Whiteflash Announces Advancement in Digital Jewelry Video
(Press Release - October 15, 2014 Houston, Tx USA)
Whiteflash Inc, internationally recognized retailer of ideal diamonds and fine bridal jewelry, is continuing to lead the industry with their latest imaging initiative. Already known for cutting edge diamond light performance imaging as well as some of the most beautiful artistic jewelry photography, Whiteflash has recently dedicated themselves to a sophisticated new digital video initiative that provides even more information to the consumer about the fine jewelry products in their catalogue.
The new initiative has been in development for over a year and features digital videos of rings
from a 360 degree perspective, as well as photorealistic video views of the rings on the hand from all angles. In addition, each view of the jewelry is replicated in each of the colors of precious metal that the piece is available in, including platinum, yellow gold and rose gold. By implementing this new imaging capability Whiteflash brings online shopping ever closer to the real world experience of viewing jewelry over the counter, while providing visitors the freedom to shop at their convenience from the comfort of their home.
As specialists in engagement rings, Whiteflash is well aware of the importance of providing all the key information. Choosing the right ring for a loved one is extremely important so it’s vital that as much is known as possible about the design and the look and feel of the ring, in order to ensure it will suit the personal tastes and lifestyle of the shopper. Each video is created in high definition with every facet and detail viewable from every angle. The new technology is another big step in the direction of removing any uncertainties and delivering a top quality shopping experience.
Whiteflash COO Eliezer Eber who spearheaded this project says “We are excited to provide a new level of video detail on our products. For our many customers who are unable to visit our jewelry store in Houston
this new feature is a huge help in understanding our products. And for those planning to visit, it helps make the best use of their time as they can pre-shop from thousands of available designs to identify the ones they wish to focus on during their visit.” Debi Wexler, Whiteflash CEO, adds “It’s very exciting to be rolling out this new dimension for our great clients, and we are looking forward to providing ring and hand videos for every ring we have in stock in the near future.
Above is the full perspective video and below is the ring on the hand.