Excellent Quality, Appeal and Service!
March 11, 2013

Excellent Quality, Appeal and Service!

As an Engineer, I do a lot of research before I make any major purchase, and purchasing a diamond online is about as big as it gets. I did a lot of research on the internet not only looking for information, but also looking for the best value. After months of research, I finally decided on Whiteflash. In my search for a Princess Cut diamond, I decided that cut was THE most important quality I was looking for. Whiteflash's ""A Cut Above"" princess cut diamonds are all AGS certified Ideal (the only lab that grades the cut of a princess cut diamond). 90% of all of the other store/websites I visited did not have ANY AGS certified princess cut diamonds. In addition to the AGS certification, Whiteflash also provides actual magnified images of the diamond, as well as ASET and Ideal-Scope images, which was VERY helpful in determining the light performance of the stone. Once I narrowed down my selection of stones, I contacted Whiteflash and was met with a very prompt response from a diamond consultant. Not only did she talk with me to determine what I was looking for, she was also able to confirm and qualify the research I had done on my own. Since all of the ""A Cut Above"" diamonds are actually in-house at Whiteflash (not the case at many other online brokers),she was also able to look at each stone for me and give me her thoughts. As I went back and forth on trying to decide on THE stone, I asked Liza if they could take some videos of the final three stones to help in my decision. A DAY later, she sent me a link to a YouTube video that contained all of the views I was looking for! Amazing customer service! Once I placed my order on ""the"" stone, they shipped overnight for free and I received it the next day. The packaging and presentation was top notch! They also sent a hearts and arrows kit with the loose stone so I could handle it properly and inspect it myself. Very professional. After having the stone appraised (appraiser was VERY impressed with the quality), I shipped it back to Whiteflash to have it set. It was returned to me within one week and the communication during the entire process was excellent. I was informed every step of the way, and they even sent ""glamour shots"" of the ring once it was completed so that I could see what it looked like. With the quality of in-house stones, the top-notch communication, helpful staff, and excellent return policy, I would HIGHLY recommend Whiteflash for any jewelry purchases big or small. I know I will return for any of my jewelry needs!
Todd M, Michigan, USA


Amazing customer service and Education section of their website.
May 28, 2024
My husband and I were in the market to buy a diamond about a year ago and I found Whiteflash after reading a post on The 4 Cs talking about their high quality selection of diamonds at competitive prices. Whiteflash has their A Cut Above line of extremely well cut (read: incredibly sparkly) round and princess diamonds, as well as Precision selection of super well cut diamonds of all shapes. Those diamonds are definitely beautiful, but at the time I couldn't find the cut and carat weight that I wanted. I finally called Whiteflash's store because at that point I had been shopping for diamonds at multiple retailers for many months and I just wanted to pick something, but not be disappointed with my choice later. I talked with Michelle a couple of times on the phone and over email, and she was so helpful. I love the diamond I chose and I don't know if I would've gotten it without her guidance. Besides answering all my questions she sent the ASET images for all the diamonds I looked at (I went to another, larger jeweler and they never sent ASET images I requested) and followed up within the exchange window after I finally made a purchase to ensure I was still happy with my choice. There are a lot of places online to buy a diamond at a cheap price. But I couldn't find any that match Whiteflash's selection AND customer empowerment, both through their amazing customer service and "Education" section of their website. It's been several months since the diamond I bought was set and it's sooooo pretty and I'm super satisfied with my choice! I 100% recommend Whiteflash for any loose diamond/diamond jewelry purchases.
Rebecca K, Texas, USA
I really felt like a valued customer here.
May 25, 2024
I recently bought an engagement ring from white flash, and like most men (I think) I had very minimal knowledge to the whole process. Liza offered excellent customer service, the whole process she kept me informed and made sure all my questions were addressed with expertise knowledge and in a timely manner. The process from picking a stone, to ring was so smooth thanks to the Whiteflash team. I really felt like a valued customer here and I'm glad Whiteflash helped me make the next step in my relationship.
Gabe L, Texas, USA
She said yes!
May 24, 2024
The ring was a hit and she has been showing it off at work all week. No one had ever even seen a diamond like that, which was just what I was hoping for. Thanks for making the process easy and delivering a product that not only met but exceeded all expectations.
Brian S, Texas, USA
The fire, sparkles and scintillation of the Cut-Above-Diamonds, are way above anything I've ever had or seen.
May 23, 2024
I must say that my shopping experience with Becca and Jennifer was great, it went really smooth. These Ladies are very professional and knowledgeable. They are extremely patient, kind, and go completely out of their way to answer any questions customers might have. Their response time is also pretty fast either by phone or email. Whiteflash logistic Department is also stellar, fast and secure shipping/delivery. It has been a real pleasure dealing with Whiteflash. As for the diamonds themselves, they are just incredible. The fire, sparkles and scintillation of the Cut-Above-Diamonds, are way above anything I have ever had or seen. These diamonds sparkle are pretty large that look like the diamond has caught actual fire. People either seating or standing far away from me have walked up to me and asked me about the diamonds and the ring. The overall effect is a visual feast of lights that you see in dreams. Just incredible. I will definitely come back and but some more, and recommend to friends and family, these diamonds are incredible.
Daniel C, South Carolina, USA

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