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Whiteflash.com, a premier online diamond e-tailer, made its own “star-studded” debut at this year’s “Red Carpet Platinum Jewelry Preview Suite” for the 58th Annual Emmy Awards. Sponsored by Platinum Guild International (PGI), the suite attracted top celebrities, such as Debra Messing, Jane Kaczmarek, Judy Reyes (Scrubs) and Angela Kinsey (The Office), as well as stylists and agents who viewed jewelry from Whiteflash and other platinum jewelry brands for red carpet appearances.

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Madison Michelle of TV Guide's "Backstage at the Emmys"

“Awards season and red carpet events are one of the most important vehicles to gain international media coverage for a jewelry brand,” said Debi Wexler, CEO of Whiteflash.com. “This year, we were delighted to partner with Platinum Guild International to show our red carpet jewelry collection for the Emmy Awards.”

This represented the first time that Whiteflash participated in an Emmy styling suite. In order to make an impact on the discerning Hollywood set, Whiteflash and Platinum Guild International selected four one-of-a-kind pieces to display at the suite, as follows:

  • A stunning 15.27 carat spessartite garnet and Whiteflash A CUT ABOVE® diamond platinum melee pendant on a platinum chain, worth $28,000.00
  • A brilliant pair of Whiteflash logo earrings featuring two 5.74 carat princess cut Whiteflash A CUT ABOVE® diamonds in platinum settings, worth $325,758.00
  • A radiant 6.03 carat pink sapphire and WhiteflashA CUT ABOVE® diamond platinum cocktail ring, worth $35,000.00
  • A breathtaking 7.52 carat Whiteflash A CUT ABOVE® diamond half bezel platinum pendant on platinum chain, worth $278,000.00

The lucky wearer of two Whiteflash pieces on the red carpet was TV Guide reporter Madison Michele, famous for her witty banter on and off the red carpet. Madison wore the Whiteflash logo earrings as well as the half diamond bezel carat pendant, totaling over 13 carats and $600,000 worth of jewelry.

Marjorie Andrade
Marjorie Andrade (with George Benckenstein and John Pollard of Whiteflash.com)

Marjorie Andrade: Supermodel, Actress and UN Goodwill Ambassador for Brazil wearing Whiteflash.com exclusive Alpha Omega centerpiece.

The Platinum GuildLos Angeles, CA  – From hair pins and large hoop earrings to bangles and candy-colored toe rings, the world’s hottest television stars sparkled in millions of dollars worth of pure Diamond and Platinum bling at the 58th Annual Primetime Emmy Awards. Jewelry and style expert Michael O’Connor notes that “similar to top fashion magazine and runway trends this fall, celebrities are choosing either very colorful and whimsical pieces of jewelry or classic white diamonds all set in Platinum on the red carpet to showcase their glamorous side.” O’Connor adds that “A-listers choose Platinum jewelry because it holds their gemstones more securely than any other metal and makes their diamonds sparkle from afar.” - The Platinum Guild

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