I had an amazing experience with whiteflash. They were extremely helpful, diligent, caring and professional at all times! We had help from a lovely diamond consultant who assisted us via email through a series of weeks keeping in mind at all times our budget, our size requests, our colour ideals and our proportional wishes for a diamond! This may sound easy but it was more difficult than I thought it would be, however the process was made much simpler and straightfoward because of whiteflash.
We are located in Australia, so buying a diamond ring with all the elements was hard, especially seeing as it was happening on the otherside of the world! Again, I believe it was one of the smoothest purchases I have ever made online (and I do ALOT of online shopping). Whiteflash organized to ensure we we cleared under the AUSTFA rules and we wouldnt have to pay some tax on the ring when it arrived in Australia so that saved us plenty of money too!
Another fantastic aspect is that after the ring was ordered the expected delivery would have been roughly 2 weeks ago.... Well it arrived about 4-5 weeks ago and I have been engaged officially for about a week, so everything was a little earlier than I expected which I dont think anyone could complain about!
Lastly, the ring itself. I may be biased but it is one of the most stunning rings I have ever seen, it sparkles, its proportionate, it fits perfectly and I received from the one person on this earth that I love. Essentially it is everything I never even knew I wanted until I had it!
Even if it seems scary to make such a large purchase on the internet, just talk to them I doubt you will be disappointed!