WhiteFlash is the ideal diamond purchasing experience!
January 11, 2012

WhiteFlash is the ideal diamond purchasing experience!

I started my diamond buying experience like any normal guy - I went to the name brand jewelry stores and examined different rings/settings/bands/etc. to learn about the classic 4 C's. In these retail environments, I wasn't very impressed with the quality, value, selection, or customer service. I found WhiteFlash.com while learning more about diamonds online and was immediately impressed with the depth of the inventory. Traci Arneson was my sales consultant to guide me through the process. Traci is an invaluable resource for newbie ring buyers ?ˆ“ she can easily explain the differences between products, happily working around my schedule (taking my calls at 9pm EST and later), explaining the process, and taking special photos of both solitaries and settings for me when requested. Traci offered a relaxed, no-pressure consultation and listened to what I wanted. When I was in between three solitaires, Traci had high resolution photos taken of all three diamonds by the next morning. These photos alone settled which diamond I purchased for the engagement ring. Traci also recommended a nice wedding set that nicely complemented the diamond. Best of all, WhiteFlash delivered the ring earlier than expected, even during the holiday season! Buying a ring can be a scary, expensive experience ?ˆ“ however, WhiteFlash has made streamlined the process to provide value and feel confident about the purchase. People?ˆ™s commentary on the engagement ring only proves it! Cheers to Traci!
Marco S, Rhode Island, USA

RECENT REVIEWS

My fiancée loves the ring and couldn't be happier.
August 14, 2026
I am located in Florida and completely satisfied with my experience in purchasing an engagement ring with Whiteflash. I mainly worked with Becca who is extremely knowledgeable and was patient with me while explaining certain differences. My fiancée loves the ring and couldn't be happier. I'd recommend using Whiteflash and you'll be in good hands with Becca!
Jon K, Florida, USA
Beautiful ring!
August 14, 2026
Wonderful experience from design consultations to getting the ring. The ring looked even better in person. Thanks again to Liza and team for everything.
Mahmoud B, Canada
Everything turned out beautifully, and most importantly, she absolutely loves it!
August 12, 2026
I had an amazing experience working with Liza to pick out my fiancée’s engagement ring. From the very beginning, she was incredibly helpful, patient, and knowledgeable, and made what can be a pretty overwhelming process feel easy and enjoyable. Liza took the time to understand what I was looking for and was never pushy. Her guidance throughout the process gave me a lot of confidence that I was making the right choice, and the final result was absolutely beautiful. Most importantly, my fiancée absolutely loves the ring! The proposal went amazingly, and I’m so happy I was able to work with Liza to find something so special for such an important moment in our lives. I genuinely couldn’t have asked for a better experience. Thank you again, Liza, for all your help! We’re already looking forward to coming back when it’s time to pick out our wedding bands. I would highly recommend Liza and the team to anyone looking for a great jewelry-buying experience!
Korede K, Texas, USA
She said yes and loves it!
August 11, 2026
I got the ring but wanted to touch base and say thank you again she absolutely loved it. Thank you for your help with this process. Will definitely be sending some friends buying soon your
Nolan H, Alaska, USA