Perfect in every way!
September 09, 2011

Perfect in every way!

Was I hesitant about purchasing a diamond ring from an online retailer? Absolutely! I knew literally nothing about diamonds. The 4 C?ˆ™s ?ˆ¦ huh? So I decided to do as much research before I purchased an engagement ring for my soon to be wife. My research consisted of hours of reading online and visiting brick and mortar stores to compare what I learned. During my research I came across hundreds of amazing reviews for Whiteflash. I read about how their ACA diamonds were simply stunning and their customer service was out of this world. Being a pessimist at heart, I thought, ?ˆ?Really? Are they that different from the local jewelry stores??ˆ?. My answer in short: Yes! ?ˆ“ I ended up purchasing 4 rings from them in the last 2 years! During the search for the perfect engagement solitaire I sent Whiteflash a picture of what I was looking for. They suggested their ACA Princess X-prong. The purchase process was painless and perfect. There was constant contact across all fronts ?ˆ“ sales, shipping, photography, payment. When we received the ring it literally took our breath away ?ˆ“ so much sparkle and we weren?ˆ™t even under the strategically placed lighting in a jewelry store. Fast forward 2 years (yes, long engagement) and we sent them a picture of custom wedding bands for the wife. She wanted two bands to custom wrap her WF engagement ring. Again, customer service was flawless. We received constant e-mail and phone call updates throughout (when the computer image was generated, when production started, engraving, pictures, shipping). The 2 custom diamond bands came last week and they were perfect. Everything we imagined and more. Seriously, their ACA diamonds are ridiculously gorgeous. Next logical step? ?ˆ“ purchase my own wedding band from WF ?ˆ“ which I just received this week. 2 years, 4 rings, the best customer service I?ˆ™ve ever experienced and diamonds that blow away the competition: that?ˆ™s what my experience with Whiteflash has been. Big thank you to Victoria and Vera! ?ˆ“ huge help and great people to deal with. I can?ˆ™t give Whiteflash a higher recommendation. I fully trust this company and can?ˆ™t wait to do business with them again (do I hear anniversary gifts?!).
Patrick D, Texas, USA

RECENT REVIEWS

Whiteflash provided exceptional service and a stunning quality ring
April 30, 2026
Purchasing from Whiteflash was an exceptional experience. Liza provided knowledge, expertise, care and attention to detail that was above and beyond my expectations. She met a very constrained timeline and was an absolute joy to work with. The quality of the diamond is stunning. I highly recommend Whiteflash and Liza.
Jonathan H, California, USA
The quality of the stone is even better than I thought. Perfect stone with good sparkles.
April 30, 2026
Got my engagement ring from Whiteflash. I was a little nervous because I live in New York and I cannot go in person. But I received the ring yesterday and it exceeded my expectations! The quality of the stone is even better than I thought. Very white and clean and just very clear when look at it closely! Perfect stone with good sparkles. The setting is also very well made. The ring is comparable to any designer brands I have seen! Becca helped me pick out the stone and the setting through our email communication. Mariah is also very helpful with the ordering process. The production time is very short too at Whiteflash. 10 days after payment I received my ring! Much faster than other jewelers I have been to. Great experience and will recommend to all my friends!
Yu G, New York, USA
My now fiancée said yes!
April 28, 2026
She loves the ring and it has been a visual highlight to everyone who sees it. Thank you for the awesome customer service and buying experience. The unboxing was a work of art and she loved it from the moment she saw it in the proposal box. I’m sure we will shop Whiteflash for the wedding bands.
William M, Virginia, USA
Thanks to Becca and her team for making a memory!!
April 20, 2026
My wife and I are near our 50th wedding anniversary. I wanted to wow her with an unforgettable anniversary gift, something that showed her how much these almost 50 years have meant to me. And what better way that to present her with the diamond we could not even think about buying where we were married. We were like many young couples all those years ago - in love plus broke and poor!! I did my research and came up with some specs, which were amended many, many times! I looked at the various reputable online dealers as well as brick and mortar retail stores too. A few (very few actually) were receptive to taking on my challenge to find that special stone per my specs. While not the first to present a "find," Becca of Whiteflash in Sugar Land TX was the first to find a stone that was so very close to having it all. Now, I did not know it was going to be the one, but after asking all the crazy questions of Becca and putting her and the diamond through the gauntlet, it became "the one." Becca's 17 years of experience became invaluable in helping me make the right decision, a decision that was not taken lightly because the diamond was for a very special purpose and it did cost a dollar or two as well!! While we did not live exactly down the road from Sugar Land, my wife and I took off on a road trip to meet Becca in person as well as actually see the diamond. It was stunning for sure. We made the purchase and are on our way to making this the 50th wedding anniversary gift I only dreamed of. Thanks to Becca and her team for making a memory!!
Jim F, Arkansas, USA

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