Lifetime Trade Up Guarantee

Whiteflash has been a driving force in the modern era bringing both quality and value to the online diamond shopper.
Our extremely popular 100% Lifetime Trade-Up Guarantee is another wonderful benefit of choosing a Whiteflash diamond.
While most trade-up programs have restrictions or burdensome requirements, the Whiteflash Trade-Up Benefit is simple and straight-forward. It allows you to purchase any diamond from our three in-house categories with the knowledge that you will have full stored value to use in the future should you ever wish to trade it for a different diamond. And with the biggest inventory of ideal and super ideal diamonds of any retailer anywhere, wonderful options for upgrades are plentiful.
Most jewelry stores do not even offer a written trade up guarantee, and those merchants that do usually require their customers to choose a new diamond that is 50% to 100% more expensive, or to increase size, color, clarity or particular combinations, often with very limited inventory options available. Still others require their customers to return to the store at regular intervals to have the diamond inspected in order to maintain the trade-up policy. Such a requirement is highly impractical for the internet shopper.
Whiteflash is very different. Ours is a hassle-free, no red tape, no fine print, customer- centric benefit. We make sure our program is the best in the business because we want to serve our customers in the way that is best for them. We know that a great trade-up program allows a shopper to buy comfortably within their budget today without compromising quality, and increase size when the time is right.
While many buyers plan on upgrading at some point in the future, others who never thought they would trade-up eventually do take advantage of the benefit. 5 year and 10 year anniversaries prove to be great opportunities for upgrades as tastes change and buying power increases. It’s a tremendous benefit to always have in your back pocket!
Below you will find our uncomplicated trade up policies clearly explained.

Whiteflash Diamonds

The purchase of any Whiteflash in-house certified diamond automatically qualifies you for our 100% Lifetime Trade Up Guarantee. We are so confident in the quality and value of the diamonds we buy for our stock that we offer this valuable benefit on all diamonds in our three in-house categories: A CUT ABOVE®, Expert Selection, and Premium Select.
You may trade your qualifying Whiteflash diamond at any time for any other single in-house diamond of equal or greater value. Credit will be given for full purchase price, less original shipping, for any qualifying trade up. Please note: All discounts applied to the original order will be taken off the trade-in credit for the diamond. Diamonds must be returned in undamaged condition accompanied by original diamond laboratory certificate. (Any modifications, repairs or parts necessary to securely set the new diamond will be charged separately.)
As with all Whiteflash products, your satisfaction is guaranteed.  If for any reason you are not completely satisfied with the trade-up diamond you can return it and choose another.  If a desirable alternative is not in stock at that time, you will be issued a special trade-up credit  to be used to execute the trade when a diamond meeting your criteria comes into stock.
Diamonds in our Virtual Selection category and other diamonds that may be sourced for customers are not part of Whiteflash in-house inventory and are therefore not included in our Trade Up Guarantee. (please see Non-Whiteflash diamonds below)
Please allow two weeks for lab verification and processing.

Designer Engagement Rings

In what may be a first in the jewelry industry, Designer Engagement Rings have been added to our Trade Up Benefit. Purchasers of designer rings who upgrade their diamonds may not be able to use the same setting, especially when changing the size or shape of the center diamond. This benefit is to help facilitate that process and make it less costly for the customer to execute an upgrade. However, it is not necessary to upgrade your center diamond in order to take advantage of our Designer Engagement Ring benefit.
All engagement rings from the collections of our designer partners Tacori, Verragio, Simon G, Ritani, Danhov and Vatche are eligible for trade up to any other single designer item of this group of designers that is equal to or greater in value. 50% of the original sale price for the item will be credited toward the new purchase.

Non-Whiteflash Diamonds

In an attempt to facilitate our customers getting what they really want, we will consider trade-ins of diamonds not originally purchased from Whiteflash, or purchased as part of our Virtual Inventory.
For customers who own a round AGS or GIA certified diamond that would like to trade-up for an in-house Whiteflash diamond, we will evaluate the opportunity for you in light of current market conditions, and when possible make you an offer. While not a guarantee like the 100% Lifetime Trade Up Benefit included on all Whiteflash in-house diamond purchases, this process is designed to provide a competitive and convenient option for upgrading.
  • A preliminary price range can be estimated based upon the certificate, however a firm quote cannot be offered until we have fully evaluated the diamond.
  • The diamond will have to be sent to us loose, or with the understanding that our jewelers will unset the diamond in order for it to be fully evaluated.
  • We will conduct our evaluation and report back to you within 3 business days.
  • Should an offer be given, it will be based upon a trade for a single in-house diamond of at least 50% greater value.
Should you approve a trade and determine that the diamond you received is not suitable, you may use the Lifetime Trade-up Benefit tied to the Whiteflash diamond chosen on another stone in inventory.  Trade transactions are not eligible for refund.
If you would like more information or would like to arrange for an estimate or evaluation, please contact your Whiteflash diamond consultant or call 877-612-6770. (Please do not send valuables without receiving an RA (return authorization) number from our customer service team. Packages addressed to Whiteflash without an RA number cannot be accepted)
It may or may not be possible to reset the diamond into your mounting should you decline our offer. Please consider this before deciding to send a mounted diamond.
*Policies subject to change. Benefits based upon published policy at the time of purchase and posted on our website.
Last update 03/06/2015

Be Inspired By Our Designer Engagement Rings

Find the perfect Designer Ring for your special diamond by clicking the links below, and let us build the ultimate ring for the love of your life!