Excellent Quality, Appeal and Service!
As an Engineer, I do a lot of research before I make any major purchase, and purchasing a diamond online is about as big as it gets. I did a lot of research on the internet not only looking for information, but also looking for the best value. After months of research, I finally decided on Whiteflash. In my search for a Princess Cut diamond, I decided that cut was THE most important quality I was looking for. Whiteflash's ""A Cut Above"" princess cut diamonds are all AGS certified Ideal (the only lab that grades the cut of a princess cut diamond). 90% of all of the other store/websites I visited did not have ANY AGS certified princess cut diamonds. In addition to the AGS certification, Whiteflash also provides actual magnified images of the diamond, as well as ASET and Ideal-Scope images, which was VERY helpful in determining the light performance of the stone. Once I narrowed down my selection of stones, I contacted Whiteflash and was met with a very prompt response from a diamond consultant. Not only did she talk with me to determine what I was looking for, she was also able to confirm and qualify the research I had done on my own. Since all of the ""A Cut Above"" diamonds are actually in-house at Whiteflash (not the case at many other online brokers),she was also able to look at each stone for me and give me her thoughts. As I went back and forth on trying to decide on THE stone, I asked Liza if they could take some videos of the final three stones to help in my decision. A DAY later, she sent me a link to a YouTube video that contained all of the views I was looking for! Amazing customer service! Once I placed my order on ""the"" stone, they shipped overnight for free and I received it the next day. The packaging and presentation was top notch! They also sent a hearts and arrows kit with the loose stone so I could handle it properly and inspect it myself. Very professional. After having the stone appraised (appraiser was VERY impressed with the quality), I shipped it back to Whiteflash to have it set. It was returned to me within one week and the communication during the entire process was excellent. I was informed every step of the way, and they even sent ""glamour shots"" of the ring once it was completed so that I could see what it looked like. With the quality of in-house stones, the top-notch communication, helpful staff, and excellent return policy, I would HIGHLY recommend Whiteflash for any jewelry purchases big or small. I know I will return for any of my jewelry needs!