"Lord of the Online Rings"

 Excerpts from Clicks & Stones -- by Sean O'Neill
 Kiplinger's Personal Finance Magazine, Feb. 2006

 

 "Best E-Tailers"

For custom work, Whiteflash.com is the lord of the online rings. Unlike many e-tailers, Whiteflash customizes nearly half its jewelry. Kevin Dolorico, a Web operations analyst in New York City, exchanged designs by e-mail with Whiteflash when he was shopping for an engagement ring last spring. Dolorico wanted a ring that combined the head from one standard setting with the shank of another. Whiteflash nestled a 1.34-carat diamond that graded good but not flawless in Dolorico’s ideal setting. His fiancée, Janelle De Rivera, was dazzled, and he was pleased with roughly $6,000 price. When he asked a gemologist to appraise the ring’s value, he was told that an equivalent piece from a local jeweler would cost about $9,000.
  
For loose stones and standard settings, Whiteflash offers a full refund ten days from receipt for any reason----including if you propose and she turns you down.
  
Whiteflash trumps brick-and-mortar jewelers on price, and it offers a trade-up program that Blue Nile and most other online rivals don’t match: Swap your rock for a higher-priced one at any time, paying the difference between your new diamond and your trade-in.

 

For more see Full Kiplinger's Article.  


ABOUT KIPLINGER'S MAGAZINE
  
Kiplinger was the 2002 recipient of the American Business Ethics Award for small businesses.  For eight decades, the Kiplinger organization has led the way in personal finance and business forecasting.  Founded in 1920 by W.M. Kiplinger, the company developed one of the nation's first successful newsletters in modern times. The Kiplinger Letter, launched in 1923, remains the longest continually published newsletter in the United States

 

 

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