Whiteflash vs. James Allen vs. Blue Nile
July 19, 2012

Whiteflash vs. James Allen vs. Blue Nile

I looked at Blue Nile and James Allen. Frankly, on quality and price neither Blue Nile or James Allen Reviews live up to what you guys did for me! The ring has blown everybody away who has seen it so far. I was lucky enough to be able to propose on a Bahamian island on the holiday of a lifetime thanks to a college friend. The 'fire' in the diamond really sets the ring apart - it catches the light so brilliantly. We were holidaying with other Americans (Houstonians no less!) - what I would say, without being intentionally offensive, is that others have opted for 'quantity over quality' - I noticed many 2ct rings that did not have the lustre, or had to be helped out via a halo etc to try and stand out - as if they were trying too hard. Back in the UK, where diamonds tend to be significantly more expensive/smaller, the ring stands out even more. Lisa has had 3/4 comments on her ""rock"" in her office - naturally she is happy and proud! I wanted to take time out to thank you all personally in managing the engagement minefield. The quality of service, information, packaging etc has blown me away. Not having a giant logo on the ring etc was a key point - the 'W' is subtle and elegant. And the best of all was , she said YES!!! I can't imagine how Blue Nile nor James Allen could compete, I really can't with plain certificates and a generic approach. You made the experience SO personal and we are 1,000's of miles away!
Gordon L., UK

RECENT REVIEWS

Great prices and great service!
September 04, 2026
Thank you to all of the experts - especially Jennifer - for helping me find the best value diamond that checked all of our boxes.
Alvin B, California, USA
The rings are exquisite! I'm over the moon in love! Y'all are really the best!
September 02, 2026
I can't say enough good things about Whiteflash and the team. America is the absolute sweetest and so knowledgeable. Working with Becca is a breeze. We have worked with them for over 8 years now and wouldn't go anywhere else for fine jewelry. They can answer any question, can arrange to meet any need, and are very efficient and quick when you contact them, either by phone or email. They truly are the best!
Brittany T, Texas, USA
I love my new 3 prong tennis bracelet!! I wear it every day!!
August 24, 2026
Love, love, love, my new tennis bracelet! Whiteflash is easy to work with and you will be getting a quality piece!
Laura A, South Carolina, USA
I love that diamond 💎
August 22, 2026
I like it a lot, thank you.
A F, Kansas, USA