Whiteflash vs. James Allen vs. Blue Nile
July 19, 2012

Whiteflash vs. James Allen vs. Blue Nile

I looked at Blue Nile and James Allen. Frankly, on quality and price neither Blue Nile or James Allen Reviews live up to what you guys did for me! The ring has blown everybody away who has seen it so far. I was lucky enough to be able to propose on a Bahamian island on the holiday of a lifetime thanks to a college friend. The 'fire' in the diamond really sets the ring apart - it catches the light so brilliantly. We were holidaying with other Americans (Houstonians no less!) - what I would say, without being intentionally offensive, is that others have opted for 'quantity over quality' - I noticed many 2ct rings that did not have the lustre, or had to be helped out via a halo etc to try and stand out - as if they were trying too hard. Back in the UK, where diamonds tend to be significantly more expensive/smaller, the ring stands out even more. Lisa has had 3/4 comments on her ""rock"" in her office - naturally she is happy and proud! I wanted to take time out to thank you all personally in managing the engagement minefield. The quality of service, information, packaging etc has blown me away. Not having a giant logo on the ring etc was a key point - the 'W' is subtle and elegant. And the best of all was , she said YES!!! I can't imagine how Blue Nile nor James Allen could compete, I really can't with plain certificates and a generic approach. You made the experience SO personal and we are 1,000's of miles away!
Gordon L., UK

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They are gorgeous!
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Thank you for your continued patience, Michelle. I truly appreciate it.
Sonja S, Colorado, USA
Whiteflash is a cut above (pun intended).
November 05, 2025
I wish to express my gratitude for the lovely pendant and your assistance. She is delighted with the gift, which stands out in Vietnam, My understanding is that, diamonds in VN are of lower quality, so Whiteflash is a cut above (pun intended). Thank you once again.
John J, District of Columbia, USA
She said yes!
November 03, 2025
I proposed and give my fiancée her ring. We both find it absolutely stunning, especially when its bright out!
Christopher S, Canada
We had such a great experience with Whiteflash. The whole process felt relaxed.
November 02, 2025
I wanted to wait a couple of months before leaving this review to make sure the rings we got were high-quality. We’ve visited 3 other jewelers before deciding on Whiteflash. We were referred by a relative after their own positive experience. Our consultant Liza was amazing. She super informative, patient and never pushy. We really appreciated that the whole process felt relaxed. Our custom order arrived in less than a month. My partner’s custom ring turned out absolutely stunning! Liza helped bring our ideas together and used nature as inspiration to create something unique, beautiful and durable. Overall, we had such a great experience with Whiteflash and haven’t had any issues with our rings so far. Highly recommend! :)
Reggie A, Texas, USA

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