By
Ashley Bailey, Saturday, September 16, 2006 12:00 AM
The age of Internet shopping has caused demand for ways to guarantee a diamond’s beauty before the buyer ever sees it live. This is why internet shoppers often know all about cut proportions, superideal diamonds like Whiteflash ACA, cut grading by GIA and AGS and light performance evaluation while non-internet shoppers know non of these things.
An important difference between buying diamonds live and buying diamonds online is with Whiteflash, where you see a high pedigree from a major laboratory, decisive proof of light performance and magnified photos before we send the diamond for your inspection and approvel. In live retail stores there are blazing lights to make any stock look good, but don’t let that distract you from requiring equivalent documentation that proves the value of your very expensive purchase.
A positive by-product of Internet diamond sales is that consumers are becoming more educated about what makes a high quality diamond “tick.” As a result, some of the finest diamonds in the world are being sold on the internet.
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