Perfect in every way!
September 09, 2011

Perfect in every way!

Was I hesitant about purchasing a diamond ring from an online retailer? Absolutely! I knew literally nothing about diamonds. The 4 C?ˆ™s ?ˆ¦ huh? So I decided to do as much research before I purchased an engagement ring for my soon to be wife. My research consisted of hours of reading online and visiting brick and mortar stores to compare what I learned. During my research I came across hundreds of amazing reviews for Whiteflash. I read about how their ACA diamonds were simply stunning and their customer service was out of this world. Being a pessimist at heart, I thought, ?ˆ?Really? Are they that different from the local jewelry stores??ˆ?. My answer in short: Yes! ?ˆ“ I ended up purchasing 4 rings from them in the last 2 years! During the search for the perfect engagement solitaire I sent Whiteflash a picture of what I was looking for. They suggested their ACA Princess X-prong. The purchase process was painless and perfect. There was constant contact across all fronts ?ˆ“ sales, shipping, photography, payment. When we received the ring it literally took our breath away ?ˆ“ so much sparkle and we weren?ˆ™t even under the strategically placed lighting in a jewelry store. Fast forward 2 years (yes, long engagement) and we sent them a picture of custom wedding bands for the wife. She wanted two bands to custom wrap her WF engagement ring. Again, customer service was flawless. We received constant e-mail and phone call updates throughout (when the computer image was generated, when production started, engraving, pictures, shipping). The 2 custom diamond bands came last week and they were perfect. Everything we imagined and more. Seriously, their ACA diamonds are ridiculously gorgeous. Next logical step? ?ˆ“ purchase my own wedding band from WF ?ˆ“ which I just received this week. 2 years, 4 rings, the best customer service I?ˆ™ve ever experienced and diamonds that blow away the competition: that?ˆ™s what my experience with Whiteflash has been. Big thank you to Victoria and Vera! ?ˆ“ huge help and great people to deal with. I can?ˆ™t give Whiteflash a higher recommendation. I fully trust this company and can?ˆ™t wait to do business with them again (do I hear anniversary gifts?!).
Patrick D, Texas, USA

RECENT REVIEWS

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I had such a great experience working with Becca at Whiteflash! I was looking for a very specific pear-shaped lab diamond, and she was incredibly helpful, patient, and personable throughout the process. She took the time to answer all of my questions and sent me multiple photos and videos of the stone in different lighting so I could really assess it before making a decision. Although that particular pear ultimately wasn’t the right one for me, I ended up purchasing a stunning lab diamond tennis bracelet with Becca’s help. She went above and beyond to make sure we chose the right size for my small wrist, and the bracelet was even more beautiful in person than I expected. Her customer service didn’t stop after the purchase, either. I was having trouble figuring out the secure clasp when it arrived, and she quickly sent me a video walking me through exactly how to use it. The entire experience felt personal and never pushy. Becca genuinely seemed invested in helping me find pieces I would love rather than simply making a sale. I’ll absolutely be returning to Whiteflash for future purchases and would highly recommend working with her!
Lisa C, California, USA
My fiancée loves the ring and couldn't be happier.
August 16, 2026
I am located in Florida and completely satisfied with my experience in purchasing an engagement ring with Whiteflash. I mainly worked with Becca who is extremely knowledgeable and was patient with me while explaining certain differences. My fiancée loves the ring and couldn't be happier. I'd recommend using Whiteflash and you'll be in good hands with Becca!
Jon K, Florida, USA
I love my beautiful pendant!
August 15, 2026
I had a wonderful experience ordering a lab diamond pendant from Whiteflash. It can be stressful ordering a piece of jewelry without seeing it in person first, but Liza was extremely helpful and answered all of my questions. I had the necklace customized with a slightly thicker chain, lobster claw clasp, and extender. The final piece was exactly what I wanted and much better quality than I found in local stores. I absolutely recommend Whiteflash!
Laura W, Arizona, USA
Beautiful ring!
August 14, 2026
Wonderful experience from design consultations to getting the ring. The ring looked even better in person. Thanks again to Liza and team for everything.
Mahmoud B, Canada