Whiteflash vs. James Allen vs. Blue Nile
July 19, 2012

Whiteflash vs. James Allen vs. Blue Nile

I looked at Blue Nile and James Allen. Frankly, on quality and price neither Blue Nile or James Allen Reviews live up to what you guys did for me! The ring has blown everybody away who has seen it so far. I was lucky enough to be able to propose on a Bahamian island on the holiday of a lifetime thanks to a college friend. The 'fire' in the diamond really sets the ring apart - it catches the light so brilliantly. We were holidaying with other Americans (Houstonians no less!) - what I would say, without being intentionally offensive, is that others have opted for 'quantity over quality' - I noticed many 2ct rings that did not have the lustre, or had to be helped out via a halo etc to try and stand out - as if they were trying too hard. Back in the UK, where diamonds tend to be significantly more expensive/smaller, the ring stands out even more. Lisa has had 3/4 comments on her ""rock"" in her office - naturally she is happy and proud! I wanted to take time out to thank you all personally in managing the engagement minefield. The quality of service, information, packaging etc has blown me away. Not having a giant logo on the ring etc was a key point - the 'W' is subtle and elegant. And the best of all was , she said YES!!! I can't imagine how Blue Nile nor James Allen could compete, I really can't with plain certificates and a generic approach. You made the experience SO personal and we are 1,000's of miles away!
Gordon L., UK

RECENT REVIEWS

Whiteflash managed to put a big smile on our faces. I'm a happy customer.
April 06, 2026
I was initially a little bit worried about getting a diamond ring online. However, this whole experience turned out to be extremely positive. Customer service was great. The entire staff was very professional and friendly. I was fortunate to work with Michelle, Jennifer, and Mariah. I was kept updated during the entire process. Shipping was fast, and I received the ring on the expected date. The ring exceeded my expectations, and my wife has been more than thrilled to wear it. Even the packaging looks as good as what is inside.
Francisco L, Tennessee, USA
She said yes!
April 04, 2026
I received the ring and think it is beautiful, but more importantly SHE loves it and said YES.
Daylen S, Canada
She said yes and loves it !!
April 01, 2026
Everything went beautifully and she loves the ring. Thank you all for everything you did to help! You guys were the best!
Mehlum K, Texas, USA
The diamonds from Whiteflash are truly stunning.
March 30, 2026
Over the past 14 years, I've ordered my engagement ring, earring halo jackets, and a tennis bracelet - all online and every experience has been seamless. Liza and other staff have always been helpful and quick to respond. Excellent service paired with truly exceptional jewelry quality.
Carla M, Malaysia

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