? How do you know that choosing jewelry store “X” is the best option for you?   It’s an important decision that is well worth doing a little resear... more
Whiteflash Captures 2012 BBB Pinnacle Award
  Whiteflash Inc., specialists in Ideal Diamonds and Fine Bridal Jewelry, announced today that it has been selected the 2012 Pinnacle Award Winner by the Better Business Bureau for the retail jewelry category in Houston, Texas. This award recognizes Whiteflash as the top retail jeweler in the fourth largest city in America.   Businesses were judged by a panel of experts on many different measures of excellence including best practices in providing clear and complete information about their prod... more
Leon Mege Jewelry
Leon Mege Jewelry In the list of great jewelry designers, there are several names with worldwide recognition: Harry Winston, Fred Leighton, and Lorraine Schwartz. But as jewelry insiders know, there is one lesser-known jewelry designer who has earned his rightful place on that list: Leon Mege. A master jewelry designer and owner of one of the most exclusive custom jewelry ateliers in New York, Leon Mege is one of the jewelry industry’s best kept secrets.   Show all Leon Mege rings   Jewelry... more
Verragio Engagement Rings
Verragio Engagement Rings Verragio Insignia Engagement Ring One of the most exciting names in the world of designer jewelry today is Verragio. Creating engagement rings with artistic style and featuring the finest materials and craftsmanship, Verragio has vaulted to the top of the designer jewelry hierarchy. But it may be the philosophy behind the design that accounts for its enormous popularity. ... more
Visual Proportion Analyzer – Free Software for Diamond Evaluation
25 May 2012 05:02
Visual Proportion Analyzer – Free Software for Diamond Evaluation The following article was produced in collaboration with the AGSL.  Special thanks to Alethea Inns, Director of Diamond Grading, for her invaluable help.   In keeping with their mission of consumer protection and education the American Gem Society Laboratories (AGSL) has just released a software program for evaluating cutting precision of the standard round brilliant diamond. And they have made this Visual Proportion Analyzer (VPA)... more
Mark Zuckerberg Engagement Ring
31 May 2012 03:19
Mark Zuckerberg Engagement Ring With a net worth of $20 billion, recently bolstered by his company’s much-hyped IPO, Mark Zuckerberg was in a position to buy his new wife medical student Priscilla Chan, any diamond engagement ring she wanted. Even a $5 million diamond engagement ring like Beyonce Knowles’ or Kim Kardashian’s would have represented the merest fraction of the super-wealthy Facebook founder’s fortune. But when Chan was seen having lunch with friends in a Palo Alto cafe the day... more
How to Buy an Engagement Ring on a Budget?
31 May 2012 03:54
How to Buy an Engagement Ring on a Budget? We’ve all seen it hundreds of times—the couple enjoys a lavish and romantic dinner, complete with champagne and soufflé, and then the guy gets down on one knee, pulling a small velvet box out of the back pocket of his designer suit. Popping it open to reveal an extravagant, sparkling diamond ring, he asks the question, prompting the girl to open her mouth in shock, while the crowd in the restaurant to burst into applause. The music swells, and the coupl... more
How to Buy a Diamond on a Budget?
31 May 2012 04:47
How to Buy a Diamond on a Budget? Diamond. Budget. The two words don’t even seem to fit together—the most extravagant object on Earth, the symbol of opulence and luxury, together with an attempt to limit spending. But if you are trying to get engaged without blowing through your life savings and racking up credit card debt, you may find yourself in the seemingly impossible position of trying to buy a diamond on a budget. With a little information and a few tricks up your sleeve, you can buy a diamond o... more
Keira Knightley Engagement Ring
06 Jun 2012 02:48
Keira Knightley Engagement Ring Keira Knightley Engagement Ring Oscar-nominated actress Keira Knightley has played so many unhappy brides—from her defiant would-be bride in Pirates of the Caribbean to her unwilling bride in The Duchess—that it seemed like the 27-year-old British actress might have been scared off of marriage altogether! Luckily, that doesn’t seem to be the case, as the actress has been seen spendi... more
19-Year-Old Miley Cyrus Rocks Engagement Ring
08 Jun 2012 02:22
19-Year-Old Miley Cyrus Rocks Engagement Ring Miley Cyrus Only one year ago, teen pop singer and former Disney star of Hannah Montana fame announced that since she was now an adult, she was going to let loose and experiment with a more wild lifestyle than her contract with Disney had previously allowed. She followed that up in short order with some sexy music videos, a couple tattoos, a few hard-partying nights, a couple drunken or... more
Top Places in Houston for Engagement Pictures
19 Jun 2012 02:56
Top Places in Houston for Engagement Pictures The engagement photo shoot is a beautiful new ritual that has risen to popularity in recent years. Newly engaged couples, instead of waiting for the wedding day for an organized, professional photo shoot, are booking photographers in the weeks after the initial engagement announcement for a fun, romantic photo shoot that features the couple and a beautiful engagement ring! One great thing about these photo shoots is that since they take place at the couple’s lei... more
Celebrity Engagement Rings Spark Trends
20 Jun 2012 02:52
Celebrity Engagement Rings Spark Trends When news of a celebrity’s engagement hits the Twittersphere, fans and fashion lovers zoom in on paparazzi photos to get a glimpse of the brand new celebrity engagement ring. Within the week, Us Weekly or People usually has the whole scoop—who the designer was, what the lucky guy was thinking when he picked it out, and of course, how many carats of diamonds it has. If the ring is an unusual or memorable style—think Angelina Jolie’s baguette-set ring o... more
Top Bridal Boutiques in Houston
20 Jun 2012 03:11
Top Bridal Boutiques in Houston The best part about getting married in Houston is probably Houston wedding planning. As befits a city of its size and importance, Houston bridal shops are among the best in the country—combining the big-city fashion and style sense with a distinctly Texan friendliness and unpretentiousness. Whether you are looking for the princess dress of your childhood dreams, or a simple country-chic ensemble for your farmhouse wedding, Houston’s bridal stores will outfit you to perfe... more
Benchmark Rings
Benchmark Rings Hammered Milgrain by Benchmark Appropriately named, Benchmark is setting a new standard in the world of designer wedding rings. Featuring a wide selection of bridal styles for women and men, and including the tradition precious metals as well as popular new age materials, Benchmark rings are available in styles from classic simplicity to ornate diamond studded masterpieces. And all rings t... more
Diamond Laboratory Process - Basic Functions and Procedures
25 Jun 2012 02:21
Diamond Laboratory Process - Basic Functions and Procedures Diamond Grading - The AGSL Way (part two) (The following article was written in collaboration with the American Gem Society Laboratories. Special thanks to Dennis Mette, Operations Director of AGSL, for his invaluable cooperation)   Many consumers are curious about the journey that a diamond takes in acquiring laboratory certification. We place great value on the report that specifies the diamond’s identity and grading of the 4cs, but we se... more
Best Venues in Texas
26 Jun 2012 02:17
Best Venues in Texas “Everything’s better in Texas,” goes the old saying, and that is especially true when it comes to weddings. With miles and miles of rolling ranches, beaches, urban wonderlands, and every other style of venue imaginable, and reliably gorgeous weather, there is no place like Texas to tie the knot. Whether you are looking for a hipster DIY BBQ feast in Austin, a beachside ceremony in Galveston, or a chic urban party in a Houston ballroom, Texas wedding venues have what you need.... more
Weddings in Houston: Tips and Tricks
26 Jun 2012 02:31
Weddings in Houston: Tips and Tricks Houston is the perfect place for a wedding. It is located conveniently in the middle of the country, with two major airports, so your friends and family from both coasts will have no problem flying in to be there with you on your special day. There of is a huge variety of wedding venues, so whether you are looking for a festive BBQ wedding party, a chic cocktail party in an urban high rise, or a traditional wedding dinner in a sophisticated ballroom, there is a Houston weddi... more
Whiteflash Core Values
Whiteflash Core Values The following graphic represents the culmination of a collective, collaborative effort on the part of the entire Whiteflash team over a period of a year to distill and define our Core Values.  These values govern all of our activities and policies and we hold ourselves accountable for each and every one of them.   Whiteflash Core Values   ... more
Kim Kardashian and Kanye West Engaged?
