Top 10 Diamond Ring Websites
By Debi Wexler , Tuesday, October 09, 2012
While some people are still hesitant to buy diamonds online, the quality and variety available on the top diamond websites is starting to rival and even overtake traditional in-store merchandise. Today, the top 10 diamond websites are a combination of online complements to traditional diamond jewelry designers along with some e-commerce specific companies. Some of the best diamond jewelry websites have even recently opened bricks and mortar showrooms to provide local customers with an opportunity to get some in-person diamond education and to try on some of their best engagement rings! The top 10 diamond websites are:
Van Cleef & Arpels. Although it is an old-school brand, VC&A still competes in an e-commerce world. The website sells everything from watches to fragrances, but is among the most user-friendly diamond jewelry websites of the high-end designer brands.
- Tiffany and Co.
The perennial classic in the powder blue box is still one of the best engagement rings retailers around, and runs one of the most beautiful, elegant diamond jewelry websites. If you are hesitant about buying diamonds online, shopping at one of the world’s most trusted vendors of diamond rings should help you feel a little more comfortable. (If you need help finding the right online vendor for your jewelry shopping needs, look up more tips for buying engagement rings online before you shop.)
- Harry Winston.
The air of exclusivity has not departed from this prestigious diamond jewelry designer with its move to online shopping. Sure, there are no snooty salespeople to smirk if you shop in your pajamas, but you will still have access to the unbelievably fabulous diamond rings and necklaces you’ve seen dripping from your favorite celebs on the red carpet.
The Cartier jewelry website is one of the best diamond jewelry websites, purely from a design perspective. The graphics are lush, the music elegant, and the jewelry photography is superb. As far as diamond education, diamond reviews, and actual e-commerce shopping, however, the site can be somewhat more difficult to navigate, so unless you know exactly what you are looking for, it may be easier to shop in a Cartier store.
Although lesser known than some of the other world-famous designer jewelry stores, Graff Diamonds is among the most exclusive and high-end. In fact, the gorgeous website isn’t even an e-commerce site—all sales are made in person or over the phone—but is still a fantastic place for diamond education and some serious coveting. Although it isn’t technically buying diamonds online, there is still something fascinating about looking at stunning photos of the Graff Diamonds, a collection of some of the world’s biggest and best diamonds.
- Van Cleef & Arpels.
Although it is an old-school brand, VC&A still competes in an e-commerce world. The website sells everything from watches to fragrances, but is among the most user-friendly diamond jewelry websites of the high-end designer brands.
The boutique e-commerce site has finally grown up and taken its place among the best diamond jewelry websites with the opening of its first bricks and mortar showroom in Sugarland, Texas. Known among insiders for years as the source of some of the best engagement rings on the web, thanks to an exclusive line of certified diamonds and a carefully curated selection of diamond rings, Whiteflash is gaining traction with the larger diamond-buying audience thanks to the diamond reviews that keep rising to the top of the Internet’s consumer review sites. As any guide with tips for buying engagement rings online will tell you, when choosing an e-commerce site, it is important to make sure that the website in question specializes in high-end engagement rings and wedding bands rather than just carrying an endless inventory of every kind of jewelry imaginable.
This famed Italian jewelry designer offers online jewelry shopping only for United States customers, and not every item in the current collection is available for e-commerce purchases. However, if you are looking for exquisite style inspiration and stunning diamond rings, you can’t do better than Bulgari.
- Lorraine Schwartz.
This celebrity favorite jewelry designer has no stand-alone e-commerce site (the better to preserve the celebrity mystique) but you can find stunning rings at one of the top diamond websites hosted by a department store—Bergdorf Goodman. For certified diamonds set into some of the most opulent, covet-able settings around, visit the site or a Lorraine Schwartz showroom.
Many diamond reviews rate Chopard one of the most user-friendly diamond jewelry websites for a first time designer jewelry shopper. In 150 years in the industry, Chopard has learned to adapt to the times, and today they offer user-friendly videos and interactive tools to help make the shopping process painless and even exciting.
- Neil Lane.
In addition to gracing the ring finger of nearly every Hollywood starlet, Neil Lane runs an accessible couture bridal website, where anyone can be a celebrity for a day with the dazzling Hollywood collection.
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