Amazing customer service, Fantastic Diamond and Value
August 15, 2012

Amazing customer service, Fantastic Diamond and Value

I began my search for my first ever online purchase of diamond jewelry on the internet, having previously been a customer of B&M stores. Having learnt a fair bit more about diamonds than I thought i would on the very-helpful pricescope forums, I had taken a look at the pricescope vendor's various websites that had been highly recommended and after looking around at a few websites, found that Whiteflash had by far the most user-friendly website and excellent presentation of information regarding the individual diamonds. In addition, other reviews had stated that your customer service was excellent, something that I would personally experience and entirely agree with. My only niggle with regard to the website is the lack of even higher magnification photographs and clearer copies/direct links of the certificates from AGS which would make it easier than having to manually feed the information back into the AGS website to pull the official copy of the certificate from the database. Now, my personal order was attended to by Liza several times and despite multiple requests for information, and a later upgrade to my order in the middle of the process she was always very patient and helpful. Now, on to the most important part of this email. The Ring! All we can say is, the Diamond exceeded expectations!!! Having been a previous customer of Tiffany's and Cartier, I decided to put the ACA diamond to the test at both our preferred stores, I was VERY impressed when, having compared our ring to more than 7 pieces of the same and superior colors and clarities, my Fianc?©e announced that the ACA stone was SIGNIFICANTLY better, and when we brought it to Cartier, that the stone had similar performance to their stones! (I blamed this on our ring not having been polished just before the challenge), I was in fact quoted almost NINE THOUSAND USD more for a diamond of the (nearly) the same size, and exactly the same color and clarity, for a similar light performance! Needless to say, the price differential for a high-end brand name in Asia clearly does not make economic sense at all! So I must issue a big THANK YOU to the team at Whiteflash for all your help and patience, and for giving me and my fiance an amazing engagement ring!
Gregory C., Singapore

RECENT REVIEWS

Thanks to Becca and her team for making a memory!!
April 20, 2026
My wife and I are near our 50th wedding anniversary. I wanted to wow her with an unforgettable anniversary gift, something that showed her how much these almost 50 years have meant to me. And what better way that to present her with the diamond we could not even think about buying where we were married. We were like many young couples all those years ago - in love plus broke and poor!! I did my research and came up with some specs, which were amended many, many times! I looked at the various reputable online dealers as well as brick and mortar retail stores too. A few (very few actually) were receptive to taking on my challenge to find that special stone per my specs. While not the first to present a "find," Becca of Whiteflash in Sugar Land TX was the first to find a stone that was so very close to having it all. Now, I did not know it was going to be the one, but after asking all the crazy questions of Becca and putting her and the diamond through the gauntlet, it became "the one." Becca's 17 years of experience became invaluable in helping me make the right decision, a decision that was not taken lightly because the diamond was for a very special purpose and it did cost a dollar or two as well!! While we did not live exactly down the road from Sugar Land, my wife and I took off on a road trip to meet Becca in person as well as actually see the diamond. It was stunning for sure. We made the purchase and are on our way to making this the 50th wedding anniversary gift I only dreamed of. Thanks to Becca and her team for making a memory!!
Jim F, Arkansas, USA
We absolutely love the ring and the diamond.
April 17, 2026
We genuinely can’t stop staring at it. It’s truly mesmerizing. We really appreciate all the time and care you put into helping us find the perfect piece. Thank you for everything, Becca!
Nikoloz B, New York, USA
The proposal was a success!
April 14, 2026
Becca made the ring process effortless, smooth from beginning to end with lightning-fast responses to all my questions. Highly recommend working with her!
Justin B, California, USA
Whiteflash managed to put a big smile on our faces. I'm a happy customer.
April 06, 2026
I was initially a little bit worried about getting a diamond ring online. However, this whole experience turned out to be extremely positive. Customer service was great. The entire staff was very professional and friendly. I was fortunate to work with Michelle, Jennifer, and Mariah. I was kept updated during the entire process. Shipping was fast, and I received the ring on the expected date. The ring exceeded my expectations, and my wife has been more than thrilled to wear it. Even the packaging looks as good as what is inside.
Francisco L, Tennessee, USA

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