By Ashley Bailey
The recent 51st San Francisco International Film Festival (SFIFF), which took place April 24 through May 8, 2008, brought audiences 177 films from 49 countries in 38 languages. Bringing the best of world cinema to Bay Area audiences, the Festival also boasted red carpet world premiers, sensational parties, award presentations, tributes and post-screening to more than 80,000 film lovers and hundreds of filmmakers, journalists and film industry professionals from around the world.
In good company with title and premiere sponsors like Vanity Fair, Wells Fargo, Nordstrom and BMW, WhiteFlash.com, the internet's premiere diamond jewelry retailer, made its debut at the Festival with their Eye Candy® Media partnership which ran in San Francisco’s bustling Embarcadero Center. A new WhiteFlash.com mini commercial specifically created for the event, played on the Festival’s main informational screen located in the heart of San Francisco’s busy business district. The spot ran continuously across the jumbo screen introducing audiences to the brand’s wide range of fine diamond jewelry and accessories.
Drawing celebs like Warren Beatty, Maria Bello, Mira Sorvino and popular television actor Jason Lee from “My Name is Earl”, the oldest film festival in America brought together an eclectic mix of power-hitters who are setting the trends and breaking down boundaries within the international motion picture industry.
Much like WhiteFlash.com’s charitable initiative spirit as seen in their specialty Dreams of Africa Collection (www.DreamsofAfrica.org) and newly launched AWEAR kid’s jewelry line, the Festival’s organizers San Francisco Film Society, is a nonprofit arts and education organization dedicated to celebrating the world of film and media.
No stranger to red carpet events and Hollywood premiers, WhiteFlash.com has dressed many notable celebrities such as Jessica Alba, Jessica Simpson, Elizabeth Banks, Lindsay Lohan and Adrianne Curry. Also recently involved with promotions surrounding some of Hollywood’s top flicks like Definitely Maybe, Good Luck Chuck and Waitress, WhiteFlash.com is a favorite with tinsel town’s trendsetters.