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Various characteristics of diamonds are graded and categorized by the diamond industry. Learning about diamonds is first learning about the "four C's" of diamonds which are considered the most important grades and categories:

  • Cut
  • Clarity
  • Color
  • Carat Weight

These are the criteria jewelers use when grading diamonds, and they're the ones you will need to understand to buy the right diamond for you


Cut is probably the most important, and most challenging, of the four Cs to understand. The brilliance of a diamond depends heavily on cut.


Most diamonds contain some inner flaws, or inclusions, that occur during the formation process. The visibility, number and size of these inclusions determine what is called the clarity of a diamond. Diamonds that are clear create more brilliance, and thus are more highly prized, and priced.


Colorless diamond are the most desirable since they allow the most refraction of light (sparkle). Off white diamonds absorb light, inhibiting brilliance.

Carat Weight

A carat is the unit by which a diamond is measured. Becasue large diamonds are found less commonly than small diamonds, the price of a diamond rises exponentionaly to its size.

Here are a few engagement rings from Whiteflash featured on Spike TV


Platinum Halo Prong Diamond Ring with approx. .35 ctw Whiteflash A Cut Above diamonds and .76 ctw E SI2 A Cut Above Diamond center stone

Suggested Retail Price: Setting - $1,995; Diamond - $3,332; Total - $5,317


18K White Gold Bead Set Diamond Engagement Ring with .20cts WF A Cut Above diamonds in band set with .76 H IF Whiteflash A Cut Above 'Hearts and Arrows' diamonds.

Suggested Retail Price: Setting - $995; Diamond center stone - $4,389; Total $5,384


Platinum "Legato" Sleek Line Solitaire Engagement Ring set with 1.205ct F IF WhiteflashA Cut Above 'Hearts and Arrows' diamond.

Suggested Retail Price: Setting - $1,175; Diamond center stone - $21,957; Total $23,132


U-Prong "Champaigne' Diamond Engagement Ring set with 2.00 ct E VS2 Whiteflash A Cut Above 'Hearts and Arrows' Diamond

Suggested Retail Price: Setting - $2,400; Diamond center stone - $42,500; Total - $44,900

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    Telephone 1-877-612-6770
    Outside USA 1-832-252-6770
    2150 Town Square Pl
    Sugar Land,
    TX 77479 USA
    Winner of the 2015 BBB Pinnacle Award
    Best Jeweler in Houston, Texas

Welcome to Whiteflash!

We cordially invite our Houston area clients to visit our beautiful boutique style showroom for a very special experience. Come see our A CUT ABOVE® diamonds and designer engagement rings in person and meet our friendly and knowledgeable staff of jewelry professionals.

Book your appointment now by visiting our Showroom Page where you can schedule your visit and learn more about the special venue we have created for our Houston area clients