My fiancé and I discovered Whiteflash through a local newspaper in Sugar Land, TX. What a great find! These guys really know their stuff. After seeing a ring at a high-end jeweler, my fiancé fell in love with a particular design. We found the same design at Whiteflash...cheaper. But the savings in the price did not diminish the quality of the ring. The sales team at Whiteflash really educate you on their products so that you can make an informed decision. I found this to be way better experience than trying to buy a ring at the mall. Every step of the process was very transparent and professional. The folks at Whiteflash really care about their customers and the quality of the final product. The entire process is designed to empower the customer and take in feedback to deliver a perfect ring. The staff at Whiteflash is very responsive.They addressed every concern that we had regarding our purchase. If you want to save money but get the highest quality product, this is the place for you!