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Shopping for Diamonds in New York and Houston

By  , Monday, February 21, 2011

As we've all heard through the years, the best place to shop for diamond jewelry is the Big Apple - New York City. The New York jewelry scene has practically every style and manifestation of wearable art, from the handmade earrings of the Brooklyn Flea to the world-class exclusivity and opulence of Fifth Avenue boutiques. Diamond experts score deals from the wholesalers and importers of the Diamond District, while people looking for a more refined shopping experience can turn to the expertise of discreet, age-old jewelry design houses like Verdura.


pink flower and engagement ring

Finding the perfect diamond and engagement ring setting is an art form to the experienced New York shopper


But for those diamond jewelry seekers looking for a new experience, the up-and-coming Houston jewelry market has much to offer. Jewelry stores in Houston are the South's answer to the diamond mecca that is New York. High-end prestige designers, like David Yurman, Bvlgari and Tiffany and Co. have made a comfortable home in Houston’s Galleria mall, attracting the well-heeled shoppers that are looking for a metropolitan shopping experience right at home.

“The Houston jewelry scene has come a long way since the days when it was all turquoise and silver and and other touristy stuff,” says Debi Wexler, CEO of Whiteflash Ideal Diamonds and Fine Jewelry, an online diamond retailer with headquarters and showroom in Sugar Land. “For the first time, the jewelry stores in Houston really do measure up to their counterparts in New York.”



Super Ideal Diamonds - Round Hearts and Arrows and Ideal Princess


As the saying goes, they make things bigger in Texas - and better too. Diamonds are no exception.  A CUT ABOVE Super Ideal diamonds are considered by experts the world over to be among the finest diamonds on the planet.  And they are available exclusively at Whiteflash.

“We were initially a pure play e-commerce diamond diamond retailer,” says Wexler, whose company has been named “Lord of the Online Rings” by the prestigious Kiplinger’s magazine. “But we built a bricks and mortar store in beautiful Sugar Land Towne Square  to serve our growing local clientelle and now we are fully 'bricks and clicks'.” 

While many people love the excitment of shopping in New York with its rich history and palpable hustle and bustle, many shoppers like the down-home courtesy and hospitality they find doing business in Houston.  It's definitley a more laid back experience.  And when shopping for something as important as a diamond, many people appreciate being able to take their time and enjoy pressure-free environment.




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    Telephone 1-877-612-6770
    Outside USA 1-832-252-6770
    2150 Town Square Pl
    Sugar Land,
    TX 77479 USA
    Winner of the 2015 BBB Pinnacle Award
    Best Jeweler in Houston, Texas

Welcome to Whiteflash!

We cordially invite our Houston area clients to visit our beautiful boutique style showroom for a very special experience. Come see our A CUT ABOVE® diamonds and designer engagement rings in person and meet our friendly and knowledgeable staff of jewelry professionals.

Book your appointment now by visiting our Showroom Page where you can schedule your visit and learn more about the special venue we have created for our Houston area clients