02 Jul 2012 04:50
Kim Kardashian and Kanye West Engaged? It's been less than a year since the ink dried on her divorce papers, but rumor has it that Kim Kardashian may be close to tying the knot again! The reality starlet and her current beau, outspoken hip hop star Kanye West, are currently vacationing in Paris, and have been spotted venturing into several high-end designer engagement ring and jewelry shops. While the two have only taken their relationship public in April, tabloids have caught Kim and Kanye together dating back ne... more
Sports Jewelry
02 Jul 2012 05:16
Sports Jewelry Sports. Jewelry. The two words don't seem to go together very well--the image of a woman slam-dunking a basketball or hitting a home run just doesn't mesh well with the image of a woman draped in dazzling diamonds. But with the Summer Olympics just around the corner, we thought it would be a good time to take a look at how surprisingly well sports and jewelry can work together!   One of the most famous examples of sports jewelry is the tennis bracelet. Supposedly named for the fact that they... more
Whiteflash Expanding with New Retail Showroom
Whiteflash Expanding with New Retail Showroom       Sugar Land Town Square Plaza Whiteflash Inc., internationally acclaimed retailer of ideal diamonds and engagement rings based in Houston, TX announced today the opening of a new retail showroom in nearby Sugar Land, Texas. Scheduled to open in August 2012 the showroom located in Sugar Land Town Square (www.sugarlandtownsquare.com) will provide a more tra... more
Houston Wedding Tips and Tricks
05 Jul 2012 04:31
Houston Wedding Tips and Tricks 1. Texas Wedding Officiant Are you in the process of planning your dream Houston wedding? With wedding season in full gear, it is only natural that brides in Houston have weddings on the brain. But whether you are getting married this summer, in fall 2012 or even next spring, you can take advantage of these Houston wedding tips and tricks to help you make the most of your amazing city in the planni... more
Top Houston Wedding Venues
05 Jul 2012 05:09
Top Houston Wedding Venues Congratulations! He popped the question (and hopefully presented you with the engagement ring of your dreams) and you said yes. Now you’re engaged, and as soon as the hubbub of the congratulations and engagement festivities dies down, it’s time to start planning the party of your lifetime: the wedding. The very first step in wedding planning, besides basics like picking a date and setting a budget, is the search for the perfect wedding venue. If you live in Houston, wedding v... more
Houston Wedding Locations
10 Jul 2012 04:53
Houston Wedding Locations One of the great things about getting married in Houston is that you can almost always count on the weather being bright and sunny. The other great thing is that there is an incredible variety of options when it comes to choosing your Houston wedding location. While many of Houston’s most obvious wedding venues might be well-known, there are many great Houston wedding location ideas that are slightly off the beaten track. Choosing one of these will give your wedding that special twi... more
Diamond Prices: Comparison, Statistics, Education
12 Jul 2012 04:12
Diamond Prices: Comparison, Statistics, Education Diamond prices are determined largely by supply and demand with some interesting additional forces at play. Diamonds are a global commodity with commercially viable mining sources ranging from South America to Africa and from Siberia to Canada. Australia is now a major producer as well. Gem diamonds are in demand in developed countries worldwide. Until fairly recently the supply of diamonds to the market was primarily under control of one company, DeBeers. The same... more
Jewelry - Women’s Kryptonite?
Jewelry - Women’s Kryptonite? Women’s Jewelry Everyone knows that Superman is the ultimate indestructible hero. He can “leap tall buildings in a single bound” and is “faster then a locomotive”. But even Superman has one vital natural weakness; Kryptonite, the radioactive remains of his native planet. This green rock has an unusual appeal and a strange effect on the &ldq... more
Kristen Stewart Tries on Engagement Rings
18 Jul 2012 03:38
Kristen Stewart Tries on Engagement Rings Kristen Stewart Could wedding bells be in Kristen Stewart's near future? The 22-year-old Twilight star was spotted this past week trying on engagement rings at the Hollywood showroom of Neil Lane, one of the top celebrity engagement ring designers. Witnesses said the famously press-shy star entered wearing casual clothes and was quickly escorted to the back of the store, where the top engage... more
Personalized Jewelry for Men and Women
19 Jul 2012 03:20
Personalized Jewelry for Men and Women DIY culture is all around us. Everywhere you look, there are people sewing their own clothes, making their own furniture, and even growing their own food. And when it comes to wedding planning, DIY is the hottest trend out there—everything from the invitations to the party favors has gone Do It Yourself. But when it comes to one of the most important elements of your bridal look—the engagement ring, wedding band, and other bridal jewelry—doing it yourself i... more
Houston Wedding Guide Advice
19 Jul 2012 03:34
Houston Wedding Guide Advice Few places in the country are as ideal for having your wedding as Houston. As the fourth-largest city in the country, Houston has all the resources and amenities of New York, Los Angeles and Chicago, but its location in the up-and-coming Sun Belt area of the country means that the prices and cost of living in Houston is significantly lower than in the other Top 5 cities. So while the average cost of a wedding in the United States today is about $25,000-27,000, here in Houston, many cou... more
Earring Backings Guide: What are the best earrings backs to buy?
