Shopping Cart (0)
My Diamonds (0)
My Jewelry (0)
My Diamond Pairs (0)
Last Visited Products
By  , Monday, June 18, 2007


EGL USA is introducing a new “360 º Diamond Report Service" available in July of this year. It will feature light performance as a new EGL measure for overall diamond quality. The new service was developed utilizing ImaGem’s light performance technology.

The lab will be assigning a new overall grade for each diamond called the Diamond’s Natural Attraction, or DNA. It will be made of twelve elements relating to cut, proportion, light performance and polish & symmetry, or finish.

Mitch Jakubovic, director of EGL USA says “Today’s retailers and consumers are increasingly savvy. This new report goes beyond any evaluation available before. It accounts for the fire and magic of each stone, enabling retailers and consumers, whether shopping in a store or online, to have complete confidence in their purchases."


For more specific questions ask our experts
Live chat by BoldChat

Continue shopping at

  • Follow Us
  • Sign up for our Newsletter:
    Whiteflash rating :
    4.80 Rating based on 4268 reviews. Read all testimonials
  • Contact Us
    Give us feedback Give us feedback
    Telephone 1-877-612-6770
    Outside USA 1-832-252-6770
    2150 Town Square Pl
    Sugar Land,
    TX 77479 USA
    Winner of the 2015 BBB Pinnacle Award
    Best Jeweler in Houston, Texas

Welcome to Whiteflash!

We cordially invite our Houston area clients to visit our beautiful boutique style showroom for a very special experience. Come see our A CUT ABOVE® diamonds and designer engagement rings in person and meet our friendly and knowledgeable staff of jewelry professionals.

Book your appointment now by visiting our Showroom Page where you can schedule your visit and learn more about the special venue we have created for our Houston area clients