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Certified Diamond - Whiteflash Categories


The top two Whiteflash in-house categories can accurately be described as “The Best” and “The Best of the Best” in terms of all–important cut quality.


Our A CUT ABOVE® brand is a globally recognized Super Ideal and consists of both round and princess cut diamonds.  Rounds are cut to a narrow subset of AGS Ideal specifications and feature perfect Hearts and Arrows patterning and Optical Symmetry. Hearts and Arrows images are posted to the website for all A CUT ABOVE® Round Super Ideal Diamonds. A CUT ABOVE® Princess diamonds are screened for any issues that may compromise light performance or durability.  Because the precise facet configuration of the princess can vary, expert visual evaluation further ensures superb aesthetics.


In order to achieve the A CUT ABOVE® designation, a diamond must first receive the coveted Platinum Triple Ideal certificate from the American Gem Society Laboratory (AGSL) - the ultimate cut quality pedigree from the most stringent gemological laboratory in the world.  In addition, candidates for the A CUT ABOVE® brand must pass a host of additional evaluations including light performance imaging tests and physical examinations by a panel of Whiteflash gemologists.  


All A CUT ABOVE® diamonds are AGS Ideals, but not all AGS Ideals are A CUT ABOVE®.  It is estimated that less than one out of ten AGS Ideals will rise to the level of A CUT ABOVE®, considered to be The Most Visually Balanced Diamond in the World®.


Expert Selection
The second category of Whiteflash in-house diamonds is Expert Selection which includes top quality AGS and GIA certified diamonds in various shapes.  Rounds in this category must be either AGS Ideal or GIA Triple Excellent, the two highest grades for cut quality of the two most respected gemological laboratories in the world.  In addition, Expert Selection round diamonds must display distinct Hearts and Arrows patterning.  While not as stringent as the requirements for A CUT ABOVE®, the Hearts and Arrows pattern of Expert Selection diamonds must be within a range sold by the better merchants in the diamond industry. *Hearts and Arrows images of Expert Selection diamonds are available by request.


Premium Select
You will also find round AGS Ideals and GIA Triple Excellent among the diamonds in our third in-house category- the value oriented Premium Select- although these diamonds may not have distinct Hearts and Arrows patterning.


All diamonds in our A CUT ABOVE®, Expert Selection and Premium Select categories are in-stock and available. They are displayed along with extensive gemological information including the laboratory report, and augmented by actual magnified pictures of the diamond as well as a variety of light performance imaging.


Virtual Selection
In addition to our three in-house categories of diamonds above, we provide access to the entire global market through our Virtual Selection category.  This category consists of a large pool of diamonds representing the aggregated inventories of dozens of manufacturers and dealers that Whiteflash works closely with. We receive daily updates and post those diamonds to our website with the information that is available. In addition to the diamonds listed in this category, we can access tens of thousands of diamonds not posted to our website. As part of our comprehensive Virtual Selection service, we locate and advise on these Virtual Inventory items and can make arrangements for the diamonds to be brought in to Whiteflash for our full gemological work up. Whether you buy a diamond from our own inventory or one from one of our worldwide suppliers, as part of our value proposition you will always receive the benefit of our entire quality control system including gemological verification and evaluation with light performance imaging.



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    Telephone 1-877-612-6770
    Outside USA 1-832-252-6770
    2150 Town Square Pl
    Sugar Land,
    TX 77479 USA
    Winner of the 2015 BBB Pinnacle Award
    Best Jeweler in Houston, Texas

Welcome to Whiteflash!

We cordially invite our Houston area clients to visit our beautiful boutique style showroom for a very special experience. Come see our A CUT ABOVE® diamonds and designer engagement rings in person and meet our friendly and knowledgeable staff of jewelry professionals.

Book your appointment now by visiting our Showroom Page where you can schedule your visit and learn more about the special venue we have created for our Houston area clients