Perfect in every way!
September 09, 2011

Perfect in every way!

Was I hesitant about purchasing a diamond ring from an online retailer? Absolutely! I knew literally nothing about diamonds. The 4 C?ˆ™s ?ˆ¦ huh? So I decided to do as much research before I purchased an engagement ring for my soon to be wife. My research consisted of hours of reading online and visiting brick and mortar stores to compare what I learned. During my research I came across hundreds of amazing reviews for Whiteflash. I read about how their ACA diamonds were simply stunning and their customer service was out of this world. Being a pessimist at heart, I thought, ?ˆ?Really? Are they that different from the local jewelry stores??ˆ?. My answer in short: Yes! ?ˆ“ I ended up purchasing 4 rings from them in the last 2 years! During the search for the perfect engagement solitaire I sent Whiteflash a picture of what I was looking for. They suggested their ACA Princess X-prong. The purchase process was painless and perfect. There was constant contact across all fronts ?ˆ“ sales, shipping, photography, payment. When we received the ring it literally took our breath away ?ˆ“ so much sparkle and we weren?ˆ™t even under the strategically placed lighting in a jewelry store. Fast forward 2 years (yes, long engagement) and we sent them a picture of custom wedding bands for the wife. She wanted two bands to custom wrap her WF engagement ring. Again, customer service was flawless. We received constant e-mail and phone call updates throughout (when the computer image was generated, when production started, engraving, pictures, shipping). The 2 custom diamond bands came last week and they were perfect. Everything we imagined and more. Seriously, their ACA diamonds are ridiculously gorgeous. Next logical step? ?ˆ“ purchase my own wedding band from WF ?ˆ“ which I just received this week. 2 years, 4 rings, the best customer service I?ˆ™ve ever experienced and diamonds that blow away the competition: that?ˆ™s what my experience with Whiteflash has been. Big thank you to Victoria and Vera! ?ˆ“ huge help and great people to deal with. I can?ˆ™t give Whiteflash a higher recommendation. I fully trust this company and can?ˆ™t wait to do business with them again (do I hear anniversary gifts?!).
Patrick D, Texas, USA

RECENT REVIEWS

She loved the ring and especially the diamond!
December 30, 2025
I cannot say enough great things about working with Becca. From start to finish, she was incredibly transparent, knowledgeable, and genuinely focused on helping me make the right decision. Buying a diamond can be overwhelming, but Becca made the entire process feel clear, comfortable, and even exciting. She went above and beyond by providing detailed ASET/Idealscope images, photos, and videos of the selected diamond, which made a huge difference in understanding its quality and performance. Becca’s professionalism, responsiveness, and attention to detail were exceptional. Thanks to her guidance, I felt completely confident in my purchase and couldn’t be happier with the result. I would highly recommend Becca to anyone looking for expert advice, transparency, and an outstanding diamond-buying experience.
Jimmy Y, New York, USA
Love it!!
December 29, 2025
Absolutely beautiful - love it!! Happy holiday and many thanks!
Xue L, New York, USA
It was a pleasure working with Becca and the Whiteflash team to design the perfect engagement ring for me and my fiancé!
December 26, 2025
Becca was great answering any questions I had and providing photos and videos of the diamonds that I was interested in. Every diamond that they showed me was gorgeous and I ended up picking a 2.09ct from their precision lab. They held it for me with a $1k refundable deposit while we were discussing a custom ring. They were very patient with me as I changed the ring design a few times and worked with me until I was 100% happy with the design! After paying for the diamond and ring, it took a little over 4 weeks. It came with a Cherry Wood Ring Box, which is a little on the bigger side, and nice packaging, including all of the diamond certifications. I would highly recommend Whiteflash! The actual diamond/ Ideal-scope/ASET/and Actual Hearts images/videos of their vetted diamonds basically guarantee you'll get a high performance round diamond (if that's what you're going for)!
Tim T, Washington, USA
My experience with Whiteflash was incredible!
December 23, 2025
From day one, Becca helped me out with the process. I was able to get in touch with her over email and on the phone. She is very patient, explained everything so well, and took the stress out out of the process. She remained in touch throughout and kept me updated. She was very helpful with the stone and ring selection and sent really good pictures and videos of the stone once it was brought in by them. The ring I selected was originally meant for a round stone (and I wanted an oval), and she was quickly able to check for me if that request could be accommodated by the ring-maker. As for the website itself, the experience there was great as well. The filters present on the site for searching stones are great, and I was easily able to narrow down my selection to a handful of stones after I did my research on diamonds (which btw, I would highly recommend - it is pretty cool to know all these cool details about diamonds). The service (aside from Becca) was also very great. They were patient and helped me process my payment through my preferred method.
Sumit B, North Carolina, USA

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