I had a wonderful experience buying my wife's engagement ring online through Whiteflash.com. Buying online can be intimating, but Whiteflash did an amazing job easing my fears. First off, I choose them because their website is comprehensive and has thousands of diamonds to choose from and all the details each individual diamond and their certifications. When I was shopping for a ring I had limited conductivity as I was deployed. Their website allowed me to easily narrow down the diamond I wanted and the setting that I wanted. Because I could not call I emailed Whiteflash; they were very responsive and helpful. I was able to purchase the ring and send it to a third party (so I could retrieve when I got home) seamlessly. During the ring making process they sent me pictures of the ring and they even made a YouTube video of the ring being finished. Upon arrival of the ring, everything was professional packaged. Along with the ring came a professional certification and a third-party appraisal. Most of all, my then girlfriend, now wife, loved the ring! To this day (2+ years later) she gets 2-3 compliments a week on her ring. I could not have made a better choice and decision than buying a high quality diamond and professional setting online from Whiteflash.