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Whiteflash 2015 BBB Pinnacle Award Winner

( May 28, 2015 Houston, TX )


Houston-based diamond and fine jewelry retailer Whiteflash has been named winner of the prestigious 2015 Pinnacle Award from the Better Business Bureau which recognizes the single most outstanding jeweler selected from among the best jewelers in Houston, the nation’s fourth largest market. The top BBB award is the latest in a ten year string of consecutive awards for Whiteflash.




After receiving the ‘Winner of Distinction’ award from the BBB for the sixth consecutive year in 2011, Whiteflash was honored with the Pinnacle Award first in 2012, followed by two more Winner of Distinction awards in 2013 and 2014. The 2015 Pinnacle Award is the ultimate recognition for excellence and is awarded to only one company in its category after an extensive review by a select panel of business leaders.


The Better Business Bureau evaluates businesses on a comprehensive list of performance standards including quality of product, consumer education, innovation, social responsibility, and most importantly, customer care. With the 2015 Pinnacle award Whiteflash was once again recognized as extraordinary among the many well established fine jewelers in Houston. In addition to their world-class A CUT ABOVE® brand of super ideal diamonds, an abundance of positive online reviews offer countless testimonials of the outstanding shopping experience offered in the Sugarland store and through the state-of-the-art e-commerce platform.


With a stunning array of designer engagement rings and the finest crafted certified diamonds on the planet, Whiteflash combines a well earned reputation for exceptional customer care with products and services that are recognized both domestically and internationally as the “best of the best”. Perhaps it is fitting that with headquarters in Houston- also known as Space City- that Whiteflash would be a company that pushes the boundaries of technology in advanced diamond light performance, as well as serving as a beacon in the jewelry industry for consumer protection and education.


As a fine jewelry retailer specializing in expensive and emotionally important products it is no surprise that Whiteflash offerings include designer engagement rings from the top design houses such as Verragio, Simon G, Vatche, Ritani, Tacori and Benchmark. Customers from across the globe can securely shop and purchase rings and other exquisite pieces of jewelry directly from their website, or visit their Houston area showroom to see the products in person and enjoy a personalized in-store experience. Whether online or in person, customer care is of paramount importance and the highly trained professional team at Whiteflash strives to ensure that every person is treated to a brilliant experience.


Bryan Boyne G.G., Whiteflash VP of Education and Communications, had this to say about receiving the 2015 Pinnacle award, “In a real sense winning this award is a goal for our entire company that motivates each of us every day of the year. We have a highly talented and committed team who believe in doing things the right way and it is particularly gratifying to see them recognized for their efforts and their core values.” Eliezer Eber, Chief Operating Officer, who accepted the award on behalf of Whiteflash added, “It is always wonderful to be recognized by the BBB for maintaining our A+ standing and for consistently being a finalist in the Winner of Distinction competition. But we are especially grateful to be honored with the 2015 BBB Pinnacle Award and we look to build on our success even further over the coming years.”



About Whiteflash:


Whiteflash is a member of the American Gem Society specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE® Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.


The award winning website, described by Kiplinger’s Magazine as the “Lord of the Online Rings” enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient, secure and information rich environment.


Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management and welcome visitors to their Houston jewelry showroom located in the upscale community of Sugar Land, TX.


For more information, log onto or call toll free 877-612-6770




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    4.80 Rating based on 4268 reviews. Read all testimonials
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    Telephone 1-877-612-6770
    Outside USA 1-832-252-6770
    2150 Town Square Pl
    Sugar Land,
    TX 77479 USA
    Winner of the 2015 BBB Pinnacle Award
    Best Jeweler in Houston, Texas

Welcome to Whiteflash!

We cordially invite our Houston area clients to visit our beautiful boutique style showroom for a very special experience. Come see our A CUT ABOVE® diamonds and designer engagement rings in person and meet our friendly and knowledgeable staff of jewelry professionals.

Book your appointment now by visiting our Showroom Page where you can schedule your visit and learn more about the special venue we have created for our Houston area clients