WhiteFlash is the ideal diamond purchasing experience!
January 11, 2012

WhiteFlash is the ideal diamond purchasing experience!

I started my diamond buying experience like any normal guy - I went to the name brand jewelry stores and examined different rings/settings/bands/etc. to learn about the classic 4 C's. In these retail environments, I wasn't very impressed with the quality, value, selection, or customer service. I found WhiteFlash.com while learning more about diamonds online and was immediately impressed with the depth of the inventory. Traci Arneson was my sales consultant to guide me through the process. Traci is an invaluable resource for newbie ring buyers ?ˆ“ she can easily explain the differences between products, happily working around my schedule (taking my calls at 9pm EST and later), explaining the process, and taking special photos of both solitaries and settings for me when requested. Traci offered a relaxed, no-pressure consultation and listened to what I wanted. When I was in between three solitaires, Traci had high resolution photos taken of all three diamonds by the next morning. These photos alone settled which diamond I purchased for the engagement ring. Traci also recommended a nice wedding set that nicely complemented the diamond. Best of all, WhiteFlash delivered the ring earlier than expected, even during the holiday season! Buying a ring can be a scary, expensive experience ?ˆ“ however, WhiteFlash has made streamlined the process to provide value and feel confident about the purchase. People?ˆ™s commentary on the engagement ring only proves it! Cheers to Traci!
Marco S, Rhode Island, USA

RECENT REVIEWS

Great prices and great service!
September 04, 2026
Thank you to all of the experts - especially Jennifer - for helping me find the best value diamond that checked all of our boxes.
Alvin B, California, USA
The rings are exquisite! I'm over the moon in love! Y'all are really the best!
September 02, 2026
I can't say enough good things about Whiteflash and the team. America is the absolute sweetest and so knowledgeable. Working with Becca is a breeze. We have worked with them for over 8 years now and wouldn't go anywhere else for fine jewelry. They can answer any question, can arrange to meet any need, and are very efficient and quick when you contact them, either by phone or email. They truly are the best!
Brittany T, Texas, USA
I love my new 3 prong tennis bracelet!! I wear it every day!!
August 24, 2026
Love, love, love, my new tennis bracelet! Whiteflash is easy to work with and you will be getting a quality piece!
Laura A, South Carolina, USA
I love that diamond 💎
August 22, 2026
I like it a lot, thank you.
A F, Kansas, USA