Buying an engagement ring is the start of a couple?ˆ™s new life together.
February 06, 2003

Buying an engagement ring is the start of a couple?ˆ™s new life together.

Buying an engagement ring is the start of a couple?ˆ™s new life together. With so much symbolic meaning in this event, I started diamond shopping and quickly became overwhelmed by the whole process. This was my first diamond purchase, and I knew absolutely nothing about diamonds. Furthermore, as a medical student, I was very limited on both time and money, so things just continued to get more complicated. That being said, I started with the traditional big name jewelry stores, and I soon found out that there was a tremendous difference in both price and quality of diamonds. I continued this for a few months without any success, and then I found a great book called How to Buy a Diamond by Fred Cuellar. I highly recommend this book to anyone shopping for a diamond. It covered everything about buying diamonds, and it eventually led me to the internet diamond market, where I found my perfect diamond. I will be the first to admit that I was a little skeptical about buying a diamond on the internet. However, there are a lot of great deals on the web, and this is where I ended up buying my diamond. I ran across Whiteflash totally by accident. I was searching for wholesale diamond dealers in Houston, and I found Whiteflash. So I checked out their website and inventory on the web, and both their price and quality were unbeatable. They had numerous diamonds which fit into my criteria, and then came the best part: I could order the stone and go look at it with no obligation to buy it. This was a win-win situation for me. One call got the ball rolling on my diamond. It was perfect, and you talked with me about the purchase policy and setting options. I decided I wanted the stone, and discussed designing the setting the next day. Two weeks later, I got the ring, and I have been completely satisfied ever since. I had the ring independently appraised, and I came out a few thousand dollars ahead of wholesale prices and roughly double the retail value! You are professional, easy to work with, and provide excellent customer service. Working with them throughout this process exemplifies what customer service should be. There were no hassles, no crowds, and I am happy to say that I have found a jeweler for life. Thanks again-Chris
Chris H., California, USA

RECENT REVIEWS

I absolutely love my engagement ring and wedding band set!
November 25, 2025
My fiancé purchased my engagement ring here about a year ago, and he had such an incredible experience working with Michelle that we knew we wanted to come back for our wedding bands. We visited a few other stores, but nothing matched the level of service Michelle provided. She was extremely patient and helpful while working with us on both of our wedding bands. We will definitely recommend Whiteflash to our friends and family. Thank you to Michelle and the entire team at Whiteflash — I absolutely love my engagement ring and wedding band set!
Amy P, Texas, USA
We loved the diamond earrings.
November 24, 2025
My daughters, husband and I loved the diamond earrings. We were all awe struck by the beautiful stones and setting. Thank you so much for the amazing products but more importantly, your excellent service and communication.
Nimisha R, Texas, USA
The shopping experience was phenomenal!
November 22, 2025
Easy to navigate, and tons of options to select the perfect diamonds with thoroughly listed details and photos (if available). I wanted to ensure the diamonds I bought were of the best cut quality possible and they too prioritized cut with their “a cut above” rated diamonds showing up first by default. All ideal cuts had several types of photos under various lights if you’re into that. I bought earring settings and when purchased with diamonds they set them for free! I especially liked the ability to select between natural and lab grown easily. They also have a feature where you can select multiple diamonds with similar features and sizes for things like earrings so that you get “matching” pairs with all the details of both diamonds! Fast shipping (although to no fault of white flash, fed ex was delayed by 2 days), however the option to ship to a FedEx secure pickup was amazing so then you don’t have to wait at home or be afraid of the package getting stolen or lost on your property. Customer service was also top notch, got an individualized email from a consultant (and a phone call) to ensure my experience was met and if I had needed any additional assistance. Highly recommend white flash.
Tu T, Arizona, USA
OVER THE MOON!! 💍
November 19, 2025
I worked with Becca to design my dream ring, and the ring turned out better than I could ever imagine!! request her she is the best and provides transparent and excelled customer service. The diamond is even more beautiful and magical than I ever could expect or dream of!! I am so, SO in love with it!!
Madison C, Florida, USA

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