20 Jul 2012 02:51
Earring Backings Guide: What are the best earrings backs to buy? I’ll never forget my first pair of diamond earrings. They weren’t those incredibly valuable oversized diamond studs you see on the red carpet, but they were made of real, small, diamonds and they were the perfect finishing touch for any outfit. I wore them with t-shirts and jeans at home, to work, and then, to my friend’s wedding. It was at the end of the wedding, after an evening of eating, drinking and dancing, that I put my hand... more
Top 10 Whiteflash Pinterest Boards
27 Jul 2012 03:10
Top 10 Whiteflash Pinterest Boards   Everybody and their aunt, it seems, is on Pinterest. The visually-oriented social photo-sharing site has grown by leaps and bounds in the two years since its launch, mostly among women, who use the site’s clean, attractive interface and addictive “tagging and pinning” system to share photos of dream kitchens, inspirational sayings, cute shoes, favorite celebrities, and DIY projects from hairstyles to cupcake decorating to cabinet refinishing. The site... more
Biggest Engagement Ring Ever on Season Finale of The Bachelorette!
27 Jul 2012 07:56
Biggest Engagement Ring Ever on Season Finale of The Bachelorette! Emily Maynard Love ‘em or hate ‘em, there is no denying that dating reality shows provide us with endless hours of guilty pleasure entertainment, from the moment we are first introduced to the house full of guys or girls, to the final nail-biting moment of the proposal. And, of course, every season is capped off with a gorgeous Neil Lane engagement ring a... more
How to Get the Best Deal on an Engagement Ring
01 Aug 2012 02:07
How to Get the Best Deal on an Engagement Ring If you are thinking about finally springing for the engagement ring of your (or your girlfriend’s) dreams, the news this month from The Rapaport Group that diamond prices are down 13.7% versus this time last year may have inspired you to finally head over to your neighborhood jewelry store and buy that ring. You may have been disappointed to learn that while the statistic released by Rapaport applies to the global diamond market in general, but that diamonds of... more
A.J. McLean Gets Married
03 Aug 2012 08:25
A.J. McLean Gets Married Backstreet Boys The nuptials may have taken place almost a year ago, but everyone in Hollywood is still talking about one of the most unique celebrity weddings of all time: the December 17, 2011 wedding of Backstreet Boy AJ McLean and model Rochelle Deanna Karidis. When the two tied the knot in the Beverly Hills Hotel in front of a crowd of 250 of their friends and family, including the rest of the Backstreet Boys gang, there was almost nothing traditional about the ceremony and... more
How to Make Sure Your Engagement Ring is Unique!
10 Aug 2012 03:05
How to Make Sure Your Engagement Ring is Unique! Verragio Diamond Engagement Rings The engagement ring is one of the most important and special purchases you will ever make, so before clicking purchase or handing over your credit card, take a moment to ask yourself if the engagement ring you are buying is really the one you will be happy and proud to wear for many, many years to come. Unfortunately, too many of us fall into that tra... more
6 Disney Princess Inspired Proposals
10 Aug 2012 03:51
6 Disney Princess Inspired Proposals How’s this for a unique proposal idea—a proposal inspired by your girl’s favorite Disney movie. As any girl knows, the Disney movies you loved as a kid (and a few new ones) are still amazing and tear-worthy because they are the ultimate representation of true love, before growing up and romantic comedies ruined that princess-meets-prince perfection. And no, we may not want Disney engagement rings with Mickey Mouse settings (although those do exist—just g... more
AGS Laboratory - Color Grading of Diamonds
10 Aug 2012 04:29
AGS Laboratories - Color Grading of Diamonds Diamond Grading - The AGSL Way (part three) *The following article is part of a series written in collaboration with the American Gem Society Laboratories. Special thanks to Alethea Inns, C.G., Director of Diamond Grading at AGSL for her technical contributions.   A diamond’s color (or lack thereof) is a critical aspect in determining its market value. Grading the color is therefore a crucial part of the laboratory certification process. The followi... more
Top Wedding Planning Apps
10 Aug 2012 04:58
Top Wedding Planning Apps Before you sign that contract with a wedding planner, consider this: if you have a smartphone, you already have one of the most powerful and convenient tools for planning your wedding, already there in your pocket – welcome the Top Wedding Planning Apps.   Of the hundreds of thousands of apps available now for every kind of smartphone, there are dozens, if not hundreds, dedicated to every aspect of the engagement period and wedding—from engagement ring shopping apps to... more
Top Tips for an Original Proposal
10 Aug 2012 06:41
Top Tips for an Original Proposal If you are going to put tons of time, money and effort into a proposal for your special someone, you want it to be original.   Sure, you can take her to a nice restaurant, get down on bended knee, and pull out the ring, but with a little effort and creativity, you can create a truly one-of-a-kind proposal that your girl will remember (and talk about) for years to come.   1. Recreate a special moment that the two of you shared, down to the smallest moment. It can be y... more
Cheap Jewelry vs Expensive Jewelry
10 Aug 2012 06:58
Cheap Jewelry vs Expensive Jewelry For centuries, women and men alike have adorned themselves with jewelry. We are generally raised to invest a great deal of our self-worth in appearance. Having nice sparkly baubles to wear is inclined to make one feel brighter, happier and more beautiful. In addition, jewelry is often thought to be an indicator of social status. Whether it’s expensive jewelry or cheap jewelry seems to be the differentiator in this case. Jewels can be bought for almost any body part; ears, ... more
Certified Diamonds vs Non-Certified Diamonds
10 Aug 2012 07:21
Certified Diamonds vs Non-Certified Diamonds Certified Diamond - Asscher Cut The term “certified diamonds” refers to polished diamonds that have undergone quality analysis by a trusted gemological laboratory such as the AGSL (American Gem Society Laboratories) or GIA (Gemological Institute of America) and have been issued a lab report, commonly referred to as a “certificate”. The m... more
Sofia Vergara Engaged
10 Aug 2012 07:58
Sofia Vergara Engaged Sofia Vergara Things are really happening for Modern Family star Sofia Vergara! First, there was a successful contract negotiation for Vergara and her adult costars, including Julie Bowen and Jesse Tyler Ferguson that has given all of them a significant pay raise. The stars of the hit sitcom are now making close to six figures per episode! But that's not even the most exciting thing happening in the Colombia... more
Ritani Engagement Rings
Ritani Engagement Rings The Ritani Setting ® When you think about jewelry as an art form you think Ritani. When it comes to designer engagement rings there are few brands that are as in tune with today’s brides. As a thoroughly modern jewelry design house that first opened its doors in 1999, Ritani understands the styles and tastes of women today.   With many distinct collections to choose from there is a Ritani eng... more
Diamond with e-report: Is it worth buying?
