I'm so happy that I bought the diamond for my fiancee's wedding ring on Whiteflash. While doing my search for the perfect stone, I obsessively visited and compared many websites and stores to find the perfect stone for my taste and budget. Whiteflash's vast selection, information, pricing, and amazing service far surpassed any other business that I came across. My diamond consultant helped me immensely with narrowing down my search, answering all of my questions (and I sure had a ton of questions), sending me pictures, and just overall giving me the assistance and guidance I needed in choosing which diamond to buy. I can't be more pleased with what soon arrived, I got one of their A Cut Above diamonds and it is absolutely phenomenal. This diamond has given me a whole new appreciation for diamonds and even gemology as a whole. It is truly beautiful. Most importantly, my fiancee truly adores it. I look forward to doing future business with Whiteflash!