Brides feel that paying more for platinum wedding and engagement rings is worth the extra costs, instyle.com has said.
According to the fashion website, platinum is a "far more durable metal" than other materials, meaning it will last a lifetime.
The precious white metal will show fewer nicks and scratches and platinum prongs hold a diamond more securely, it adds.
In addition, many people believe that its white color shows off a diamond better than yellow metals, which can cast an unflattering hue on the stone.
Tips offered by the website for buying the perfect platinum engagement ring include choosing a band covered in tiny pave diamonds rather than a single solitaire, which is often less expensive.
Buying a diamond just below a whole carat weight, such as 1.9 carats, can add up to a 30 per cent saving as many jewelers charge a premium for whole carat weights.
Country pop star Taylor Swift chose platinum jewellery for her appearance on the Tonight Show with Jay Leno last week.
The 19-year-old star selected a pair of ornate diamond drop chandelier earrings to wear for her performance, along with a black sparkling dress and peep-toe shoes.
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