13 Aug 2012 02:54
Diamond with e-report: Is it worth buying? The Gemological Institute of America (GIA) earlier this year began offering a new, all digital diamond grading report known as the e-report. It features the same grading of the 4c’s done on a full report with the exception of a stone plot of the clarity characteristics. One of the highlights of this new diamond report is the inclusion of an actual photo of the diamond in face up view. It is also environmentally friendly as it involves no printed document or mailing... more
Engagement and Wedding Traditions Around the World
13 Aug 2012 03:11
Engagement and Wedding Traditions Around the World Marriage is one of the oldest social institutions in the world. Customs and wedding traditions have been evolving for centuries and vastly differ between cultures and countries. Most of the ritual is heavily steeped in social, religious and civil law that has been passed down through generations. With modern technology, the world is getting smaller and some practices are being challenged by today’s young adults who may decide they want to do something new a... more
Jennifer Aniston Engaged - The Engagement Ring Details
14 Aug 2012 02:25
Jennifer Aniston Engaged - The Engagement Ring Details Jennifer Aniston America’s Sweetheart is no longer America’s Loneliest Girl! The 40 year old star of Friends and countless movies has been living with actor Justin Theroux for over a year, sparking several engagement rumors, but it seems that this time, it’s the real deal. Theroux’s rep announced over the weekend that Aniston “gave Justin the best ... more
Heart Diamonds
21 Aug 2012 08:33
Heart Diamonds Heart Shape Diamond The term “heart diamonds” can sometimes mean different things. It often refers to the shape of a polished diamond – the heart shape diamond.   But someone using the term heart diamonds may actually be referring to a certain aspect of round diamonds cut to a very high degree of optical symmetry. Hearts and arrows diamonds are round brilliant sh... more
Most Famous Books about Diamonds
21 Aug 2012 08:57
Most Famous Books about Diamonds Confucius said “you cannot open a book without learning something”. There are books in every language about virtually every possible topic you can think of, including diamonds. Although it’s hard to capture the beauty of a diamond in mere words, countless efforts have been made. There are books about diamonds in almost every language and they cover all aspects of these amazing gemstones, which hold a fascination the world over. There is a certain mystique about th... more
Vatche Engagement Rings
Vatche Engagement Rings Vatche Royal Crown Engagement Ring What separates an award winning jewelry designer from the crowded field of people who design jewelry? Is it passion, or artistic sensitivity, or real world practicality? Is it focus on precision and the desire for perfection? Is it dedication to making cutting edge and elegant design affordable? When it comes to Vatche engagement ri... more
Avril Lavigne Shows Off Her Rock – Engagement Ring Details
28 Aug 2012 07:27
Avril Lavigne Shows Off Her Rock – Engagement Ring Details Avril Lavigne Pop-punk rock star Avril Lavigne may have taken some time off since her last few albums, but it seems that the 27-year-old punk princess has been working on her personal life in the meantime. Recently, Lavigne showed off a brand-new engagement ring that is sizable enough to rival some of the biggest celebrity engagement rings out there! On petite Lavigne'... more
Top 5 Reasons People Return Jewelry
29 Aug 2012 03:50
Top 5 Reasons People Return Jewelry Did you every notice how long the lines are at the return desks of retail stores? Less conspicuous, are the returns of on-line purchases. There are many reasons why people return purchased items, including jewelry. Here are five that may be the most common:   1 Spontaneous or impulse purchase – Many of us have experienced that sudden urge to make an unplanned purchase. It can be an immediate mood lifter, especially if it’s something sparkly, blingy and irresi... more
Round Cut Engagement Rings
01 Sep 2012 04:38
Round Cut Engagement Rings Round Cut Diamond Engagement Ring With the classic round brilliant cut being the most recognizable and popular diamond shape it is not surprising that round cut diamond engagement rings outsell all other styles - and by a very wide margin. Even though princess cut diamonds have grown significantly in popularity in the last decade or two, in shear numbers of diamonds sold, round... more
Princess Cut Engagement Rings
01 Sep 2012 05:03
Princess Cut Engagement Rings Princess Cut Diamond Engagement Ring Second only to the venerable round brilliant shape, princess cut diamond engagement rings are the most popular option for couples today. The princess is essentially a square version of the round brilliant, possssing many of the same attributes for fire and brilliance as the classic round. That is, provided you are looking at high quality g... more
Jewelry Problems: Most Common Problems with Jewelry
04 Sep 2012 08:05
Jewelry Problems: Most Common Problems with Jewelry Jewelry a problem?  Seems like a contradiction in terms to most of us!  In fact even the finest and most cherished pieces of jewelry can eventually need refurbishing, repair or upkeep from time to time.  Jewelry problems can range anywhere from minor adjustments to major restoration.  With today’s modern technology, almost any item can be made to look like new again.  A few years back I experienced this first hand.  My late mot... more
Princess Diamond - Why are there so few Ideal Princess diamonds on the market?
07 Sep 2012 07:04
Why are there so few Ideal Cut Princess Diamonds on the market? The short answer is because GIA has elected not to put an overall cut grade on princess cut diamonds, as they do for rounds. While GIA reports on princess cuts (modified square brilliant) do contain aspects of cutting- polish and symmetry- this does not begin to tell the story of light performance. In terms of fire, brilliance and sparkle, there is a huge difference between mediocre princess cuts and ideal cut princess diamonds.   The resu... more
Ritani Reviews and Locations
07 Sep 2012 07:35
Ritani Reviews and Locations Ritani Masterwork Engagement Ring Ritani - the name evokes visions of delicate, romantically designed and brilliantly sparkling diamond rings. It’s enough to make any woman want to go out and get a good manicure and have someone put one of these beauties on her finger! And where would one go for one of these timeless and elegant designer engagement rings and wedding band... more
AGS vs GIA | AGS Diamond Certificate | GIA Diamond Certificate | AGS Diamond Laboratory
07 Sep 2012 08:33
AGS vs GIA Arguably the two most important gem labs in the world are the GIA (Gemological Institute of America - Gem Trade Laboratory) and the AGSL (American Gem Society Laboratories). GIA is by far the best known lab in the world with facilities in most of the major trading centers in the world. AGS is small by comparison but extremely important, having made a name for itself as a pioneer in the critical area of diamond cut quality analysis. The discussion of AGS vs GIA reveals more similarities than difference... more
How should I clean my diamonds?
