Whiteflash vs Local Jeweler
January 16, 2015

Whiteflash vs Local Jeweler

At first, I was wary of purchasing a diamond from an online retailer. To say that I asked a lot of questions, would be an understatement... After putting in a ton of research and time - I finally contacted Whiteflash. My initial email inquiry was for a diamond that was .8 carats. However, a Whiteflash representative contacted me and advised me that there were other diamonds of a higher quality available within my budget. This was the moment I knew that Whiteflash was a legitimate diamond retailer, and that it was unlikely I was getting scammed. After a fairly long phone conversation, and many hard pressing questions later, I was sure that the sales associate would hate me... I didn't care. If Whiteflash wanted my business, they were going to answer all of my questions and go through a barrage of tests. By the end of the phone conversation, I was 96% certain I was going to get what I paid for. In fact, I was so positive that I wasn't getting scammed, that I wired them the money in advance. The diamond (set in the paved band I ordered), had arrived at the post office in time for New Years Eve; approximately four days after I had put in my order for processing. I proposed to my girlfriend that night... and she accepted! She was shocked by the brilliance of the diamond, and the ring itself. And if she doubted the quality of the diamond, she had the laminated AGS papers included with the ring to evaluate for herself. Many of her friends have engagement rings, but few of them could provide official diamond certification, like my fiance now could. I would recommend Whiteflash to anyone looking to buy an engagement ring, but are opposed to paying the absurd markup a local jeweler would charge.
Erik, Canada

RECENT REVIEWS

We had such a great experience with Whiteflash. The whole process felt relaxed.
November 02, 2025
I wanted to wait a couple of months before leaving this review to make sure the rings we got were high-quality. We’ve visited 3 other jewelers before deciding on Whiteflash. We were referred by a relative after their own positive experience. Our consultant Liza was amazing. She super informative, patient and never pushy. We really appreciated that the whole process felt relaxed. Our custom order arrived in less than a month. My partner’s custom ring turned out absolutely stunning! Liza helped bring our ideas together and used nature as inspiration to create something unique, beautiful and durable. Overall, we had such a great experience with Whiteflash and haven’t had any issues with our rings so far. Highly recommend! :)
Reggie A, Texas, USA
I cannot say enough good things about Becca and Whiteflash!
October 30, 2025
I was nervous about buying an engagement ring because I wanted it to be absolutely perfect. Becca took the stress completely out of the process. She explained everything clearly, sent updates, and helped me choose a diamond and setting that my fiancée fell in love with instantly. What really stood out was how thoughtful and encouraging she was throughout -- it felt like working with a close friend who genuinely cared about our story. Even after delivery, she's been on top of helping with sizing and making sure we have everything we need. If you're thinking about buying from Whiteflash, ask for Becca -- she made this one of the best experiences I've ever had!
Justin P, Texas, USA
Thank you for making this purchase so easy and trustworthy!
October 25, 2025
My husband and I were looking to upgrade my wedding diamond for our 20th wedding anniversary. I actually found Whiteflash by using ChatGPT to find the best companies to purchase diamonds from. Whiteflash had the best reviews and top rating in the BBB. Buying such a big purchase online can be scary but we worked with Becca and it was a great experience! She helped us find an amazing diamond and band. Their prices were the best on the market and Becca kept us informed throughout the whole process. She sent us pictures and videos once the diamond arrived and again once the diamond was mounted on the band. The ring turned out even better than we imagined! We will definitely work with Becca again when looking for jewelry! Thank you for making this purchase so easy and trustworthy!
Annastina S, Washington, USA
Thank you for making this purchase so easy and trustworthy!
October 25, 2025
My husband and I were looking to upgrade my wedding diamond for our 20th wedding anniversary. I actually found Whiteflash by using ChatGPT to find the best companies to purchase diamonds from. Whiteflash had the best reviews and top rating in the BBB. Buying such a big purchase online can be scary but we worked with Becca and it was a great experience! She helped us find an amazing diamond and band. Their prices were the best on the market and Becca kept us informed throughout the whole process. She sent us pictures and videos once the diamond arrived and again once the diamond was mounted on the band. The ring turned out even better than we imagined! We will definitely work with Becca again when looking for jewelry! Thank you for making this purchase so easy and trustworthy!
James S, Washington, USA

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