My experience with Whiteflash was exceptional. The technical details (ASET, Ideal-Scope and Hearts and Arrows images) they provide for their A CUT ABOVE and Expert Selection branded diamonds helped me to make my purchase with confidence. Their products are competitively price relative to other retailers (local and online) and their value-added benefits (photography, toolkit, and trade-in policy) further increase Whiteflash's value for money. My diamond consultant was knowledgeable, affable, and available. She responded to all of my inquiries promptly. Overall, I am extremely satisfied with both Whiteflash's level of quality and service.