Before internet sales existed, shoppers always viewed diamonds under blazing jewelry store lights. In many ways diamonds sold themselves. Grading reports to confirm pedigree were afterthoughts. On the internet, the opposite is true: The online shopper is offered confirmation of performance and pedigree before ever seeing the diamond live. It’s a complete reversal.
At Whiteflash we provide enough proof and documentation for you to make a completely confident buying decision before you see the premium diamond we are sending to you. Additionally, with our 10-day return policy there is no risk: You will have the diamond in your hands for enough time to compare it ‘live’ with any others, and/or to have it fully appraised.
Whiteflash Confirmation
Expert Selection diamonds are supported by:
- AGS or GIA Laboratory Grading Report
- Sarin Diamension Proportions Scan
- Ideal-Scope Photograph
- Diamond Photograph Magnified 40x
- Expert Analysis
- Free Independent Verification
- 100% Lifetime Trade-Up Guarantee
Whiteflash ACA Hearts & Arrows Diamonds also include:
- Guarantee of true optical symmetry meeting IDCC presentation criteria
Whiteflash diamonds are sent exclusively to the American Gem Society or Gemological Institute of America for grading. These are the world’s strictest and most reputable independent laboratories. Diamonds accompanied by their paperwork are more valuable than similarly graded diamonds from softer labs. Every Whiteflash ACA superideal Hearts & Arrows Diamond must earn the coveted AGS zero, or ‘Ideal’ grade, and is accompanied by their prestigious Diamond Quality Document
All diamonds in our inventory are accompanied by an onsite proportions scan. We perform this service as a complimentary verification of official measurements appearing on the AGS or GIA report. The Sarin DiaMension™ is used by every respected gemological laboratory in the world to efficiently and effectively grade thousands of diamonds a day. The DiaMension™ machine uses DiaVision™ software.
All diamonds in our inventory are photographed using a standardized ideal-scope system. An ideal-scope photograph creates a structured light environment and shows what areas of a diamond return light to the viewer’s eye and what areas do not. Our system utilizes the Ideal-scope RPS Tray and a 5000K color-corrected daylight backlighting source in a controlled studio. The Ideal-Scope was developed by Garry Holloway FGAA, DipDT, JAA Appraiser. As of 2005 the AGS is using a similar device for light performance assessment in its cut-grading system.
All diamonds in our inventory are photographed in a controlled studio using a standardized lighting environment at 40 power magnification. Our proprietary photographic technique allows assessment of natural face-up appearance far beyond normal vision, with focal depth that reveals detailed elements of the diamond’s facet construction.
* Please note: Diamonds are never seen at 40x magnification in jewelry stores unless a shopper is permitted to examine them under a microscope. Large computer monitors make this magnification even more exaggerated.
Performance can be predicted, but beauty cannot be defined by a set of numbers. When taste and opinion enter the equation there is no substitute for the eyes of a trusted expert. All diamonds, whether selected for inventory or specially sourced for our clients, are subject to expert analysis and approval. Senior Gemologist Bob Hoskins is a GIA Graduate Gemologist and was an AGS Certified Gemologist Appraiser of over 30 years, a past GIA Diamond Grader and past GIA colored stone instructor. Members of our team have been trained in GIA GG classes and are graduates of diamond grading courses. All told, our staff of experts has more than a combined century of experience in diamond design, cutting, grading, appraisal and professional education.
As an additional courtesy every purchase is inspected by an independent GIA Graduate Gemologist appraiser in the Houston area. A signed letter is issued to verify weight, color, clarity, laser inscriptions and setting details (if applicable), as well as an approximate retail value. This document is suitable for insurance in most cases, which we hope will be helpful to our customers. With the official grade from the AGS or GIA, detailed analysis by our in-house experts and this further check performed by the appraiser we have done everything in our power to document and authenticate the purchase.
* The letter of verification is intended as a courtesy, not as a substitute for a full third-party appraisal.
We believe so strongly in our diamonds that any Whiteflash diamond sold with an AGS or GIA grading report may be traded up by the buyer for a more expensive future purchase. The trade-up value will be for the full purchase amount of the original diamond. The diamond needs to be in its original undamaged condition and accompanied by its original certificate.
Whiteflash ACA Superideal Hearts & Arrows Diamonds Also Include:
Major labs do not grade Hearts & Arrows’ optical symmetry, but Whiteflash does. Our staff was selected to present grading standards for industry experts at the International Diamond Cut Conference in Moscow in April, 2004. Every Whiteflash ACA diamond is guaranteed to have H&A optical symmetry meeting the IDCC presentation criteria. It was hoped that laboratories and peers would make the decision to join us in promoting higher standards in the manufacturing and sales of H&A diamonds - but so far Whiteflash is the only seller to safeguard consumers with such a guarantee.
Our array of top cut grades, strict proportions, performance assessment, onsite expert analysis and verification are proof of highest quality. Mechanical light performance reports and deeper technical information are offered as interesting supplements, available to clients who request them - but should not be used to split hairs between closely matched diamonds.
Subtleties of beauty and taste in premium diamonds cannot be captured in mechanical terms. Numbers and scans give way to the eyes of a trusted expert and, more importantly, to the eyes of the one who will wear the diamond. To that end, the best confirmation of Whiteflash quality and service is proclaimed in the delighted testimonials of many thousands of satisfied clients who have built our reputation over the years.
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