Buying an engagement ring is the start of a couple?ˆ™s new life together.
February 06, 2003

Buying an engagement ring is the start of a couple?ˆ™s new life together.

Buying an engagement ring is the start of a couple?ˆ™s new life together. With so much symbolic meaning in this event, I started diamond shopping and quickly became overwhelmed by the whole process. This was my first diamond purchase, and I knew absolutely nothing about diamonds. Furthermore, as a medical student, I was very limited on both time and money, so things just continued to get more complicated. That being said, I started with the traditional big name jewelry stores, and I soon found out that there was a tremendous difference in both price and quality of diamonds. I continued this for a few months without any success, and then I found a great book called How to Buy a Diamond by Fred Cuellar. I highly recommend this book to anyone shopping for a diamond. It covered everything about buying diamonds, and it eventually led me to the internet diamond market, where I found my perfect diamond. I will be the first to admit that I was a little skeptical about buying a diamond on the internet. However, there are a lot of great deals on the web, and this is where I ended up buying my diamond. I ran across Whiteflash totally by accident. I was searching for wholesale diamond dealers in Houston, and I found Whiteflash. So I checked out their website and inventory on the web, and both their price and quality were unbeatable. They had numerous diamonds which fit into my criteria, and then came the best part: I could order the stone and go look at it with no obligation to buy it. This was a win-win situation for me. One call got the ball rolling on my diamond. It was perfect, and you talked with me about the purchase policy and setting options. I decided I wanted the stone, and discussed designing the setting the next day. Two weeks later, I got the ring, and I have been completely satisfied ever since. I had the ring independently appraised, and I came out a few thousand dollars ahead of wholesale prices and roughly double the retail value! You are professional, easy to work with, and provide excellent customer service. Working with them throughout this process exemplifies what customer service should be. There were no hassles, no crowds, and I am happy to say that I have found a jeweler for life. Thanks again-Chris
Chris H., California, USA

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Liza is great 👍🏾!
June 30, 2026
Great experience answering all my questions about my diamond so I can make an informed decision 10/10
Bayo A, Texas, USA
She absolutely loved the ring! It fits perfect and came out amazing.
June 29, 2026
I wanted to leave this review for Michelle and White flash. I recently got engaged and the service, quality and customer support I received was second to none. The diamond quality is by far the best. We are very happy with the ring and I would recommend them to all.
John C, North Carolina, USA
The ring turned out absolutely incredible!
June 23, 2026
The Vatché setting is perfect, and that diamond is ridiculous. It’s so perfectly cut, it almost looks AI generated. My (now) fiancée told me it actually caused a bit of a distraction and interrupted her meeting because of how much light it was sending around the boardroom. They actually stopped meeting so she can show everyone. Thanks again for all your help with everything, we couldn't be happier.
Steven C, Illinois, USA
The ring fits her perfectly.
June 12, 2026
The ring is perfect....fits her well. Thank you!
Andy H, North Carolina, USA

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