12 Sep 2012 02:14
How should I clean my diamonds? Remember the amazing sparkle and glow of your beautiful diamond jewelry the day you first received it? Hand lotions, cleaning products and every day wear can cause layers of grime to accumulate on diamonds and make them appear dull and lifeless. Although they are one of the hardest minerals on earth, diamonds are also magnets for dirt and grease. So if diamonds are your best friends, then treat them accordingly. It’s a good idea to clean a diamond on a regular basis so that ma... more
Paradiso Engagement Rings Collection by Verragio
13 Sep 2012 01:54
Paradiso Engagement Rings Collection by Verragio Verragio PAR-3003R Engagement Ring The Verragio Paradiso Collection of diamond rings is quite unique and extraordinary. They have beautiful features showcasing the center diamond that are visible from the top as well as the side of the rings. Women who wear these amazing Verragio Engagement Rings will find themselves mesmerized by their dazzling and unique... more
Blake Lively and Ryan Reynolds Married !
13 Sep 2012 03:59
Blake Lively and Ryan Reynolds Married! It has been only a year since Gossip Girl star Blake Lively and actor Ryan Reynolds (The Proposal) met on the set of Green Lantern. The movie may have been not well received critically and may have struggled at the box office compared to some other recent superhero flicks, but one beautiful thing seems to have come out of that set: Blake and Ryan as a couple! Over the past year, the two have been quietly but steadily been getting more serious, going as far as buying a hou... more
7 tips for taking care of your engagement ring
17 Sep 2012 04:15
7 tips for taking care of your engagement ring The engagement ring: the platonic ideal of jewelry perfection. Whether your ideal ring is a starkly perfect solitaire ring set with the finest hearts and arrows diamond, or you have a sparkling pave setting clearly picked out in your mind, chances are you've given this ring a lot of thought. And once it's no longer just a piece of jewelry, but a symbol of your relationship and the commitment you and your significant other have made to each other, that diamond engageme... more
Celebrity Engagement Ring Roundup – Late Summer/Early Fall Edition
17 Sep 2012 05:19
Celebrity Engagement Ring Roundup – Late Summer/Early Fall Edition Late summer and early fall are the perfect time for engagements and weddings. We are out of the long, hot days of summer and just heading into a few solid weeks of bright sunshine, pleasant temperatures, and the first bright colored leaves on the trees. So it is no surprise that many celebrities have been unveiling sparkling new celebrity engagement rings and revealing romantic wedding plans right around now. We’ll have to wait until th... more
Top Celebrity Engagement Rings of the Week
21 Sep 2012 01:53
Top Celebrity Engagement Rings of the Week Another week, another roundup of celebrity engagement rings. This week, we have the big reveal of newly married Blake Lively, Cobie Smulder’s wedding rings, and Olympian Michelle Kwan’s engagement announcement.   Just last week, Gossip Girl star Blake Lively and The Proposal actor Ryan Reynolds surprised everyone (including Blake’s on and off-screen one-time boyfriend, Penn Badgley) when they had a secret wedding at a ranch in South Carolina. Alth... more
Lindsay Price and Curtis Stone are Engaged
21 Sep 2012 03:29
Lindsay Price and Curtis Stone are Engaged It seems that Curtis Stone has been cooking up more than good food recently. The celebrity chef and host of such hit cooking shows as Top Chef Masters and Around the World in 80 Plates recently proposed to his girlfriend of three years, actress Lindsay Price. And while Stone has recently discussed the engagement (and the incredible diamond engagement ring) with several media outlets, he remains mystified at how a newspaper in his native Australia managed to break the &ldq... more
Why your white gold may not look so white anymore!
24 Sep 2012 05:14
Why your white gold may not look so white anymore! Have you ever noticed your once gleaming shiny white gold jewelry looking slightly yellow or a perhaps a bit worn? You may have thought your eyes were playing tricks on you or that it must be the lighting in the room, especially if it’s a fairly new item. The actual reason for the seemingly dull discoloration of your “not so white” gold jewelry may surprise you.   White gold is so popular, so beautiful, so bright and in truth, so non-exi... more
Loose Diamonds on eBay. Buying diamonds on eBay – pros and cons
24 Sep 2012 07:04
Loose Diamonds on eBay. Buying diamonds on eBay – pros and cons When thinking about a purchase as significant as a diamond, most people would not consider eBay a safe choice. Of course caution is advised, but it is surprising how many consumers are buying jewelry, gemstones and even loose diamonds on eBay today. Whether fixed price listings or loose diamonds on auction, if you are considering buying diamonds on eBay there are a few things to keep in mind.   Find Your Diamond There are many reputable... more
Verragio Reviews and Locations
28 Sep 2012 02:07
Verragio Reviews and Locations Verragio is known for their exquisitely handcrafted diamond engagement rings and wedding bands. Verragio reviews a bound with stories from lucky brides ecstatic with their rings and in particular the Lumino setting which is the signature technique of designer Barry Verragio. This innovative mounting suspends the diamond exposing all its facets to the light. It is used in over 95% of  Verragio styles. The development of the Lumino setting eventually led this talented designer t... more
Vatche Reviews and Locations
28 Sep 2012 06:12
Vatche Reviews and Locations   Vatche Caroline Engagement Ring Vatche engagement rings have become the timeless treasures of thousands of happy couples. These exquisite original designs have set a new standard in the industry combining modern jewelry art with expert craftsmanship and top quality materials. Every piece in this magnificent line has been designed by Vatche himself. The results are end... more
The History of Sugar Land Texas
28 Sep 2012 07:22
The History of Sugar Land Texas It is no secret that the last few years of economic downturn have played out quite differently in Texas than in the rest of the country. In cities like Sugarland, Texas, construction is booming, home prices are rising, and unemployment remains low. The city has grown by 158% over the past decade, and today has a population of 85,000, with a median family income of $113,000. But life in Sugarland wasn’t always quite so sweet. The name of the city comes from the nearby headquart... more
White gold vs. Platinum: Difference is price?
28 Sep 2012 08:10
White gold vs. Platinum: Difference is price? Is white gold or platinum better? It’s a very common question because both precious metals are popular for fine jewelry and both look very similar. But there are important differences to consider in making your choice. One is the difference between white gold or platinum in terms of price.   Looking at current bullion prices there is not much difference between an ounce of pure gold and an ounce of pure platinum, which leads people to assume the prices of... more
Jersey Shores Jwoww Engaged! Details on her Engagement Ring!
