By Ashley Bailey
Once again WhiteFlash.com, the internet’s premiere online jewelry retailer, has proven that building a brand never takes a holiday— even amidst cloudy economic times. In a strategic branding move WhiteFlash.com has teamed up to co-sponsor the release of the new Fox Searchlight Pictures film “My Life In Ruins”, due in theatres nationwide on June 5th. Partnering once again with the heralded producers of box office hits like “Sideways”, “Little Miss Sunshine”, “Juno”, “The Wrestler” and the sleeper hit “Slumdog Millionaire”, WhiteFlash.com proves once again that they stand toe to toe with brands that are synonymous with quality and integrity.
In this touching and titillating tale of self discovery and love, Nia Vardalos, star of My Big Fat Greek Wedding, plays a tour guide named Georgia who has lost her “kefi” (Greek for “mojo”) in the new film “My Life in Ruins”. Georgia subsequently travels to her homeland of Greece leading a ragtag group of travelers and a quirky bus driver. She eventually finds herself, and Mr. Right, in what was the ruins of her life.
As part of the partnership WhiteFlash.com along with Charles David, another co-sponsor, threw a swanky cocktail reception on Saturday May 16th at the Costa Mesa, California Charles David store. During the event, attended by Nia Vardalos herself, guest meandered around and kept their fingers crossed for their chance to win a grand prize raffle of a diamond right hand ring from WhiteFlash.com. To complete her look for the event, Nia chose to wear stacked diamonds cuff bracelets and the signature Dreams of Africa diamond pendant.
Additionally, to celebrate the movie’s upcoming release, WhiteFlash.com is sponsoring a Right Hand Ring Sweepstakes on their website www.WhiteFlash.com. “We chose to go with a diamond right hand ring as the sweepstakes prize to highlight the movies reoccurring theme of finding and celebrating ones independence. As a leading brand we realize that a large percentage of our customers are women who are savvy self-purchasers—they know what they want, and they have the money to buy it,” remarks Debi Wexler, CEO, WhiteFlash.com.