Buying an engagement ring is the start of a couple?ˆ™s new life together.
February 06, 2003

Buying an engagement ring is the start of a couple?ˆ™s new life together.

Buying an engagement ring is the start of a couple?ˆ™s new life together. With so much symbolic meaning in this event, I started diamond shopping and quickly became overwhelmed by the whole process. This was my first diamond purchase, and I knew absolutely nothing about diamonds. Furthermore, as a medical student, I was very limited on both time and money, so things just continued to get more complicated. That being said, I started with the traditional big name jewelry stores, and I soon found out that there was a tremendous difference in both price and quality of diamonds. I continued this for a few months without any success, and then I found a great book called How to Buy a Diamond by Fred Cuellar. I highly recommend this book to anyone shopping for a diamond. It covered everything about buying diamonds, and it eventually led me to the internet diamond market, where I found my perfect diamond. I will be the first to admit that I was a little skeptical about buying a diamond on the internet. However, there are a lot of great deals on the web, and this is where I ended up buying my diamond. I ran across Whiteflash totally by accident. I was searching for wholesale diamond dealers in Houston, and I found Whiteflash. So I checked out their website and inventory on the web, and both their price and quality were unbeatable. They had numerous diamonds which fit into my criteria, and then came the best part: I could order the stone and go look at it with no obligation to buy it. This was a win-win situation for me. One call got the ball rolling on my diamond. It was perfect, and you talked with me about the purchase policy and setting options. I decided I wanted the stone, and discussed designing the setting the next day. Two weeks later, I got the ring, and I have been completely satisfied ever since. I had the ring independently appraised, and I came out a few thousand dollars ahead of wholesale prices and roughly double the retail value! You are professional, easy to work with, and provide excellent customer service. Working with them throughout this process exemplifies what customer service should be. There were no hassles, no crowds, and I am happy to say that I have found a jeweler for life. Thanks again-Chris
Chris H., California, USA

RECENT REVIEWS

We cannot thank you enough for creating her perfect ring!
October 01, 2026
Thank you so so much! We are beyond thrilled with the ring we had custom designed by your company. I do not have enough words of gratitude and pure joy I have for what you and Whiteflash were able to create from her inspiration photos. We are so grateful to have found you.
Renne L, California, USA
I had an outstanding experience working with Whiteflash for my recent purchase.
September 29, 2026
Becca was exceptionally knowledgeable, patient, and helpful throughout the entire process of selecting both the diamond and the ring setting. The final product is stunning, and my wife loves it! Highly recommend Whiteflash for anyone looking for exceptional quality and customer service.
Mohsen, California, USA
Becca and the Whiteflash team were amazing to work with!
September 26, 2026
Throughout the entire engagement ring purchasing process, Becca was very responsive and informative, helping explain all the little details and decisions to consider. She made the process smooth and enjoyable, and everyone was incredibly friendly along the way.
Matthew B, Texas, USA
The ring is perfect, exactly what I was looking for, she loved it!
September 24, 2026
Thanks to you and your team for making the entire process smooth and painless; I really appreciate the thoughtful and secure packaging as well, it was a nice touch that goes a long way. Excellent service from start to finish. Michelle was extremely communicative, and answered any and all questions I had related to my online order with a cheerful and professional demeanor. The ring was beautiful, delivered timely, and thoughtfully packaged. They made the whole process extremely easy and kept me updated every step of the way. I would not hesitate to buy from this team again!
Justin C, California, USA