Whiteflash vs. James Allen vs. Blue Nile
July 19, 2012

Whiteflash vs. James Allen vs. Blue Nile

I looked at Blue Nile and James Allen. Frankly, on quality and price neither Blue Nile or James Allen Reviews live up to what you guys did for me! The ring has blown everybody away who has seen it so far. I was lucky enough to be able to propose on a Bahamian island on the holiday of a lifetime thanks to a college friend. The 'fire' in the diamond really sets the ring apart - it catches the light so brilliantly. We were holidaying with other Americans (Houstonians no less!) - what I would say, without being intentionally offensive, is that others have opted for 'quantity over quality' - I noticed many 2ct rings that did not have the lustre, or had to be helped out via a halo etc to try and stand out - as if they were trying too hard. Back in the UK, where diamonds tend to be significantly more expensive/smaller, the ring stands out even more. Lisa has had 3/4 comments on her ""rock"" in her office - naturally she is happy and proud! I wanted to take time out to thank you all personally in managing the engagement minefield. The quality of service, information, packaging etc has blown me away. Not having a giant logo on the ring etc was a key point - the 'W' is subtle and elegant. And the best of all was , she said YES!!! I can't imagine how Blue Nile nor James Allen could compete, I really can't with plain certificates and a generic approach. You made the experience SO personal and we are 1,000's of miles away!
Gordon L., UK

RECENT REVIEWS

I WILL be a return customer.
June 05, 2026
I cannot tell you how much the earrings have fulfilled and exceeded my expectations! I was impressed by Whiteflash's website, customer service, and purchasing procedures, as they added legitimacy to the experience, but I held my judgment until I saw the product. Not only was I not disappointed; I was floored. These earrings and my engagement ring are now my favorite pieces in a pretty extensive collection. I WILL be a return customer.
Vickie G, Oregon, USA
Fantastic customer service!
June 04, 2026
I picked up the ring today, it's gorgeous, My wife loves it. Really great experience working with Whiteflash.
Ewell B, Arizona, USA
She loved it!
June 01, 2026
She's always getting comments on how beautiful it is and telling me how much she loves it. Thanks for your help!
Gary K, Tennessee, USA
Oh my gosh I am in love!
May 31, 2026
It’s beyond perfect! Truly thank you so so much!
Megan D, Minnesota, USA

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