Excellent Quality, Appeal and Service!
March 11, 2013

Excellent Quality, Appeal and Service!

As an Engineer, I do a lot of research before I make any major purchase, and purchasing a diamond online is about as big as it gets. I did a lot of research on the internet not only looking for information, but also looking for the best value. After months of research, I finally decided on Whiteflash. In my search for a Princess Cut diamond, I decided that cut was THE most important quality I was looking for. Whiteflash's ""A Cut Above"" princess cut diamonds are all AGS certified Ideal (the only lab that grades the cut of a princess cut diamond). 90% of all of the other store/websites I visited did not have ANY AGS certified princess cut diamonds. In addition to the AGS certification, Whiteflash also provides actual magnified images of the diamond, as well as ASET and Ideal-Scope images, which was VERY helpful in determining the light performance of the stone. Once I narrowed down my selection of stones, I contacted Whiteflash and was met with a very prompt response from a diamond consultant. Not only did she talk with me to determine what I was looking for, she was also able to confirm and qualify the research I had done on my own. Since all of the ""A Cut Above"" diamonds are actually in-house at Whiteflash (not the case at many other online brokers),she was also able to look at each stone for me and give me her thoughts. As I went back and forth on trying to decide on THE stone, I asked Liza if they could take some videos of the final three stones to help in my decision. A DAY later, she sent me a link to a YouTube video that contained all of the views I was looking for! Amazing customer service! Once I placed my order on ""the"" stone, they shipped overnight for free and I received it the next day. The packaging and presentation was top notch! They also sent a hearts and arrows kit with the loose stone so I could handle it properly and inspect it myself. Very professional. After having the stone appraised (appraiser was VERY impressed with the quality), I shipped it back to Whiteflash to have it set. It was returned to me within one week and the communication during the entire process was excellent. I was informed every step of the way, and they even sent ""glamour shots"" of the ring once it was completed so that I could see what it looked like. With the quality of in-house stones, the top-notch communication, helpful staff, and excellent return policy, I would HIGHLY recommend Whiteflash for any jewelry purchases big or small. I know I will return for any of my jewelry needs!
Todd M, Michigan, USA


December 11, 2017
The ring is absolutely beautiful. I love the two-tone aspect of it w/ the gold & platinum prongs. As for the diamond, it's perfect. I opened the package sitting in my car in the Fedex parking lot yesterday in OK City, w/ the bright sunlight shining in, & as soon as I opened the pretty little red & black box, there were flashes & sparkles going all over the place...some actually quite blinding ;-) I am very pleased w/ the ring as a whole, the band is exactly what I imagined, & the diamond is perfect! Thank you & your other team members SO much for making this decision & the subsequent process of selection such a wonderful experience. I think I knew that first day that I walked into Whiteflash, that I would be back there for this very important purchase. Your personally, friendly demeanor, & genuine care & knowledge of the stones always led me back to Whiteflash when I was looking elsewhere...well, & the perfectly-cut diamonds.
Mark B, Texas, USA
December 04, 2017
The ring is absolutely beautiful! Thank you for all your patience and wonderful customer service. Your reputation is well deserved!
Dexter N, Georgia, USA
December 01, 2017
Excellent customer service, willing to answer all questions, great diamond and setting
Nabil D, Pennsylvania, USA
November 28, 2017
I (and my fiancée!) absolutely love the ring! It’s more gorgeous than we could have even imagined! It’s so brilliant and beautiful, and my fiancée is ecstatic and can’t stop looking at it! We are so glad that we found you guys and decided to purchase our ring from you! It was a great process, and you were extremely helpful! You can tell how happy I am by all the exclamation points!
Bradley K, Ohio, USA

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