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A CUT ABOVE® Super Ideal Diamonds – Among the Finest in the World
87 people in Wisconsin
already purchased on Whiteflash

This ring and diamond are absolutely stunning! I cannot stop looking at it! I was very hesitant about commissioning a custom-designed ring online, despite all the rave reviews. But, the craf...
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Insured shipping is FREE within the United States, Canada and the U.S. Territories. All diamonds and jewelry purchased from Whiteflash will be shipped via Federal Express Overnight® Monday through Thursday. Shipments made on Friday for Saturday delivery are available for $20. Due to the high value of the items being shipped, all packages must be shipped to an Authorized FedEx “Hold for Pick” up location. (FedEx Staffed Only). Photo ID and signature are required for anyone picking up the package.

On the day of shipment customers will be notified by email confirming the expected delivery date, address, telephone number and operating hours to the FedEx location where the package is shipped to. Customers paying by Bank Wire Transfer... read more >>

Return Policy

The Whiteflash mission is to deliver A Brilliant Diamond Buying Experience® to each and every customer.  To assure your complete satisfaction we proudly offer a “no questions asked” 30 Day Money Back Guarantee on all in-house Whiteflash certified diamonds, including diamonds from our A CUT ABOVE®, Expert Selection, and Premium Select categories. The 30 day guarantee also applies to all regular catalogue settings into which these diamonds may be mounted, as well as all regular catalogue jewelry... read more >>

To help reduce the stress of your diamond buying experience we offer a One Year Buy Back Guarantee on the purchase of any Whiteflash in-house certified diamond.  Diamonds from our A CUT ABOVE® , Expert Selection, and Premium Select categories are automatically covered by this benefit.

If you should need to sell your diamond after your 30 day return period, Whiteflash will buy qualifying diamonds back at 70% of the diamond’s purchase price.  This benefit is guaranteed for one year from the date of your invoice... read more >>

All diamonds at Whiteflash are certified conflict-free, secured through legitimate sources not involved in funding conflict and in compliance with United Nations Resolutions, in accordance with the Kimberly Process and the USA Patriot Act.

There is more you should know

We are deeply concerned with exploitation in areas where natural resources are rich and people are poor. This is a first-order problem in the world we all share. At Whiteflash we are proactive; taking initiative not only to bring conflict free diamonds to our... read more >>

By virtue of our state-of-the-art manufacturing systems and our meticulous inspection procedures you can be confident that your jewelry will be delivered in impeccable condition.  All Whiteflash orders are fully guaranteed against defects in materials and workmanship for a period of one year.  With proper care and maintenance you can expect to get a lifetime of enjoyment from your Whiteflash jewelry. 

Your Whiteflash jewelry is built to be durable and should be worn and enjoyed.  However, gold and platinum and even diamonds can be damaged and will experience some level of wear and tear.  Important information relating to proper care can be found on the Jewelry Care Essentials page... read more >>

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30-Day Returns >>

Winsconsin Jewelry

Wisconsin-JewelryChoosing just five Wisconsin jewelers to represent the state was a challenge. With so many family-owned Wisconsin jewelry shops operating in the state, many of them since the early 20th century, it becomes nearly impossible to find the five that truly represent the Wisconsin ethos and the best jewelry shopping experience in the state. That being said, here are five Wisconsin jewelers that receive consistent accolades for superb customer experience, impressive inventory, and quality craftsmanship.


5. Stein’s Jewelers, in Milwaukee, Wisconsin, has been family owned and operated since 1933. In that time, it has become a veritable diamond emporium, with everything from antique jewelry to watches to classic engagement rings to custom jewelry design. A Better Business Bureau accredited establishment and a neighborhood favorite, Stein’s is known for its thoughtful, helpful customer service and unpressured shopping atmosphere.


4. Since 1974, Scott Chalmers has been the Wisconsin jeweler par excellence. His eponymous jewelry shop, located in Middleton, Wisconsin, receives rave reviews for its comfortable, unintimidating atmosphere, extensive jewelry collection, children’s play area and private, exclusive viewing room. In fact, Chalmers has appeared on the Best of Madison list repeatedly since 2003—an accolade that only adds to its reputation as one of the best places to buy Wisconsin jewelry. Today, Chalmers employs a staff of 20—including several GIA-certified graduate gemologists and five full-time goldsmiths for repairs and custom jewelry work. Every one of those staff members is well-versed in diamond education and perfectly equipped to help even a first-time buyer find the ideal engagement ring or diamond necklace.


3. With two locations, one in Janesville and one in Madison, The Diamond Center is one of the Wisconsin jewelry shops that make jewelry shopping a breeze. Conveniently located inside the Janesville Mall, The Diamond Center aims to take the anxiety and guesswork out of jewelry shopping by providing classic, timeless engagement ring styles at every price point. The 7,000 square foot showroom is nothing less than a diamond superstore—with nearly every brand and style of engagement ring and other fine jewelry represented. Top brands like Hearts on Fire™ and Movado can be found among the elegant settings of The Diamond Center’s own in-house jewelry collection.


2. What’s the advantage of buying your engagement ring from a shop that has been in business since 1933? Well, for one, Goodman Jewelers has 80 years of experience knowing exactly what locals are looking for in a Wisconsin engagement ring—and that kind of expertise has won them the silver medal in Best of Madison for two years in a row. Goodman’s is Madison’s oldest full-service jewelry store, and is still one of the best. The family-owned shop carries a full line of bridal jewelry from some of the hottest designers in the industry, as well as Hearts on Fire™ diamonds. Plus, they carry a wide selection of luxury watches, pearl jewelry, and gemstone jewelry.


The number one Wisconsin jeweler is TQ Diamonds, in Madison, Wisconsin. Gold medal winner of the Best of Madison award in its category for two years running, TQ is the kind of place Wisconsinites have been relying for their jewelry needs for generations. For over 25 years, TQ Diamonds has been the exclusive Wisconsin jewelry supplier of high end designer names like Verragio, Tacori, and Christian Bauer. Plus, TQ carries one of Wisconsin’s largest selection of AGS-certified triple-0 Ideal Cut diamonds—widely recognized to be the most beautiful and best performing diamonds available.


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    Telephone 1-877-612-6770
    Outside USA 1-832-252-6770
    2150 Town Square Pl
    Sugar Land,
    TX 77479 USA
    Winner of the 2015 BBB Pinnacle Award
    Best Jeweler in Houston, Texas

Welcome to Whiteflash!

We cordially invite our Houston area clients to visit our beautiful boutique style showroom for a very special experience. Come see our A CUT ABOVE® diamonds and designer engagement rings in person and meet our friendly and knowledgeable staff of jewelry professionals.

Book your appointment now by visiting our Showroom Page where you can schedule your visit and learn more about the special venue we have created for our Houston area clients