04 Oct 2012 01:48
Jersey Shores Jwoww Engaged! Details on her Engagement Ring! Photos of Jersey Shore star JWoww’s engagement ring have finally hit the Internet over the weekend, and the consensus is that the ring is, well, wow! The reality starlet (real name Jenni Farley) finally had her fairy tale dreams come true when her boyfriend, Roger Mathews, popped the question while the couple was skydiving this past week.   Now that we’ve seen photos of the diamond engagement ring, we have to hope that Mathews didn&rsq... more
Insignia Engagement Rings Collection by Verragio
04 Oct 2012 02:18
Insignia Engagement Rings Collection by Verragio Verragio Insignia Collection INS-7074R Every girl imagines the day when she will receive that special, amazing, and perfect ring of her dreams. The one meant just for her. Verragio is dedicated to making that dream come true, one beautiful piece at a time. The collection known as Verragio Insignia engagement rings is characterized by scroll work featuring t... more
Diamonds Online - Foolish or Brilliant?
04 Oct 2012 03:59
Diamonds Online - Foolish or Brilliant? Buying Diamonds Online Most “normal” people will tell you they would never consider buying a diamond engagement ring online. Yet some of them may be folks that eventually do just that! They will say that they would have to see, touch and feel it before ever committing to something as expensive and symbolically important as a diamond wedding ring. But i... more
Verragio Rings and Jewelry Boutique in Sugar Land | Houston Texas
04 Oct 2012 05:01
Verragio Rings and Jewelry Boutique in Sugar Land | Houston Texas  Verragio rings are known for their ornate detail, enhancing every diamond with a touch of elegance and beauty. Barry Verragio, entrepreneur and innovator of the Verragio brand, strives to make each design unique by using the perfect combination of design elements. Each Verragio ring is immaculately crafted, using the finest materials and resulting in engagement rings of superb quality. Show all Verragio Rings The Lumino Setting is a signatur... more
Is Jennifer Lopez Engaged?
08 Oct 2012 06:20
Is Jennifer Lopez Engaged? Could the fourth time be the charm for American Idol judge and singer Jennifer Lopez? Is Jennifer Lopez really engaged? The fit and fabulous 43-year-old was spotted running around Paris with what appears to be a gigantic diamond engagement ring on her finger. The singer has been dating 25-year-old dancer Casper Smart for several months, and is currently visiting Paris Fashion Week with Smart and her four-year-old daughter Emme. And although the hyper-public couple has been through their... more
Best Place to Buy Certified Diamonds Online
09 Oct 2012 01:58
Best Place to Buy Certified Diamonds Online Can you buy loose diamonds online? In an era when you can seemingly buy anything from a car to a new wardrobe to a week’s worth of groceries over the Internet without stepping foot in a store, it is surprising that so many people are still skeptical about purchasing diamonds online.   True, the real sparkle of an ideal cut diamond can only be appreciated in person, and even the most dazzling diamond photography is never going to fully convey the brilliance o... more
Top 10 Diamond Ring Websites
09 Oct 2012 03:49
Top 10 Diamond Ring Websites   While some people are still hesitant to buy diamonds online, the quality and variety available on the top diamond websites is starting to rival and even overtake traditional in-store merchandise. Today, the top 10 diamond websites are a combination of online complements to traditional diamond jewelry designers along with some e-commerce specific companies. Some of the best diamond jewelry websites have even recently opened bricks and mortar showrooms to provide local customer... more
Online or In-Store? Where to Buy Your Diamond Engagement Ring
09 Oct 2012 06:16
Online or In-Store? Where to Buy Your Diamond Engagement Ring Is purchasing diamonds online safe? Can you get ripped off when buying engagement rings in a crowded, brightly-lit store? Is it better to give yourself a diamond education and make the choice yourself or to trust an experienced salesperson when buying engagement rings? Should you take engagement ring advice from friends and family or trust only a professional engagement ring buying guide?   Choose diamonds  Should you shop for a certified d... more
Synthetic Diamonds - Are man made diamonds a concern for the market?
09 Oct 2012 06:51
Synthetic Diamonds - Are man made diamonds a concern for the market? Synthetic Diamonds In a word “yes”, but with some important qualifiers.   To begin, it is necessary to understand some basic terminology in order to avoid confusion. There have been imitation or simulated diamonds in the market as long as there have been cut and polished natural diamonds. The simulants include an expa... more
What are diamonds made of?
11 Oct 2012 04:15
What are diamonds made of?   Bright, brilliant, sparkling diamonds are considered by many to be the most beautiful natural creations on Earth. Many are priceless precious possessions that have brought immense joy to people for countless years. Ever wonder what exactly they are made of? Take a look at that gorgeous rock on your finger and then look at the lead tip at the end of a pencil. Believe it or not they are both formed from the same basic element, carbon. The difference (other than the obvious) is that... more
Ritani Rings and Jewelry Boutique in Sugar Land | Houston Texas
12 Oct 2012 01:55
Ritani Rings and Jewelry Boutique in Sugar Land | Houston Texas   Ritani Engagement Rings The name Ritani alone conjures up thoughts of elegance and sophistication. Since its beginning in 1999, Ritani has made every effort to ensure its jewelry is associated with quality and durability. From its cutting edge computer generated designs to the traditional craftsmanship of each piece, Ritani has quickly vaulted to the top of the... more
Vatche Rings and Jewelry Boutique in Sugar Land | Houston Texas
12 Oct 2012 02:46
Vatche Rings and Jewelry Boutique in Sugar Land | Houston Texas Vatche U-113 6 Prong Engagement Ring As a visionary and perfectionist, Vatche has become a well respected name in the world of designer jewelry. Being very meticulous about the quality of his jewelry, Vatche has personally trained his entire staff. Vatche Engagement rings are not only designed and crafted with precision, but undergo a scrupulous quality control inspecti... more
Classico Engagement Rings Collection by Verragio
15 Oct 2012 04:13
Classico Engagement Rings Collection by Verragio Verragio Classico 0356 Engagement Ring Verragio Classico Collection of Engagement rings are just what the name indicates; classic, timeless and sophisticated. Each one exhibits extreme attention to detail and exceptional style. They are a perfect symbol of love and commitment. Verragio creates rings to last a lifetime and become priceless family heirlooms that will be treasured for ge... more
Whiteflash and Ruffled Blog Pinterest Contest Terms & Conditions
Pinterest Contest Terms & Conditions Pin it to Win It Contest OFFICIAL RULES This promotion is in no way sponsored by, endorsed by, administered by, or associated with Pinterest. By entering the Pin it to Win It Contest, you are providing your information to Whiteflash Inc., and not to Pinterest.   The information you provide will only be used by Whiteflash Inc. for ordinary business purposes and its third-party vendor who is administering this contest. The information you provide will not be disclo... more
Pin It To Win It Verragio Designer Engagement Ring Giveaway Verragio Love by Whiteflash.com
22 Oct 2012 10:50
Starting Friday October 19th 2012, one of Sugar Land Texas most iconic brands, Whiteflash Inc. is launching a “Pin It To Win It - Verragio Love" contest. The winner will receive a $3,500  designer engagement ring from Verragio set with a one carat blue sapphire. We know are here for diamond jewelry inspiration, right? And it’s probably safe to say that you’ve pinned about a million images already, right? Well, imagine if pinning your dream wedding could win you a Verragio Engagement... more
What are Chocolate Diamonds?
