WhiteFlash is the ideal diamond purchasing experience!
January 11, 2012

WhiteFlash is the ideal diamond purchasing experience!

I started my diamond buying experience like any normal guy - I went to the name brand jewelry stores and examined different rings/settings/bands/etc. to learn about the classic 4 C's. In these retail environments, I wasn't very impressed with the quality, value, selection, or customer service. I found WhiteFlash.com while learning more about diamonds online and was immediately impressed with the depth of the inventory. Traci Arneson was my sales consultant to guide me through the process. Traci is an invaluable resource for newbie ring buyers ?ˆ“ she can easily explain the differences between products, happily working around my schedule (taking my calls at 9pm EST and later), explaining the process, and taking special photos of both solitaries and settings for me when requested. Traci offered a relaxed, no-pressure consultation and listened to what I wanted. When I was in between three solitaires, Traci had high resolution photos taken of all three diamonds by the next morning. These photos alone settled which diamond I purchased for the engagement ring. Traci also recommended a nice wedding set that nicely complemented the diamond. Best of all, WhiteFlash delivered the ring earlier than expected, even during the holiday season! Buying a ring can be a scary, expensive experience ?ˆ“ however, WhiteFlash has made streamlined the process to provide value and feel confident about the purchase. People?ˆ™s commentary on the engagement ring only proves it! Cheers to Traci!
Marco S, Rhode Island, USA

RECENT REVIEWS

Much easier experience than when I last bought a diamond 30 years ago. 🤣
March 02, 2026
Great diamond for the price, Becca was very helpful, shipping and pickup were painless.
Andy K, Texas, USA
Whiteflash has earned a lifelong customer!
February 26, 2026
From the very first contact the entire team was beyond helpful. This was truly a first class experience. The communication throughout the entire buying process was unlike anything I've experienced. Now to the important part. The jewelry I purchased was of the highest quality. I was actually stunned at how incredible their tennis bracelet was. The diamonds were beautiful with fantastic light performance. The hardware was a step up from anything else I've seen. Completely satisfied with their value. It is just not worth to try and save a small amount by looking for budget alternatives. I would not hesitate to make a purchase here again and plan on doing so.
William H, Utah, USA
Whiteflash Diamonds and Jewelry are a truly exceptional organization.
February 23, 2026
Their GIA Gem specialist Liza is real professional who walked me through each step in selecting the perfect diamond for our 25th wedding anniversary. She provided detailed specifications, videos and experienced recommendations that made my selection process easy. Once I made my selection the Whiteflash customer service team expedited delivery of my diamond. I couldn't be happier with my diamond, thank you Whiteflash for making my special occasion memorable!
John W, Florida, USA
Love it!
February 13, 2026
Just gorgeous - thanks!!!!
Christine F, Michigan, USA

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