It's simple, really: if you're looking for the best diamonds available on the market, you have to look at Whiteflash. A minimal amount of diamond research will reveal that there is a wide range in diamonds out there, and they're nowhere equal. Even two diamonds that have the same carat weight, color, and clarity rating can both look and perform very differently. The reason, of course, is cut. And that's where Whiteflash comes in - their "A Cut Above" diamonds are about as good as it gets.
They had a variety of diamond pairs that fit my budget, and selecting the setting was super easy. I like that I could see pictures of the actual diamond (not always the case with online vendors), as well as ASET and Idealscope and H&A images. Bottom line, you know what you're buying.
My girlfriend was blown away by the earrings. We had shopped quite a few brick and mortar stores in New York City (Tiffany, Cartier, HW, London Jewelers, etc), and there's no doubt that the pair from Whiteflash outperform everything else. These ACA diamonds reflect back light like nothing else I've seen. Even in the darkest restaurant they have fire and brightness. She has received countless compliments in the past couple weeks.
Lastly, I appreciate how much they go out of their way to educate consumers with many, many articles on cut, grading, shapes, imagery, etc. This transparency is really important in 2015. No doubt, I plan to purchase from Whiteflash again.