WhiteFlash is the ideal diamond purchasing experience!
January 11, 2012

WhiteFlash is the ideal diamond purchasing experience!

I started my diamond buying experience like any normal guy - I went to the name brand jewelry stores and examined different rings/settings/bands/etc. to learn about the classic 4 C's. In these retail environments, I wasn't very impressed with the quality, value, selection, or customer service. I found WhiteFlash.com while learning more about diamonds online and was immediately impressed with the depth of the inventory. Traci Arneson was my sales consultant to guide me through the process. Traci is an invaluable resource for newbie ring buyers ?ˆ“ she can easily explain the differences between products, happily working around my schedule (taking my calls at 9pm EST and later), explaining the process, and taking special photos of both solitaries and settings for me when requested. Traci offered a relaxed, no-pressure consultation and listened to what I wanted. When I was in between three solitaires, Traci had high resolution photos taken of all three diamonds by the next morning. These photos alone settled which diamond I purchased for the engagement ring. Traci also recommended a nice wedding set that nicely complemented the diamond. Best of all, WhiteFlash delivered the ring earlier than expected, even during the holiday season! Buying a ring can be a scary, expensive experience ?ˆ“ however, WhiteFlash has made streamlined the process to provide value and feel confident about the purchase. People?ˆ™s commentary on the engagement ring only proves it! Cheers to Traci!
Marco S, Rhode Island, USA

RECENT REVIEWS

My wife loves the earrings!
September 15, 2026
Becca, thanks for your help putting together the earrings! My wife loves them and is glad to have princess cut. She also mentioned that she preferred the lab diamonds so we scored on all accounts! Thanks again, and please share with the team that you have another very satisfied and happy customer!
Kurt M, Illinois, USA
SHE SAID YES!
September 14, 2026
And it's all thanks to Becca at Whiteflash. I walked in not knowing much, and Becca made the entire process fun, easy, and zero pressure. She was honest, patient, and clearly knows her stuff inside and out. Thanks Becca!
Joseph C, Texas, USA
She loved the rings!!
September 14, 2026
We received the resized rings last week and they fit perfectly! My wife is very happy needless to say. Thank you so much for your assistance with the purchase!
JJ, Utah, USA
She said yes!!
September 10, 2026
It went amazingly and we are both super happy with the ring, thank you again! :)
Matthew B, Texas, USA