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Whiteflash News

Fire Up Your Hearts: A CUT ABOVE® Diamonds on the Scene   By all accounts Hearts on Fire* brand diamonds are beautiful. They are ideal cut for excellent light performance. As the market has become more educated about the importance of diamond cut quality there is much more demand for ideal cut diamonds. There are tons of diamonds in the market that have the potential for outstanding brilliance, fire and sparkle, but they are simply not cut as well as they could be. The reason- it costs more to cut ideal diamonds.   Today the demand for ideal cuts is growing and the market i... more  
ASET – The Diamond Evaluation Tool – Simple and Powerful     Of all the diamond instruments and analytical devices on the market today possibly the most valuable is the ASET (Angular Spectrum Evaluation Tool). It is simple in concept, easy to use and to understand, and forms the graphical portion of the sophisticated light performance grading system used by the American Gem Society and its Laboratory. The cut quality analysis performed by the AGSL is widely considered to be the most compreh... more
14 Feb 2012 04:41
Grammy’s Jewelry Report : Who Rocked the Bling on Music’s Biggest Night?   Unlike the Oscars, the Golden Globes, or even the Emmys, the Grammys are the one awards show dedicated to the most over-the-top, extreme red carpet looks as modeled by all the hottest names in music. So rather than seeing the tame, restrained diamond jewelry looks we are likely to see at the Oscars in a few weeks, we were treated to the bold, the brash and the unapologetically beautiful. Let’s take a look at some o... more
14 Feb 2012 04:17
Diamond Loose or Mounted – Pros and Cons - What’s better Q: I am getting ready to propose to my longtime girlfriend. I really want to be able to pop the question the traditional way—with a ring in a box—but I know she would really want to be able to choose her own ring; she has very unique taste. On the other hand, I know how much she loves the traditional surprise proposal. What can I do to give her that traditional romantic proposal—champagne, getting down on one knee, all that&mda... more
13 Feb 2012 02:26
How to Sell a Diamond      Whiteflash is quite well known for our lifetime trade-up benefit and buyback guarantees. We buy back the diamonds we have sold under those benefit policies on a regular basis. But we do not buy diamonds or jewelry from the public at large.     So the question is, where to sell jewelry that you did not buy from us, or is not covered under one of our benefits?    There are a number of avenues available for individuals selling gold, di... more
06 Feb 2012 03:14
Top 10 Valentine’s Day Gift Ideas     This year, show the special woman in your life that it is not just another February 14th by pulling out all the stops come Valentine’s Day. That means breakfast in bed, roses delivered to the office, romantic dinner in, and the kind of present that usually comes in a small velvet box. Diamonds are a girl’s best Valentine’s Day gift, and there is simply no better way to say, “I love you”.     Here are the top ten Va... more
06 Feb 2012 02:25
Last Minute Valentine’s Day Gift Ideas     With Valentine’s Day right around the corner, men across the country are scratching their heads and searching the Web, trying to find that one perfect Valentine’s Day gift for the special woman in their lives. But if you are trying to impress your girlfriend, wife, or fiancée with an extra-special gift this Valentine’s, there’ no need to worry or stress. A pair of diamond earrings is the one sure-fire Valentine’s Day... more
Whiteflash Inc, international retailer of ideal diamonds and fine bridal jewelry, announced today the addition of two perfectly matched, perfect color and clarity (D IF) one carat diamonds to their already impressive inventory of ideal and super ideal diamonds.   D IF diamonds (perfect color and internally flawless) are exceedingly scarce. Perfectly matched one carat certified AGS ideal diamonds are phenomenally rare. The fact that they are A CUT ABOVE® Super Ideal Diamonds makes them virt... more
01 Feb 2012 04:10
Fashion Designer’s Jewelry – Fashion Creators Jewelry Trends While some jewelry pieces—the pearl necklace, the wedding band, and the diamond stud earrings, to name a few—will be around forever, there are always times when a well-dressed woman needs a more trendy piece of jewelry. Fashion designer’s jewelry, especially jewelry pieces from fashion houses known for haute couture and trend-setting ready-to-wear collections, can suit this need perfectly. These jewelry trends work with exi... more
31 Jan 2012 07:17
SAG Awards Red Carpet Jewelry Roundup   Someone must have sent a memo throughout Hollywood before the SAG Awards last night. “Leave all those heavy statement necklaces at home,” this super-secret memo must have read. “Take all the bracelets you own and wear them. All at once.” How else can we explain the extraordinarily strong presence of statement-making bracelets, bangles and cuffs on last night’s red carpet? All in all, we counted 33 celebrities with fabulous diamond, gold a... more
The Perfect Pair of Perfect Diamonds     Ultimate Perfection Meets Ultimate Precision   It boggles the mind to try to estimate the rarity of this pair of world class gems. The old adage “one in a million” would be way too conservative!   Two absolutely perfect AGS certified diamonds: Both D color and Internally Flawless, both perfectly crafted A CUT ABOVE® Super Ideals, and each one weighing 1.06ct   1.06 ct D IF A CUT ABOVE®  AGS-104045... more
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