Whiteflash vs Local Jeweler
January 16, 2015

Whiteflash vs Local Jeweler

At first, I was wary of purchasing a diamond from an online retailer. To say that I asked a lot of questions, would be an understatement... After putting in a ton of research and time - I finally contacted Whiteflash. My initial email inquiry was for a diamond that was .8 carats. However, a Whiteflash representative contacted me and advised me that there were other diamonds of a higher quality available within my budget. This was the moment I knew that Whiteflash was a legitimate diamond retailer, and that it was unlikely I was getting scammed. After a fairly long phone conversation, and many hard pressing questions later, I was sure that the sales associate would hate me... I didn't care. If Whiteflash wanted my business, they were going to answer all of my questions and go through a barrage of tests. By the end of the phone conversation, I was 96% certain I was going to get what I paid for. In fact, I was so positive that I wasn't getting scammed, that I wired them the money in advance. The diamond (set in the paved band I ordered), had arrived at the post office in time for New Years Eve; approximately four days after I had put in my order for processing. I proposed to my girlfriend that night... and she accepted! She was shocked by the brilliance of the diamond, and the ring itself. And if she doubted the quality of the diamond, she had the laminated AGS papers included with the ring to evaluate for herself. Many of her friends have engagement rings, but few of them could provide official diamond certification, like my fiance now could. I would recommend Whiteflash to anyone looking to buy an engagement ring, but are opposed to paying the absurd markup a local jeweler would charge.
Erik, Canada

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My daughter LOVED the bracelet. It is beautiful.
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When shopping for a natural diamond bracelet for our daughter's wedding, we wanted exceptional quality without paying extra for a big-name brand like Tiffany or Winston. Whiteflash exceeded expectations -- the care they took in helping us select the right stones was outstanding, and it was clear how much they've invested in customer service, from the first conversation through to delivery. The bracelet was stunning on the day. Highly recommend if you want real diamond expertise paired with a genuinely attentive buying experience
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Throughout the entire engagement ring purchasing process, Becca was very responsive and informative, helping explain all the little details and decisions to consider. She made the process smooth and enjoyable, and everyone was incredibly friendly along the way.
Matthew B, Texas, USA
I'm enjoying dinner three times a week and Becca is the best!
September 18, 2026
Whiteflash specifically Becca at Whiteflash made this such an easy process... The most beautiful .9 carat simply gorgeous stunning amazing brilliant diamond.... In an elegant styled tulip pronged white gold setting.... She is now cooking dinner for me three times a week!..... No no not Becca... Heather absolutely loves the diamond and can't wait to wear it around all the bougie family members. I was confused on the order and entered it twice Becca called me on the next business day and said let's go through this and make sure you're getting exactly what you want.... She found a setting for me that was much better for that particular Stone than the one I had selected... She suggested this upgraded setting at a even more affordable price..... I'm enjoying dinner three times a week and Becca is the best I hope to have many more diamond purchase experiences with Becca at White flash!!! Bill.... Previously from Tallahassee now living in Lake County Florida near but not in The villages.
Bill W, Florida, USA
We couldn't be happier with our experience with Whiteflash Jewelry!
September 17, 2026
We were celebrating our 30th anniversary, and the entire process of selecting the perfect 1.5-carat natural diamond and solitaire setting was easy and enjoyable. Liza was incredibly helpful throughout the process, and she and the design team went above and beyond to create a custom plain wedding band that fit beautifully with the solitaire. Their guidance, attention to detail, and willingness to make sure everything was exactly what we wanted made the experience truly special. Most importantly, we absolutely love the finished product. The diamond is stunning, the setting is beautiful, and the custom band complements it perfectly. We couldn't have asked for a better ring to celebrate our 30th anniversary. We would highly recommend Whiteflash to anyone looking for exceptional quality, personal service, and a beautiful finished piece.
Edgar S, Nevada, USA