Buying an engagement ring is the start of a couple?ˆ™s new life together.
February 06, 2003

Buying an engagement ring is the start of a couple?ˆ™s new life together.

Buying an engagement ring is the start of a couple?ˆ™s new life together. With so much symbolic meaning in this event, I started diamond shopping and quickly became overwhelmed by the whole process. This was my first diamond purchase, and I knew absolutely nothing about diamonds. Furthermore, as a medical student, I was very limited on both time and money, so things just continued to get more complicated. That being said, I started with the traditional big name jewelry stores, and I soon found out that there was a tremendous difference in both price and quality of diamonds. I continued this for a few months without any success, and then I found a great book called How to Buy a Diamond by Fred Cuellar. I highly recommend this book to anyone shopping for a diamond. It covered everything about buying diamonds, and it eventually led me to the internet diamond market, where I found my perfect diamond. I will be the first to admit that I was a little skeptical about buying a diamond on the internet. However, there are a lot of great deals on the web, and this is where I ended up buying my diamond. I ran across Whiteflash totally by accident. I was searching for wholesale diamond dealers in Houston, and I found Whiteflash. So I checked out their website and inventory on the web, and both their price and quality were unbeatable. They had numerous diamonds which fit into my criteria, and then came the best part: I could order the stone and go look at it with no obligation to buy it. This was a win-win situation for me. One call got the ball rolling on my diamond. It was perfect, and you talked with me about the purchase policy and setting options. I decided I wanted the stone, and discussed designing the setting the next day. Two weeks later, I got the ring, and I have been completely satisfied ever since. I had the ring independently appraised, and I came out a few thousand dollars ahead of wholesale prices and roughly double the retail value! You are professional, easy to work with, and provide excellent customer service. Working with them throughout this process exemplifies what customer service should be. There were no hassles, no crowds, and I am happy to say that I have found a jeweler for life. Thanks again-Chris
Chris H., California, USA

RECENT REVIEWS

She loved the ring and especially the diamond!
December 30, 2025
I cannot say enough great things about working with Becca. From start to finish, she was incredibly transparent, knowledgeable, and genuinely focused on helping me make the right decision. Buying a diamond can be overwhelming, but Becca made the entire process feel clear, comfortable, and even exciting. She went above and beyond by providing detailed ASET/Idealscope images, photos, and videos of the selected diamond, which made a huge difference in understanding its quality and performance. Becca’s professionalism, responsiveness, and attention to detail were exceptional. Thanks to her guidance, I felt completely confident in my purchase and couldn’t be happier with the result. I would highly recommend Becca to anyone looking for expert advice, transparency, and an outstanding diamond-buying experience.
Jimmy Y, New York, USA
Love it!!
December 29, 2025
Absolutely beautiful - love it!! Happy holiday and many thanks!
Xue L, New York, USA
It was a pleasure working with Becca and the Whiteflash team to design the perfect engagement ring for me and my fiancé!
December 26, 2025
Becca was great answering any questions I had and providing photos and videos of the diamonds that I was interested in. Every diamond that they showed me was gorgeous and I ended up picking a 2.09ct from their precision lab. They held it for me with a $1k refundable deposit while we were discussing a custom ring. They were very patient with me as I changed the ring design a few times and worked with me until I was 100% happy with the design! After paying for the diamond and ring, it took a little over 4 weeks. It came with a Cherry Wood Ring Box, which is a little on the bigger side, and nice packaging, including all of the diamond certifications. I would highly recommend Whiteflash! The actual diamond/ Ideal-scope/ASET/and Actual Hearts images/videos of their vetted diamonds basically guarantee you'll get a high performance round diamond (if that's what you're going for)!
Tim T, Washington, USA
My experience with Whiteflash was incredible!
December 23, 2025
From day one, Becca helped me out with the process. I was able to get in touch with her over email and on the phone. She is very patient, explained everything so well, and took the stress out out of the process. She remained in touch throughout and kept me updated. She was very helpful with the stone and ring selection and sent really good pictures and videos of the stone once it was brought in by them. The ring I selected was originally meant for a round stone (and I wanted an oval), and she was quickly able to check for me if that request could be accommodated by the ring-maker. As for the website itself, the experience there was great as well. The filters present on the site for searching stones are great, and I was easily able to narrow down my selection to a handful of stones after I did my research on diamonds (which btw, I would highly recommend - it is pretty cool to know all these cool details about diamonds). The service (aside from Becca) was also very great. They were patient and helped me process my payment through my preferred method.
Sumit B, North Carolina, USA

Be Inspired By Our Designer Engagement Rings

Find the perfect Designer Ring for your special diamond by clicking the links below, and let us build the ultimate ring for the love of your life!
FIND DIAMONDS FIND JEWELRY
GO TO MY CART CONTINUE SHOPPING PROCEED TO CHECKOUT FIND DIAMONDS FIND JEWELRY
COMPARE REMOVE ALL FIND MORE DIAMONDS
COMPARE REMOVE ALL FIND MORE JEWELRY
COMPARE REMOVE ALL FIND MORE DIAMONDS