Buying an engagement ring is the start of a couple?ˆ™s new life together.
February 06, 2003

Buying an engagement ring is the start of a couple?ˆ™s new life together.

Buying an engagement ring is the start of a couple?ˆ™s new life together. With so much symbolic meaning in this event, I started diamond shopping and quickly became overwhelmed by the whole process. This was my first diamond purchase, and I knew absolutely nothing about diamonds. Furthermore, as a medical student, I was very limited on both time and money, so things just continued to get more complicated. That being said, I started with the traditional big name jewelry stores, and I soon found out that there was a tremendous difference in both price and quality of diamonds. I continued this for a few months without any success, and then I found a great book called How to Buy a Diamond by Fred Cuellar. I highly recommend this book to anyone shopping for a diamond. It covered everything about buying diamonds, and it eventually led me to the internet diamond market, where I found my perfect diamond. I will be the first to admit that I was a little skeptical about buying a diamond on the internet. However, there are a lot of great deals on the web, and this is where I ended up buying my diamond. I ran across Whiteflash totally by accident. I was searching for wholesale diamond dealers in Houston, and I found Whiteflash. So I checked out their website and inventory on the web, and both their price and quality were unbeatable. They had numerous diamonds which fit into my criteria, and then came the best part: I could order the stone and go look at it with no obligation to buy it. This was a win-win situation for me. One call got the ball rolling on my diamond. It was perfect, and you talked with me about the purchase policy and setting options. I decided I wanted the stone, and discussed designing the setting the next day. Two weeks later, I got the ring, and I have been completely satisfied ever since. I had the ring independently appraised, and I came out a few thousand dollars ahead of wholesale prices and roughly double the retail value! You are professional, easy to work with, and provide excellent customer service. Working with them throughout this process exemplifies what customer service should be. There were no hassles, no crowds, and I am happy to say that I have found a jeweler for life. Thanks again-Chris
Chris H., California, USA

RECENT REVIEWS

Whiteflash managed to put a big smile on our faces. I'm a happy customer.
April 06, 2026
I was initially a little bit worried about getting a diamond ring online. However, this whole experience turned out to be extremely positive. Customer service was great. The entire staff was very professional and friendly. I was fortunate to work with Michelle, Jennifer, and Mariah. I was kept updated during the entire process. Shipping was fast, and I received the ring on the expected date. The ring exceeded my expectations, and my wife has been more than thrilled to wear it. Even the packaging looks as good as what is inside.
Francisco L, Tennessee, USA
She said yes!
April 04, 2026
I received the ring and think it is beautiful, but more importantly SHE loves it and said YES.
Daylen S, Canada
She said yes and loves it !!
April 01, 2026
Everything went beautifully and she loves the ring. Thank you all for everything you did to help! You guys were the best!
Mehlum K, Texas, USA
The diamonds from Whiteflash are truly stunning.
March 30, 2026
Over the past 14 years, I've ordered my engagement ring, earring halo jackets, and a tennis bracelet - all online and every experience has been seamless. Liza and other staff have always been helpful and quick to respond. Excellent service paired with truly exceptional jewelry quality.
Carla M, Malaysia

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