I recently bought a diamond engagement ring for my fianc?©e from WhiteFlash, and she and I are 100% satisfied. I originally was looking at rings at popular mall stores (Zales, Kays, Gordons). After looking there, I began doing research online to make sure I was getting a good diamond for my money. During that process, I found some information that explained how those diamonds are overpriced and usually not cut well. I also found links to online retailers that had good reputations. Whiteflash was one of those, and luckily enough I live in Houston. This helped because I wanted to see things in person. So I began looking at diamonds on their website that fit my budget and then went in to see them. I immediately decided to buy the diamond and ring and everything went perfectly. Their purchasing process is very simple and they gave me status updates along the way. But most importantly, the diamond is stunning. I was worried about the size (1 ct), but after seeing it on her finger, it was the perfect size. Everyone that sees it is amazed at how sparkly it is. I could not be happier with my purchase from WF.