25 Oct 2012 06:44
What are Chocolate Diamonds?   Chocolate Diamonds Yummy, delicious chocolate - it’s hard for most of us to resist! Sparkling, brilliant diamonds – most of us want them because they are so beautiful and rare. Now pair the two together and you have the chocolate diamond! Many people are under the impression that these are new and possibly man-made pseudo-diamonds. Not so! Actually brown or chocolate diamonds have bee... more
Benchmark Rings Reviews and Locations
26 Oct 2012 01:33
Benchmark Rings Reviews and Locations Benchmark Wedding Ring Benchmark wedding bands are known the world over and Benchmark is recognized as a leader in the wedding jewelry industry for over 40 years. Benchmark sets the standard by which all others are measured.   Purchasing a wedding band can be both exciting and frustrating. A wedding band potentially becomes part of your daily wear for the rest of your life -some people ne... more
Diamond Buying Guide: How to Buy a 1 carat diamond
29 Oct 2012 02:32
Diamond Buying Guide: How to Buy a 1 carat diamond Every diamond is unique, and every person who sets out to buy a diamond or diamond engagement ring is unique as well. Some diamond buyers have their hearts set on genuine hearts and arrows diamonds (ideal cut diamonds with a hearts and arrows pattern visible when viewed through a special viewer). Others are looking for a matching pair of ideal round cut diamonds for a pair of custom earrings. Some are looking for round shape diamonds, others for loose diamonds i... more
Engagement Ring Trends in Austin Texas
30 Oct 2012 04:06
Engagement Ring Trends in Austin Texas   Austin has always been known as the Texas city that is nothing like the rest of Texas. “Keep Austin Weird,” proclaims the famous bumper sticker, and locals have aspired to do just that. Everything is different in Austin, and that applies to the engagement rings in Austin as much as any other product or purchase. Compared to the other engagement rings in Texas, engagement rings in Austin tend to be smaller, more simple, and more ethically and environmenta... more
Celebrities Flock to Fancy Shape Diamond Engagement Rings
30 Oct 2012 05:41
Celebrities Flock to Fancy Shape Diamond Engagement Rings If you’re one of those people who always click on the headline that says “See Her Celebrity Engagement Ring Here!” and whose eyes always skim the giant celebrity engagement rings on the cover of the supermarket-checkout-aisle tabloids, you’ve probably noticed a recent trend among those celebrity diamond rings. More and more often, celebs and other high-profile women are choosing engagement rings with non-round diamonds. Shapes like e... more
Couture Engagement Rings Collection by Verragio
01 Nov 2012 03:28
Couture Engagement Rings Collection by Verragio Verragio Couture ENG-0410SR Verragio Cathedral Engagement Ring Of all the jewelry anyone will ever wear, there is one piece that is unquestionably the most cherished of all. The ring that every girl dreams of- the one she will keep on her finger for the rest of her life. Verragio Engagement Rings are designed to beautifully reflect individu... more
Masterwork Engagement Rings Collection by Ritani
02 Nov 2012 02:32
Masterwork Engagement Rings Collection by Ritani Ritani Masterwork Engagement Ring Intricate detail is featured throughout all the Ritani collections. Superbly crafted with diamond micro-pave as a featured design element, Ritani rings are nothing short of small works of art. But the art of designing engagement rings reveals itself not only in the detail of the ring but also the way in which the ring enriches the beauty of its center... more
Diamond Laser Inscription
02 Nov 2012 03:22
Diamond Laser Inscription Modern technology has provided the option of permanently marking diamonds in a very discreet way so that they can be identified quickly and conveniently. Diamond laser inscription is done using a very small and precise laser beam to lightly etch numbers, letters and even graphics on the girdle of the diamond. The laser inscription can be read using a jewelers’ loupe, but is not visible to the naked eye and does not impact the diamond’s quality or light performance.   Ev... more
Most Popular Diamond Jewelry in Houston
06 Nov 2012 01:51
Most Popular Diamond Jewelry in Houston      Whether you are looking for a funky pair of earrings to wear on vacation, a glamorous diamond bracelet for a black-tie affair, or simple stud earrings for everyday errands, you would be surprised to find out how easy it is to find jewelry and even engagement rings in Houston. Select Your Diamond  While Houston may not have an international reputation for fine jewelry shopping the way Los Angeles, New York, Paris and London do, it is still far... more
Decided to buy diamond and setting separately? Pros and Cons
06 Nov 2012 03:16
Decided to buy diamond and setting separately? Pros and Cons There are many aspects to consider when shopping for an engagement ring. One of those is the decision of whether or not to buy your diamond and setting separately. What are the advantages of buying the diamond separate from the setting? What are the disadvantages? What will be the deciding factor for you? After all, this is going to be both an important and sentimental purchase that deserves serious consideration. And your intended will appreciate the th... more
10 Diamond District Shopping DOs and DON’Ts
06 Nov 2012 03:58
10 Diamond District Shopping DOs and DON’Ts Anyone who has every tried to shop for loose diamonds or an engagement ring in New York’s famed Diamond District knows that it can be overwhelming, frustrating and intimidating, as well as an amazing place to shop and browse in the most highly concentrated district of diamonds and diamond jewelry in the world. The Diamond District, occupying hardly more than one square block of space on 47th and 48th street in Manhattan, is home to a whopping 2,600 diamond a... more
Sapphire - Something Blue... and a whole lot more
19 Nov 2012 01:36
Sapphire - Something Blue... and a whole lot more The gemstone we call Sapphire is the mineral Corundum. It comes in all colors of the rainbow. Sapphires come in vivid pinks and yellows and pastel colors of every hue.  Colorless sapphires are often used as diamond simulants, especially for accent stones for customers who prefer natural gemstones. Sometimes multiple colors occur in the same crystal and these are referred to in the trade as “Parti-Colors”.     Most sapphir... more
Engagement ring shopping on a college student budget
21 Nov 2012 02:15
Engagement ring shopping on a college student budget   So you’re right in the middle of getting your college education and you meet the person of your dreams. Considering the rising cost of tuition, fees, living expenses and all that’s associated, the idea of engagement ring shopping seems daunting at best. With student loans looming in your future, the logic and feasibility of committing to the expenses associated with diamond engagement rings can be quite intimidating. Show all Engagement Ring... more
Endless Love Engagement Rings Collection by Ritani
21 Nov 2012 02:48
Endless Love Engagement Rings Collection by Ritani Ritani Engagement Rings An engagement ring is the most important piece of jewelry a woman will wear. It’s not just a sparkly accessory for her everyday attire, but a constant reminder of your unending love and commitment for the rest of your lives. Ritani engagement rings are designed to represent this undying love and affection shared between each and every couple. Show all... more
Venetian Engagement Rings Collection by Verragio
22 Nov 2012 03:11
Venetian Engagement Rings Collection by Verragio Verragio Venetian Collection AFN-5005CU The Venetian Collection of Verragio Engagement Rings is quite unique and extraordinary. They offer self customization by allowing you to select a particular look for the bottom portion (shank) of the ring. It’s like getting a custom ring specifically suited for your individual taste and style. Verragio Venetian Collection rings are availa... more
Diamond Fluorescence - Good or Bad?
