Holiday Sparkles Ship Free at Whiteflash
By Ashley Bailey
, Monday, December 13, 2010 9:02 AM
It’s a scary time out there: unemployment is still rampant, the stock market isn’t quite what it should be, and real estate is still not quite out of the slump. And yet, life goes on. The holidays are almost here, and spring weddings are rapidly approaching. A struggling economy doesn’t mean that people cut out important sentimental gifts like holiday presents and engagement rings, but it does mean that they tend to be savvier about how they get them.

Black Jewelry Box
According to a new report by Stamps.com, the leading online provider of USPS postage, an offer of free shipping is the single best way for a company to draw hesitant shoppers. 64% of shoppers surveyed said that free shipping is a strong draw for them when it comes to shopping online, and many online retailers are heavily promoting their free shipping offers to attract these consumers. Walmart.com, for example, is offering free shipping with no minimum purchase this holiday season, meaning that you can literally order a box of pencils and have it delivered to your doorstep for free.
Whiteflash.com has long understood the importance of free shipping, especially on a major purchase like an engagement ring or a holiday jewelry gift. That’s why they free overnight shipping to the US and Canada via Insured FedEx. This isn’t just a holiday promotion, however—all their jewelry, always, ships free.

Understanding the hesitation some people have about buying jewelry online, Whiteflash offers a thirty-day return policy, in case you don’t fall in love with your necklace or ring as soon as you open the box. Despite this policy, which most online retailers do not match, Whiteflash CEO Debi Wexler points out that few customers take advantage of it. They are just too happy with their purchases to give them up.

Engagement rings ninety ct vs seven and a half ct
But no matter how much you love your engagement ring now, and chances are you will, styles can change, and your taste and budget may increase as time goes by. That’s why Whiteflash offers a Lifetime Upgrade policy that is considered one of the best in the industry. Simply put, if you purchase a Whiteflash “A Cut Above” super-ideal or Expert Selection ideal diamond, you can trade it in at any time and apply the full purchase price towards a diamond of equal or greater value. No minimum upgrades, no expiration date, no depreciation. Lifetime Upgrade may be available for Premium Select diamonds as well, depending on the stone.

Princess Cut Diamond Engagement Ring
Of course, the diamond must be undamaged and accompanied by the original certificate, and the customer is responsible for the cost of setting the new stone. But just imagine being able to turn the modest ring of today into the glamorous ring of your dreams in only a few years! In a time of financial insecurity, it is comforting to know that you can make the responsible choice of buying a diamond you can comfortably afford, without giving up on the dream of a much more spectacular stone when the economy gets back on its feet.
So despite layoffs, foreclosures, and wobbly investments, life goes on, and with life, and love, all the little sparkly things we use to mark those most important occasions in our lives. And a little free shipping never hurt.
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