We are sometimes asked how Whiteflash A CUT ABOVE® diamonds perform on machines used by merchants as selling aids. The most popular of these is Brilliancescope; in use by several mall jewelry chain stores.

* How do Whiteflash A CUT ABOVE® diamonds perform on GemEx’s BrillianceScope?

They achieve the highest ratings. We had the BrillianceScope at Whiteflash for a trial period and measured 50 diamonds. The results were ideal, and we enjoyed analyzing the machine.

[ Click to see reports for all 50 diamonds measured in the trial.]

* Why don’t you use it now?

BrillianceScope was invented as a selling tool (link) for commercial jewelry chains.  As tempting as the use of such tools may be, we use only lab-approved methods that don't require a subscription fee.  Experts at both major labs and members of the science community have tested and rejected BrillianceScope. Although our diamonds earn its highest ratings, we endorse only tools developed for science and respected by leaders in the trade.

* Should I base decisions on GemEx?

Your eyes are more reliable.  Diamonds of equal appeal score differently on BrillianceScope according to what fits the programmed mechanical metric.  The most attractive diamond for you may not return the ‘highest’ score. In that sense BrillianceScope is a beauty contest with judges who may not agree with your tastes. We found that it will separate high performers from average performers, but it cannot be used to make decisions between closely-matched diamonds.

* What about ISEE2 and Imagem?

These devices also favor a specific ‘look’ according to their programming. A diamond run on all three machines can return different results.

* Do you condemn use of BrillianceScope?

No. We don't condemn ISEE2 or Imagem either. We are willing to send our diamonds to independent appraisers who use such machines in-context, not as selling aids.

* What do you recommend to demonstrate light performance?

Since the 1980s reflector images showing angular spectrum (ASET) have been used as indicators of performance quality. They are natural, objective, standardized, and in-use by the strictest cut-grading lab and the most qualified professional appraisers in the country.  The American Gem Society's Ideal cut grade is based on ASET; developed for science by research gemologists.

Whiteflash A Cut Above Quality

Top performance is a function of the Whiteflash A CUT ABOVE® brand.  Every Whiteflash  A CUT ABOVE® is cut on the same factory floor to a strict range of measurements at the heart of the most proven performance parameters. Upon arrival at Whiteflash they are required to pass their designer’s personal evaluation and inspection for highest levels of diamond beauty. We use the world’s most advanced grading laboratory, complete measurement reports and tools endorsed by proven science to confirm them as top performers. Every A CUT ABOVE® must earn the ‘Ideal’ grade in light performance, proportions & finish. Whiteflash's demanding personal requirements eclipse even their AGS pedigree.

Every Whiteflash A CUT ABOVE® diamond is well within the top 1% of the world’s cut quality thanks to the strict controls in place at Whiteflash.  Another machine would be redundant and add cost to our clients’ purchases.

In the future we may adopt further trade-endorsed methods to demonstrate light performance. For now, our philosophy is to use accepted science to determine overall performance.  Reputable authorities concur:  Human experts are better equipped to assist clients with decisions of taste.  This philosophy is how we have set the standard in our market.