29 Nov 2012 01:33
Diamond Fluorescence - Good or Bad? Diamond Fluorescence The answer is both… or neither. What is fluorescence in a diamond? When exposed to invisible ultraviolet (UV) light, many diamonds temporarily     luminesce, emitting visible light of different colors and different strengths. Sunlight and  indoor fluorescent lights  contain varying amounts of UV radiation. A significant percentage of... more
AGSL Diamond Clarity Grading
04 Dec 2012 04:03
Diamond Clarity Grading - The AGSL Way *The following article is part of a series written in collaboration with the American Gem Society Laboratories. Special thanks to Alethea Inns, C.G., Director of Diamond Grading at AGSL for her technical contributions.   Diamond clarity grading involves assessing how readily visible the inclusions are in a diamond and accounting for an extensive list of potential variables including the size, number, type, location and relief of its inclusions. At the America... more
Parisian Engagement Rings Collection by Verragio
05 Dec 2012 02:27
Parisian Engagement Rings Collection by Verragio Verragio PAR-3064P Engagement Ring Built with only the finest quality materials and superb craftsman- ship, Verragio engagement rings continue to climb their way to the top of the designer world. Verragio rings are made to showcase their center stone, capturing the very essence of each unique diamond. A passion for creativity and immaculate craftsmanship is evident throughout each Ver... more
Whiteflash Verragio Pinterest Contest Terms & Conditions
07 Dec 2012 08:52
The information you provide will only be used by Whiteflash Inc. for ordinary business purposes and its third-party vendor who is administering this contest. The information you provide will not be disclosed to any other third parties. By entering this contest, you hereby release Pinterest from any and all liability arising from this contest.   1. NO PURCHASE NECESSARY TO ENTER OR TO WIN. A PURCHASE WILL NOT INCREASE YOUR ODDS OF WINNING. ALL FEDERAL, STATE, LOCAL AND MUNICIPAL LAWS AND REGULATIONS APPLY. VO... more
Pin It To Win It – Verragio Engagement Ring Pinterest Giveaway with Whiteflash
07 Dec 2012 09:13
Pin It To Win It – Verragio Engagement Ring Pinterest Giveaway with Whiteflash Pinning images on Pinterest is a popular and fun way to share common interests with millions of your closest friends. Now imagine if, just by pinning, you were able to win a Verragio Engagement Ring worth $2500.  That would certainly make the holidays bright! People love to see the passion and creativity that are put into Pinterest Boards.  This December let everyone see your vision of the perfect holiday wedding and... more
Modern Engagement Rings Collection by Ritani
11 Dec 2012 01:32
Modern Engagement Rings Collection by Ritani Ritani Modern Engagement Ring The Modern Collection of Ritani engagement rings feature a variety of themes that reflect the beautifully eclectic taste of the designer. Modern engagement rings feature unique and sophisticated design motifs with a romantic and modern twist. Ritani rings are all exquisitely detailed and versatile. The designer brilliantly created them to be heirloom quality,... more
GIA Ex vs AGS Ideal
14 Dec 2012 01:59
GIA Ex vs AGS Ideal Of the diamond “4 C’s”, diamond cut quality is considered by experts to be the most important. Defects in cut quality will result in diminished light performance. And after all, it is brilliance, fire and scintillation that make diamonds beautiful. Thus the debate between GIA Ex and AGS Ideal is one worth exploring. Select Your Diamond  GIA  and AGSL are the two most important gemological laboratories and both do cut quality analysis on diamonds. The American Gem S... more
Is EGL certification as good as AGS or GIA?
18 Dec 2012 01:22
Is EGL certification as good as AGS or GIA? From a standpoint of accuracy and consistency, the consensus of the experts is that EGL certification is not as reliable as diamond certification done by AGS or GIA. As a result, diamonds marketed with EGL reports are significantly discounted relative to diamonds with reports from AGS Laboratories (AGSL) and GIA.   Diamond certification is part science and part practiced skill, but it is also a business. There appears to be a fundamental business reason that EGL r... more
The Ritani Setting Engagement Rings Collection by Ritani
27 Dec 2012 03:37
The Ritani Setting Engagement Rings Collection by Ritani Recognized as one of the most sought after designers in the wedding ring industry, Ritani engagement rings capture the very essence of the love and emotion which they signify. Each handcrafted, individual work of art lends an aura of elegance and confidence of the woman who wears it. Ritani continually strives to produce the most unique and alluring engagement rings on the market. ... more
Whiteflash 2013 Calendar
Whiteflash 2013 Calendar     We are pleased to present the Whiteflash 2013 Calendar. It is an annual labor of love produced by the Whiteflash photography department as a tribute to and for the enjoyment of our wonderful customers.   This year’s cover design is inspired by the international Art Nouveau movement that swept through the decorative arts and architecture circles from the late 19th and into the early 20th century. Visually it was characterized by organic, flowing lines and form... more
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