By Ashley Bailey
Screams pierced the air as finalists were chosen to “Dig for Diamonds” inside wedding cakes, as part of a radio promotion celebrating The Wedding Bells, a new FOX series from producer David E. Kelley.
Dressed in veils and nuptial white T-shirts, hundreds of diamond seekers gathered in 30 cities across the USA for the opportunity to find rings inside wedding cakes. 35 exquisite rings, including a three carat masterpiece from Whiteflash's signature line of visually balanced Whiteflash A Cut Above diamonds, were provided by online boutique Whiteflash.com, the exclusive jewelry partner of FOX’s The Wedding Bells “Dig for Diamonds” promotion.
Hopeful contestants received veils, shirts, gifts and sealed bridal “invitations” on a first-come, first-served basis. Sponsors and radio personalities at event sites provided refreshments and entertainment to the gathering crowds until it was time for the ladies-in-waiting (and even some veiled gentlemen) to open the envelopes.
The excited finalists lined up behind wedding cakes and, with onlookers shouting encouragement, dug enthusiastically to see who would claim the ultimate prize. Cheers erupted for each site's winner, who received a diamond engagement ring valued at over $5000. Other finalists received gifts from event sponsors.
Scenes from the Dallas, Texas, “Dig for Diamonds” promotion, hosted by 106.1 Kiss-FM (KHKS) and Cruz.
The new series, from the acclaimed producers of Ally McBeal, Boston Legal and The Practice, is a romantic ‘dramedy’ about a family-owned wedding planning business. The Wedding Bells will air on FOX Fridays at 9/8c.
See also: Princess Cut Diamonds