I have been fortunate enough to have had two excellent experiences with Whiteflash and I'm sure that my wife is looking forward to many more. I was shopping for her engagement ring and was having difficulty finding exactly what I was looking for. I was searching through images in the internet when I discovered Whiteflash. I was able to find not only the exact diamond I wanted but also the perfect setting. Even better, the price far below anything I could find. The sales associate did an amazing job of answering questions and educating me about the process of purchasing a diamond online. She then sent me photos of the some of the stones that fit my requests. The photos were amazing a provided far more detail than anything I could see in a store. What?ˆ™s better, I was able to take my time and examine each stone without the pressure of being in the store. Once I made my selection, the ring was sent right away and I was able to pick it up the next day. It was exactly what I had wanted for my wife and I was thrilled. I've purchased other diamonds for her since then and always through Whiteflash. I have no doubt that I have discovered the best diamond retailer out there!