About Whiteflash

Whiteflash is an ultra-modern diamond and bridal jewelry retailer specializing in Ideal and Super Ideal diamonds and fine designer engagement rings. Hailed as “Lord of the Online Rings” by the prestigious Kiplinger’s Magazine, Whiteflash serves clients around the USA, Europe, Asia and Australia and local customers from our showroom in Sugar Land Texas, just 15 minutes Southwest of Houston’s famed Galleria Shopping Center.

A Taste Of Whiteflash

Our Mission

Driven by our Core Values, our goal is to provide a Brilliant Experience to each and every customer. As a provider of top quality diamonds and fine jewelry, we are proud to hold ourselves to the highest standards and to offer the most comprehensive value proposition in the industry. And as members of the American Gem Society we are committed to integrity, education and consumer protection.

Home of A CUT ABOVE® Super Ideal Diamonds

A CUT ABOVE® Super Ideal Round Hearts & Arrows and Princess Diamonds are internationally acclaimed and recognized as being among the elite diamonds of the world. These extraordinary diamonds feature extreme cut precision and proven light performance at the top of the scale. They are in-stock and available exclusively at Whiteflash.

Authorized Distributors of the Finest Bridal Brands

Whiteflash is an authorized distributor for the leading jewelry designer brands including Tacori, Verragio, Simon G, Vatche, Ritani, Danhov, Benchmark and others. We also build our own line of jewelry on premises, including complete custom design and manufacturing by Whiteflash master craftsmen.

BBB Pinnacle Award Winners

Whiteflash has been a Better Business Bureau Winner of Distinction every year since 2004, including the 2021 Pinnacle Award which recognizes the single most outstanding jeweler selected from among the best jewelers in Houston, the nation’s fourth largest market. A laser focus on quality and the customer experience has also earned Whiteflash thousands of glowing testimonials on all of the most important third party review sites, including Google and Yelp.

ISO 9000 Certified

Whiteflash is the only retail jeweler certified for ISO 9000 Total Quality Management. Our quality control and continual improvement system incorporates the industry's best practices and serves as the basis for consistent and dependable delivery of top quality products and services. We are proud to be one of very few jewelry companies in the world to be ISO 9000 certified.

Complete Satisfaction Guarantee

To ensure complete satisfaction with every Whiteflash order, all purchases are backed by our “no questions asked” return policy entitling customers to a full refund of the purchase price for any reason at all. Whiteflash customers are also eligible for the Whiteflash Loyalty Program which pays $100 cash for qualifying referrals, as well as for repeat purchases.

GIA and AGS Accredited Staff

All Whiteflash diamond and jewelry consultants as well as most of our administrative and operations staff have credentials from the Gemological Institute of America and the American Gem Society. Our staff includes several Diamond Graduates, Graduate Gemologists, Accredited Jewelry Professionals, and AGS Certified Gemologists.

100% Lifetime Trade-up Benefit

All Whiteflash branded natural certified diamonds – A CUT ABOVE®, Expert Selection, and Premium Select – come with a 100% Lifetime Trade-up Guarantee. You may trade in your diamond at any time for any other single diamond we offer of the same or greater price. As part of our comprehensive Whiteflash Guarantee we also provide a One Year Service Plan on every piece of jewelry we sell entitling the customer to repair, sizing, repolishing and cleaning at no charge for an entire year.

Social Responsibility

Whiteflash is dedicated to socially responsible business practices and to giving back to the community. We are committed to the eradication of conflict diamonds through our support of the Kimberly Process and the United Nations Global Compact. We also provide direct support to community development in diamond mining regions through our support of the Gravity Light Initiative and we have a dedicated Dreams of Africa website and product line, the profits of which are donated to Jewelers for Children (JFC).

Making Insurance Coverage Convenient

As a service to our customers, we have partnered with Jewelers Mutual Insurance Company to enable our customers to get instant quotes and purchase insurance with only the Whiteflash order number. The data on the jewelry and value are automatically accessible to Jewelers Mutual through a special interface, saving the customer the cost and hassle of purchasing a separate appraisal.

Be Inspired By Our Designer Engagement Rings

Find the perfect Designer Ring for your special diamond by clicking the links below, and let us build the ultimate ring for the love of your life!